Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

Field to Vase Dinner at Creekside Growers

The Field to Vase Dinner at Creekside Growers showcases a...

Inside Pioneer Imports & Wholesale

Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on...

Blooms across California’s Central Coast

In late July coastal towns of central California were transformed into...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Enter Florists’ Review’s March Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS March 2022...

Care and Handling 101: Roses

Making Sure Your Roses Look Their Best Rose symbolizes love, romance...

American Floral Trends Forcast 2022

By Tonneli Grüetter 2022 look books from our favorite hard good...

The Founding of Florists’ Review

As Florists’ Review celebrates its 125th anniversary...

Flower Flash

A new book from celebrated New York City florist Lewis Miller...

Feature Articles

Christmas Trends 2021

Getting ready to deck your clients’ halls? Make sure you’re in tune with these three dominant trends for the coming holiday season. By : Kat Castagnoli, AIFD, CFD, CCF The holidays are just around the corner. If you haven’t started thinking about trends in containers,...

From Field To Studio

Danielle Dall’Armi, owner of Rose Story Farm in CarpinteriaChanging consumer attitudes and COVID’s disruption are redefining all channels of the floral marketplace. By Debra Prinzing, PFCI According to the just- published “2021 National Gardening Survey,” conducted by...

Seed to Sale

The Journey of a Flower “Big, open, fluffy blooms—with lots of saturated color. Our bride, Meryl, wanted the full effect of old-fashioned romantic garden roses for her wedding day,” shares Holly Heider Chapple of Holly Chapple Flowers. Chapple’s northern-Virginia-...

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Industry News

Dia de los Muertos

Oct 14, 2024 | creativity and education

By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican holiday celebrated on November 1st and 2nd. During Día de los Muertos, people...

Fall 2024 Hottest Floral Trends

Oct 13, 2024 | creativity and education

BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source:...

Georgia Governor Proclaims September Balloon Month

This recognition highlights the joy balloons bring and the significant...

Strategies for Marketing Flowers to Gen Z

Here are some innovative strategies to help you connect with this unique...

Leanne Kesler receives SAFs lifetime achievement award

By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a...

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Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

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Dynamic New Convention Design

Hand-tied Bouquet for Valentine’s Day

Sublime Succulent Wearables

Versatile Trans-seasonal Centerpiece Tutorial

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Contests

Top Budget-friendly Flowers

Jun 12, 2023

Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...

Cyber Security for Your Flower Business

Jun 5, 2023

How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an email from the CEO...