“Where flowers bloom,
so does hope.”
RECENT POSTS
On the Theme – March 2020
And three become one! As Canadian Florist and Super Floral magazines merge with Florists’ Review. Every segment of the floral industry will have a singular trade publication with a broader, all-inclusive vision and message, serving the needs of everyone in the floral industry. Read more […]
Seeing 20/20: 2020 Gardening Trends
It’s here! Garden Media Group’s annual must-read report on trends in gardening and the green industry. Even if you don’t offer much in the way of gardening products or advice, read this report: It provides insights into societal megatrends that are impacting much more than just the lawn and garden industry but still will affect your business. Read more […]
ON THE LEVEL WITH NEVILLE – Change Things Up a Bit
The always-entertaining Canadian floral designer, Neville MacKay, CAFA, PFCI, offers his hilarious musings on change and how we must keep up with it – or wither away! Read more […]
Beyond Plastic
Discover all the advancements being made in creating floral packaging materials with sustainable, eco-friendly materials. They could change the way we do business — for the better! Read more […]
Finishing Sprays
What’s the best way to make sure all that delicate handiwork you design for Easter, Mother’s Day, proms, graduations, recitals and weddings lasts as long as possible. The answer lies in finishing sprays. Here’s everything you need to know about the different types. Read more […]
Calendar of Events – March and April 2020
A complete listing of floral industry events, gift markets, and holidays in North America, Europe and beyond. [Read more …]
SLOW FLOWERS JOURNAL – Issue No. 32 – March 2020
Three stories in this issue of Slow Flowers journal:
1) How Jim Martin, EMC, owner of Compost in My Shoe in Charleston, S.C., integrates horticulture, farming and floristry
2) How Morgan Anderson, Ph.D., owner of The Flori.Culture in Scottsdale, Ariz., creates seasonal “collections” of floral designs
3) An interview with Susan McLeary about her new book, “The Art of Wearable Flowers, and how-to instructions for a floral bangle bracelet from the book.
Read more […]
Derek Woodruff, AIFD, PFCI, CF — Floral Underground
Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]
Blazing Their Own Trails
How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]
Kelly Cuadra — New Seasons Market; Portland, Ore.
Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]
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In Memory of Kate Hinish- The Flower Witch
Such beauty Kate Hinish created as the “Flower Witch.” In her 31 years she charmed so many and brought such joy through her special touch with flowers. Full Article Below Source Flowerpowerdaily RIP Kate Hinish – The Flower Witch and Talent By...
Instagram for Small Business
Tips for Success for using Instagram for any small business. Full Article Below Source Instagram for Small Business: Tips for Success for Any Business Written by: Albert de Venecia | Published: 25 March 2023 Building a legitimate Instagram...
Trend Alert – Red & Pink
Pink and reds are set to become a hot wedding trend for 2023, which is a welcome addition to the wedding flower color palette, traditionally dominated by white and blush tones. Full Article Below Source Alexandra Farms Trend Alert – Red & Pink Once considered a...
“Fresh as a Daisy?” May Now Mean Flirtatious and Naughty
Researchers at the University of Cambridge have discovered that resourceful little daisies in drought-filled South Africa are shifting their petals to look like lady flies in order to seduce male flies. Full Article Below by Jill Brooke Source Flowerpowerdaily “Fresh...
WF&FSA Floral Distribution Conference
By Nita Robertson AIFD, CFD From March 6-8, the WF&FSA Floral Distribution Conference took place in Doral Miami, FL. This is a special event where suppliers and wholesalers meet for a unique experience that helps bridge the floral community together in order to...
Dianthus Week Colombia 2023
During the week between March 13 and 17, Colombia celebrates Dianthus Week, organized by 9 breeders who will open their showcases to receive visits from local and foreign buyers and flower growers who will be able to learn about the new carnation varieties setting the...
AFE Grow Pro Webinar Series Released
In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges. Full Article Below Source American...
2023 Great Lakes Floral & Event Expo Recap
Another successful event for the Great Lakes Floral Association. The event was full of excitement with a full agenda including Business seminars, design classes, Main stage shows, the trade show floor as well as networking with fellow industry professionals, visitors...
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...
