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American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

How to Use AI in the Floral Industry

Artificial intelligence (AI) is changing the floral industry. It’s helping...

Art in Bloom DC

Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23....

That Flower Feeling Celebrates National Self-Care Day

To celebrate National Self-Care Day, That Flower Feeling will host a bouquet...

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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Florist Spotlight: Melissa Pack

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa...

Best in Blooms

Meet the winner and finalists in FR’s latest bimonthly flower...

Flower Necklace

Comfortably wearable flower designs are a specialty at Miami’s...

In Season: Amaryllis

By Nita Robertson, AIFD, CFD Botanical/Scientific...

Hat Box Arrangement

Orlando’s The Floral Way Studio has established two branding...

Feature Articles

Florist Spotlight: Melissa Pack

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...

Mother’s Day Survival Guide

Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...

Cultivating Relationships with Flower Farmers

Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...

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Industry News

Mother’s Day Spending Nears Record Highs

Apr 24, 2025 | Floral Business News

According to the National Retail Federation (NRF) and Prosper Insights & Analytics, shoppers in 2024 spent $33.5 billion, averaging $254.04 per person....

Proflora Returns to Bogotá, Colombia, October 1-3

Apr 24, 2025 | Floral Event News

Save the date for the Proflora Flower Trade show happening October 1-3, 2025, in Bogota, Colombia. Source: Proflora Save the Date: Proflora 2025 Returns to...

NYBG Orchid Show 2025 – Ode to Mexico

From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism,...

Asocolflores Environmental Consulting

Asocolflores, dedicated to enhancing environmental practices in the...

The Impact of the Pete Garcia Company™

Details Flowers highlights the rich history of the Pete Garcia Company™, a...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Lush Garden Design

Spring Vegetable Arrangement

Summer Citrus Garden

Lush Wedding Centerpiece

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Contests

WOW-factor Holiday Gift Baskets

Sep 21, 2023

Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...

Marketing for the Holidays

Sep 18, 2023

Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...