“Where flowers bloom,
so does hope.”
Question of the Month
How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?
From The Publisher
One life is all we have, and we live it as we believe in living it. But to sacrifice what you are and to live without belief, that is a fate more terrible than dying.
Floral Festivities
Thanks to receiving a coveted press credential badge, I spent three days at the Royal Horticultural Society (RHS) Chelsea Flower Show (May 21-25). The legendary event is considered the official kick-off to gardening season in Great Britain, and it was a thrill to be part of the floral festivities.
The Mayesh Ecuadorian Experience
Quito workshop leaves attendees with renewed passion for the floral industry. When you work with flowers, events and people, you quickly get a sense for when you’re experiencing something that is extra special.
Bouquets To Art
Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. It’s 10 a.m. on Monday, June 3, and 115 floral designers, plus assistants, are racing the clock
Best Floral Care Requires Keeping Cool
Importance of temperature and cold chain remain key to floral care and handling. In today’s floral industry, the majority of cut flowers in the U.S. are imported from other countries, reinforcing the importance of adhering to proper care and handling procedures to ensure each stem arrives in peak condition.
The Sympathy Business
Attention to detail and proactive marketing can increase sympathy bouquet business. Most florists I know enjoy designing sympathy arrangements. As a flower shop owner, funeral work can be an important part of your income stream, but as a designer, sympathy arrangements are oftentimes an opportunity to make a larger, fuller design and flex your creative muscles.
Robots Arranging Flowers
Automation is quickly coming to the mass-market floral industry, providing both opportunities and challenges for traditional flower retailers.
Every day, companies around the world, in practically every industry, are automating specific tasks in their production processes to save on labor costs or address labor shortages
Instagrammer Of The Month – Art By Bianca
When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.
The Rise of Yellow
Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.
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Pantone’s 2023 Color of the Year is Viva Magenta
Pantone announced its 2023 color of the year, Viva Magenta. PANTONE 18-1750 Viva Magenta is a vibrant and nuanced shade of crimson red, drawing on both warm and cool tones. The color’s origins are grounded in nature with an electrifying hue that can be found in both...
The City of Burnaby loves to Celebrate the seasons with Botanical Artistry
Get inspired by the magical holiday 'Winter Lights' outdoor installation in Burnaby, Canada. A fabulous group of floral designers has been working hard to bring holiday floral magic to Burnaby. A team of floral creatives created large scale eco structures that will be...
Prepare Your Brick and Mortar Business For Christmas Sales
The busy holiday season has begun as we prepare for the December rush. Rio Roses shares some marketing ideas to help you bring more of that Christmas business into your store. Online shopping is here to stay and only getting bigger. However, Christmas isn’t just about...
Global Cut Flowers Market to Hit Sales of $47.9 Billion by 2030
The global cut flowers market generated revenue of $ 28,891.5 million in 2021 and is estimated to reach a valuation of $ 47,965.5 million by 2030 at a CAGR of 5.8% during the forecast period. As the demand for cut flowers market continues to grow, so does the need for...
Ball Introduces Polar Bear And Alba Gypsophila Varieties
Recently BallSB proudly announced two new Gypsophila varieties: Polar Bear and Alba. These “tiny giants” grow in sprays so abundant that they can fill any space. Their soft white buttons will make you feel like you’re floating through the clouds. Learn more about the...
Rose Growers Battle Wet Weather in South America
For the last three months, the weather phenomenon La Niña has been causing constant rains in Colombia. As a result, flower crops are affected, as botrytis thrives in these weather conditions. Growers are doing their utmost best to prevent this fungus from spreading....
Thanksgiving Florals
The holiday season has begun as florists are working hard this week to create fabulous flowers for the upcoming Thanksgiving Holiday. Here is some inspiration for all of you hard-working florists. Wishing you all a holiday filled with family, food, and flowers. Full...
Mayesh Announces American Grown Chrysanthemum Partnership
Mayesh announced a partnership with King's Mums to bring some of the best local Chrysanthemums to market. King's Mums is an American grower and propagator located in Oklahoma. Brian Kanotz, the owner, curates a wide selection of heirloom varieties of Chrysanthemums....
The Carnation Is The Perfect Holiday Bloom
Today’s Carnations are available in a stunning range of colors, from soft creams to dramatic purples and so many other shades in between. As you celebrate the holiday season, whether traditional red and white, romantic and muted, or vivid and bright, you can count on...























