
“Where flowers bloom,
so does hope.”

Calendar of Events – March and April 2020
A complete listing of floral industry events, gift markets, and holidays in North America, Europe and beyond. [Read more …]
SLOW FLOWERS JOURNAL – Issue No. 32 – March 2020
Three stories in this issue of Slow Flowers journal:
1) How Jim Martin, EMC, owner of Compost in My Shoe in Charleston, S.C., integrates horticulture, farming and floristry
2) How Morgan Anderson, Ph.D., owner of The Flori.Culture in Scottsdale, Ariz., creates seasonal “collections” of floral designs
3) An interview with Susan McLeary about her new book, “The Art of Wearable Flowers, and how-to instructions for a floral bangle bracelet from the book.
Read more […]
Derek Woodruff, AIFD, PFCI, CF — Floral Underground
Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]
Blazing Their Own Trails
How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]
Kelly Cuadra — New Seasons Market; Portland, Ore.
Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]
Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
Lori McNorton Blooms on Boswell
Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]
Creativity
Meet the multitalented Thaddeus Servantez, AIFD, CFD, owner of Westminster Flowers & Gifts in the Denver, Colo. suburb of Westminster, who will be Main Stage Presenter at the American Institute of Floral Designers’ (AIFD) 2020 Symposium “Vision” in Chicago (July 2-7). Read more […]
Creative Combinations
Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]
Spring Sensation
Cut bulb flowers have some special care requirements — does yellowing foliage resonate with anyone? — because of the hormone imbalances that occur when they are cut from their bulbs. Here, Floralife shares secrets to properly caring for cut bulb flowers. (Read more …)

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Happy International Women’s Day
Every year, on March 8, people from all across the globe commemorate and honour the wins and achievements of women, while simultaneously raising awareness around gender equality. Full Article Below Source Happy Women's Day 2023: Top 50 Wishes, Messages and Quotes to...
The Secrets to T.J. McGrath’s Orchid Dinner Masterpiece
A look at the mechanics and thought that went into T.J McGraths Orchid Dinner centerpiece. At the glamorous dinner in honor of the New York Botanical Garden’s annual orchid show, floral artists from around the United States were asked to design an individual...
Philadelphia Flower Show’s “Garden Electric” Best in Years
Floral designers from around the world gathered all week to create these artistic exhibits for the Philadelphia Flower Show, which will run until March 12th. Full Article by FlowerPowerDaily Below Source Philadelphia Flower Show’s “Garden Electric” Best in YEARS...
FloraLife Assesses Recyclable Paper Packets Line and Announces it Carbon Neutral
FloraLife has announced that its global line of flower food packets’ carbon footprint has been fully assessed. All FloraLife® branded recyclable paper flower food packet products, which includes FloraLife® Express and FloraLife Crystal Clear®, are now deemed to be...
80,000 Tulips to Illuminate San Francisco in Celebration of International Women’s Day
On March 4, 2023, American Tulip Day is returning to San Francisco. Union Square will be transformed by 80,000 American-grown tulips, grown from Dutch bulbs, in honor of International Women’s Day. The public is invited to come and pick a free bouquet of tulips for...
Passion and invention lead 2023 floral trends
The year ahead promises to offer an increased sense of renewal by stepping outside of traditionalism. Optimism and appreciation for Earth’s great gifts are going to guide designers through their creations this year. Full Article Below Source Remingtons Flowers/ Katie...
Certified American Grown Announces New Vendor Membership Category
This category allows for wholesalers, brokers, cooperatives, and others to join the growing American Grown movement. Full Article Below Source: Press Release Certified American Grown Certified American Grown Announces New Vendor Membership Category Ventura,...
International Women’s Day
March 8 is International Women’s Day when people around the world show appreciation for the strong women in their lives. International Women’s Day is a global celebration of women’s social, economic, cultural, and political achievements. Each year’s theme is...
Mayesh Presents the Floral Coach Design Tour
Floral educator Amy Balsters will be traveling to several Mayesh branches to host one-day workshops focused on color theory & bouquets, two highly requested topics in floral education. Full Article Below Source Mayesh X the Floral Coach Design Tour Mayesh...