Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

A Flourishing Valentine’s Day for US Floral Industry

Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying,...

Flower and Plant Exports Show Growth in 2025 versus 2024

The export value of flowers and plants showed a 7% growth in the first month...

The Bloom Together Event

The Bloom Together Initiative returns to Doral on March 3rd, 2025, to...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

The Weddings Boom Gives Florists Choices

The pandemic has changed the way many floral designers and flower...

Contemporary Romance

This artful, modern and sophisticated flower heart design is sure to...

Enter Florists’ Review’s March Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS March 2022...

Care and Handling 101: Roses

Making Sure Your Roses Look Their Best Rose symbolizes love, romance...

American Floral Trends Forcast 2022

By Tonneli Grüetter 2022 look books from our favorite hard good...

Feature Articles

Trends and Forecasts For The Balloon Industry

The outlook appears buoyant: Balloon designs and décor from the past are on trend again, and the pandemic has spawned a new appreciation for these inflatables by consumers. By Brenda Silva In today’s balloon industry, it seems the adage “Everything old is new again”...

The Great Tablescape

By Nita Robertson AIFD, CFD Tablescapes are wonderful ways to decorate tables for any special occasion, especially the holidays. But exactly what are tablescapes? Tablescapes are artistic arrangements of multiple articles on a table to create a dramatic table décor...

Wreaths For Every Occasion

With Interest in Wreaths Exploding, Discover the Latest Trends in this Category of Floral Design By Tonneli Grüetter The wreath business is big. But has your business fully tapped into this a booming niche? From easy-selling dried wreaths to the heartfelt floral...

Back to Top

Industry News

The New San Francisco Flower Market

Mar 28, 2025 | Industry News

Full Article Here Source: Mayesh The New San Francisco Flower Market is Open At the start of this year, Mayesh proudly joined in celebrating the grand opening...

Glow-in-the-dark Hydrangea Unveiled

Mar 28, 2025 | Industry News

HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural glow-in-the-dark effect. Full Article Here Source: floraldaily.com...

A Demand for Flowers with Sandy, Nude Tones

After hearing from floral designers that they needed more focal flowers with...

San Francisco Unveils New Wholesale Flower Market

The grand opening of the new facility represents more than a relocation; it is...

GRAMMYs Big on Blooms

Suntory Flowers showcased their beautiful flowers at the Grammys again this...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

View Tutorial

A Touch of Spring Fever

How to Create a “Prom Bar”

Wearable Flowers for Prom

Women’s Day Brunch

For More Tutorials

Contests

Learning To Say No to a Zillion Requests for Free Flowers

Aug 14, 2023

By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based flower wholesaler Florabundance, juggles countless calls and requests. Aside from fulfilling thousands of orders for fresh cut flowers around the United States, the...

Florists’ Reviews 2023 Autumn Wedding Contest

Aug 4, 2023

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...