Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New...
BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the...
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From Our Pages
On the Level with Neville
“COVID”-ing It All Out Well, so much for asking how everyone is...
The Abundance of Coronavirus Recovery Funding
Your guide to the many resources that are available to help small...
Slow Flowers Journal
The Best of “Slow Flowers Journal” from the Pages of Florists’...
Styled and Storied
When she realized that 2020 was going to be a bust, Bay Area wedding...
Collaboration in the Time of COVID-19
Five florists share how they’ve created relationships during the...
Feature Articles
The Rise of Plant Parenthood
Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]
Ten Tips For Making 2020 Your Most Successful Year Ever
The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]
Question of the Month
“Fifty years has passed since the counterculture “flower power”/“flower children” era in San Francisco that was spawned by opposition to the Vietnam War. ""2019 also is the 50th anniversary of the Woodstock music festival. Are you seeing any influences from the hippie...
Florist Spotlight
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Industry News
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a family-owned business that has set the standard for excellence and innovation in...
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and...
Contests
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Business and Marketing
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished....
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms...
