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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Question of the Month

Question of the Month

How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?

From The Publisher

From The Publisher

One life is all we have, and we live it as we believe in living it. But to sacrifice what you are and to live without belief, that is a fate more terrible than dying.

Floral Festivities

Floral Festivities

Thanks to receiving a coveted press credential badge, I spent three days at the Royal Horticultural Society (RHS) Chelsea Flower Show (May 21-25). The legendary event is considered the official kick-off to gardening season in Great Britain, and it was a thrill to be part of the floral festivities.

The Mayesh Ecuadorian Experience

The Mayesh Ecuadorian Experience

Quito workshop leaves attendees with renewed passion for the floral industry. When you work with flowers, events and people, you quickly get a sense for when you’re experiencing something that is extra special.

Bouquets To Art

Bouquets To Art

Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. It’s 10 a.m. on Monday, June 3, and 115 floral designers, plus assistants, are racing the clock

Best Floral Care Requires Keeping Cool

Importance of temperature and cold chain remain key to floral care and handling. In today’s floral industry, the majority of cut flowers in the U.S. are imported from other countries, reinforcing the importance of adhering to proper care and handling procedures to ensure each stem arrives in peak condition.

The Sympathy Business

Attention to detail and proactive marketing can increase sympathy bouquet business. Most florists I know enjoy designing sympathy arrangements. As a flower shop owner, funeral work can be an important part of your income stream, but as a designer, sympathy arrangements are oftentimes an opportunity to make a larger, fuller design and flex your creative muscles.

Robots Arranging Flowers

Robots Arranging Flowers

Automation is quickly coming to the mass-market floral industry, providing both opportunities and challenges for traditional flower retailers.
Every day, companies around the world, in practically every industry, are automating specific tasks in their production processes to save on labor costs or address labor shortages

Instagrammer Of The Month – Art By Bianca

Instagrammer Of The Month – Art By Bianca

When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.

The Rise of Yellow

The Rise of Yellow

Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.

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Pantone’s 2023 Color of the Year is Viva Magenta

Pantone’s 2023 Color of the Year is Viva Magenta

Pantone announced its 2023 color of the year, Viva Magenta. PANTONE 18-1750 Viva Magenta is a vibrant and nuanced shade of crimson red, drawing on both warm and cool tones. The color’s origins are grounded in nature with an electrifying hue that can be found in both...

Thanksgiving Florals

Thanksgiving Florals

The holiday season has begun as florists are working hard this week to create fabulous flowers for the upcoming Thanksgiving Holiday. Here is some inspiration for all of you hard-working florists. Wishing you all a holiday filled with family, food, and flowers. Full...

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