“Where flowers bloom,
so does hope.”
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Sympathy Designs
Florists share the types and styles of designs they’re creating for today’s modern memorial services
Modern Sympathy
The sympathy industry is experiencing rapid and drastic changes, and to survive and thrive in the sympathy flowers segment, you must stay aware of those changes and adapt your business to them. Here’s help.
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
Change is the Law of Life – John F. Kennedy
Change is the law of life. And those who look only to the past or present are certain to miss the future – John F. Kennedy
She wore flowers in her hair and carried magic
She wore flowers in her hair and carried magic secrets in her eyes. My earliest memory of wearing flowers was when I was growing up on our farm in Idaho.
Tips to Expedite Fresh Flower Opening
Understanding proper care and handling practices remains key for same-day flower usage. Tips to Expedite Fresh Flower Opening
Slow Flowers Journal
For a styled shoot designed to refl ect her Cape Cod-based studio, a farmer-florist conjures an ethereal coastal wedding.
The American Floral Trends Forecast – Holiday Trends
The American Floral Trends Forecast: As you turn your attention to holiday planning and preparation, Florists’ Review is pleased to present the “The American Floral Trends Forecast 2018- 2019: Holiday Interpretations.”
Floral Arrangements Inspired by Nature
LEA ROMANOWSKI, AIFD, CAFA, CAFD Designing on the Edge Calgary, Alta. Canada. A floral jack-of-all-trades, floral artist and educator Lea Romanowski, AIFD, CAFA, CAFD, owner of Designing on the Edge in Calgary, Alta. Canada
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Gerberas Care and Handling
Grown in an array of colors and variations, the versatility of Gerberas in design offers endless possibilities. Gerberas are somewhat delicate, but by following a few simple care and handling guidelines, Gerberas are sure to impress. Full Article Below Source The...
That Flower Feeling celebrates as the brand’s first-ever ad campaign is named an ADCN finalist for Strategic Brand Ideas
That Flower Feeling is celebrating its partnership with global communications agency 180 today, as its first-ever ad campaign ‘Flowers. Self Care Made Easy’ has been named as a finalist at the ADCN awards for Strategic Brand Ideas. ‘Flowers. Self Care Made Easy’ was...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Nine Ways To Increase Your Floral Business’ Profit Margin
Here are a few tips to help you increase your profit margin and continue to share the power of flowers with your customers. While inflation, staffing issues, and slower floral sales may be challenging, make sure you are marketing and letting consumers know the benefit...
DIGITAL MARKETING TIPS AND TRICKS FROM TOP BRANDS
There is no doubt that digital marketing is crucial when it comes to the success of any business, no matter what industry you are in. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones....
Sunflowers: Stars of the Fall
Learn more about the star of fall, the beautiful sunflower. Their Latin name, Helianthus, comes from the Greek words for sun, Helios, and flower, Anthos. This is due to the Sunflower’s habit of facing towards the sun and tracking its path throughout the day. Full...
Introducing two new pink varieties from Rosaprima: Candy X-Pression & Mandarin X-Pression
Source: Rosaprima Do you love pink? We most certainly do (and all its tonal variations), which is why we have an impressive total of 44 different shades of pink varieties (see them all here). And we are always happy to add to our list the latest and most...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
Creative Ways to Provide Fall Decor to Your Customers
Your flower shop can provide a wonderful alternative to the standard fall decorations that everyone else will have. Rio Roses shares five ways to show that your shop can deliver something unique and different, so you can tap into this huge fall decorating...
