
Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News

Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding...

Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara...

Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Composed By Nature
Trained in landscape architecture, Kailla Platt melds the garden...
Nothing Beats SOAP!
A global pandemic, something we can honestly say we never thought...
Vibrant Late-season Bridal Bouquet
A luscious mélange of ‘Princess Aiko’ and ‘Princess Miyuki’ Japanese...
Fall And Winter Weddings
In these changing times, we hope that fall and winter weddings will...
Make My Wedding Simple Yet Elegant
Like many florists, I have done my fair share of big weddings....
Feature Articles

Modern Sympathy
The sympathy industry is experiencing rapid and drastic changes, and to survive and thrive in the sympathy flowers segment, you must stay aware of those changes and adapt your business to them. Here’s help.

She wore flowers in her hair and carried magic
She wore flowers in her hair and carried magic secrets in her eyes. My earliest memory of wearing flowers was when I was growing up on our farm in Idaho.

Wearable Flowers
Floral couture off ers opportunities from overthe-top creative expression to real sales – as well as a venue for creating a distinguishing niche for your business.
Industry News

Introducing Redvolution: A New Era for Red Roses
A stunning new red rose has entered the market. Rosaprima is proud to welcome Redvolution to its collection. Source Rosaprima Introducing Redvolution: A New...

CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as Executive Director. With his exceptional industry expertise, vision, and passion, he...

Poinsettias
The History and Popularity of Poinsettias in the Floral Industry By Nita...

Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and...

Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are...
Contests

Valentine’s Day Contest Winners
Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...

A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 24th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2022 in any or all of the categories below: • Bouquets • Reception Décor •...
Business and Marketing

Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other...

Orchids Direct to Your Door
With iBuyOrchids.com, you can now choose from dozens of varieties of fresh cut orchids directly...

How to Talk to Customers
Superior customer service will set you apart from your competition. Here are some tips. By Nita...