“Where flowers bloom,
so does hope.”
RECENT POSTS
Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
Lori McNorton Blooms on Boswell
Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]
Creativity
Meet the multitalented Thaddeus Servantez, AIFD, CFD, owner of Westminster Flowers & Gifts in the Denver, Colo. suburb of Westminster, who will be Main Stage Presenter at the American Institute of Floral Designers’ (AIFD) 2020 Symposium “Vision” in Chicago (July 2-7). Read more […]
Creative Combinations
Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]
Spring Sensation
Cut bulb flowers have some special care requirements — does yellowing foliage resonate with anyone? — because of the hormone imbalances that occur when they are cut from their bulbs. Here, Floralife shares secrets to properly caring for cut bulb flowers. (Read more …)
Classic Blue
Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]
A Marriage of Plants and Flowers
Make that money! Discover how a retail nursery and cut-flower farm in Washington state has turned its growing fields into a destination wedding venue. Also check out Erin Benzakein’s latest book, “A Year in Flowers,” and a mobile flower shop on Long Island. Cool stuff! [Read more …]
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Flower Power to the People — Right On!
Have you heard of Fleurs de Villes yet? Well, the series of “luxury floral design exhibitions” has made its debut in the U.S., and you absolutely must check it out. Maybe you can even get involved creating one of the spectacular designs! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
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SAF’s Washington D.C. Fundraiser Raises $20,000 for SAFPAC
Attendees at the Society of American Florists 2023 Congressional Action Days supported the association’s year-round advocacy efforts by raising more than $20,000 for SAFPAC. Full Article Below Source Society of American Florists’ Washington...
Spring Cleaning Tips for a Floral Business
Now’s the perfect opportunity to review your floral business, eliminate what isn’t working for you, and add things that will get you more sales for all the upcoming holidays and events on your schedule. Full Article Below Source 7 SPRING CLEANING TIPS FOR YOUR FLORAL...
Jet Fresh Flowers Expands Marketing Department
Jet Fresh Flower Distributors is pleased to announce the expansion of their Marketing Team. Fabulous Mimi Pacheco has been appointed as their new Marketing and Communications Specialist. Source: Jet Fresh Flowers Jet Fresh Flowers Expands Marketing Department Miami,...
Let Your Personality Bloom: Rosaprima Spray Roses
Rosaprima releases 11 new beautiful sprays rose varieties. They encompass a wide range of colors: hot pinks, lavenders, whites/creams, oranges, peaches, pinks, and yellows. I have seen them myself and they are gorgeous. Learn more about these beautiful new blooms...
Certified American Grown’s Field to Vase Dinner Returns to The Flower Fields in California
The annual Field to Vase Dinner will take place on April 20, 2023. This year's event promises to be even more spectacular than ever, featuring a farm-to-table dining experience with stunning tablescapes imagined by San Diego-based Native Poppy, all set amongst...
That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
Source: That Flower Feeling Press Release As per the lyrics of her now infamous song, Miley doesn’t need anyone to buy her flowers. So instead, That Flower Feeling thanked her with the next best thing: a defiant, Miley-inspired vase. Fallbrook,...
Bloomia Gets Big Honor
We are happy to report that Bloomia's CEO Werner Jansen, one of the nation’s sultans of tulips is getting recognized for his impactful work. Bloomia’s entire cut flower supply chain across all of Bloomia’s International growing operations – which encompasses farms in...
In Memory of Kate Hinish- The Flower Witch
Such beauty Kate Hinish created as the “Flower Witch.” In her 31 years she charmed so many and brought such joy through her special touch with flowers. Full Article Below Source Flowerpowerdaily RIP Kate Hinish – The Flower Witch and Talent By...
Instagram for Small Business
Tips for Success for using Instagram for any small business. Full Article Below Source Instagram for Small Business: Tips for Success for Any Business Written by: Albert de Venecia | Published: 25 March 2023 Building a legitimate Instagram...
