Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24,...
GotFlowers: Cloud Based Solution for Retail Florists
GotFlowers is a complete workflow solution to manage operations for a retail...
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid...
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Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Slow Flowers Journal
The Best of “Slow Flowers Journal” from the Pages of Florists’...
Styled and Storied
When she realized that 2020 was going to be a bust, Bay Area wedding...
Collaboration in the Time of COVID-19
Five florists share how they’ve created relationships during the...
Are 3-D Vases the Future?
Advantages and disadvantages of “printing” your own vases.your own...
Jewel Tones
A fresh new palette for autumn weddings. The classic “harvest”...
Feature Articles
Question of the Month
“Fifty years has passed since the counterculture “flower power”/“flower children” era in San Francisco that was spawned by opposition to the Vietnam War. ""2019 also is the 50th anniversary of the Woodstock music festival. Are you seeing any influences from the hippie...
San Francisco Style
Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]
The Business Of Corporate Events
Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]
Florist Spotlight
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Industry News
FAM Flower Farm Expands Product Range
FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder of ranunculus and anemones, in an effort to introduce more people to the unique...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to...
Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding...
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara...
Contests
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit...
Business and Marketing
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished....
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms...
