
“Where flowers bloom,
so does hope.”

Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Creativity
Jonas De Vestel’s unique approach to the industry has caught the attention of the international floral community.
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
How to Turn Your Love of Flowers into a Floral Design
Sympathy work is an amazing opportunity for florists to connect with customers on a very human .
Sympathy Designs
Florists share the types and styles of designs they’re creating for today’s modern memorial services
Modern Sympathy
The sympathy industry is experiencing rapid and drastic changes, and to survive and thrive in the sympathy flowers segment, you must stay aware of those changes and adapt your business to them. Here’s help.
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
Change is the Law of Life – John F. Kennedy
Change is the law of life. And those who look only to the past or present are certain to miss the future – John F. Kennedy
She wore flowers in her hair and carried magic
She wore flowers in her hair and carried magic secrets in her eyes. My earliest memory of wearing flowers was when I was growing up on our farm in Idaho.

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The first lady’s luncheon showcases certified American grown farms
In September, Certified American Grown was again a tremendous supporter and sponsor of the bi-partisan First Lady’s Luncheon, held annually by The Congressional Club in Washington, DC. Certified American Grown flowers were showcased at this special event. The...
The Philadelphia Flower Show Is Coming Back in 2023
The Philadelphia Flower Show is taking place from March 4-12,2023. The renowned Philadelphia Flower Show is coming back in 2023 stronger than ever, ready to show you the best of the best floral designs and what the flower world is really made of. Its return to the...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
Iconic Red London Phone Booths Inspire Floral Artists
The iconic red London phone booths are inspiring floral artists around the world. Phone booths have become an inspiring prop for various floral artists to create memorable installations. Just this week, superstar Lewis Miller filled one to the brim with fall-themed...
Chrysal Presents New innovations at IFTF and Trade Fair
At this year's fairs, Chrysal will be placing the spotlight on two new sustainable innovations. Firstly, Chrysal Sea Freight Service was nominated for a Greenovation award. A post-harvest service concept that keeps flowers fresh and controls Botrytis during sea...
How Sustainable Practices Helps Popularize Westerlay Orchids
Learn more about Westerlay Orchids located in Carpenteria, California. It is a great family business with a true American success story! They also demonstrate sustainable practices that are making a positive Impact. "We are highly focused on sustainability and...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Ecuador’s Flower Industry Keeps Blooming
Expo Flor Ecuador 2022 occurred on October 5th-7th in Quinto, Ecuador. Over one hundred and twenty exhibitors presented their products and services. In total, around 2000 people from 42 countries are expected to visit the expo. Flowers are the fourth most exported...