Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Slow Flowers Journal
The Best of “Slow Flowers Journal” from the Pages of Florists’...
Styled and Storied
When she realized that 2020 was going to be a bust, Bay Area wedding...
Collaboration in the Time of COVID-19
Five florists share how they’ve created relationships during the...
Are 3-D Vases the Future?
Advantages and disadvantages of “printing” your own vases.your own...
Jewel Tones
A fresh new palette for autumn weddings. The classic “harvest”...
Feature Articles
The Rise of Plant Parenthood
Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]
Ten Tips For Making 2020 Your Most Successful Year Ever
The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]
Question of the Month
“Fifty years has passed since the counterculture “flower power”/“flower children” era in San Francisco that was spawned by opposition to the Vietnam War. ""2019 also is the 50th anniversary of the Woodstock music festival. Are you seeing any influences from the hippie...
Florist Spotlight
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Industry News
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers replace the bland, while dramatic design details take the spotlight over the drab....
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food
Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the...
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and...
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs...
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24,...
Contests
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Business and Marketing
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished....
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms...
