“Where flowers bloom,
so does hope.”
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
Can You See Me?
What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...
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TROPICAL CREATIVE / Creative Edge October 2020 Video!
In this ‘Tropical Creative’ article, I decided to reintroduce some of my early favorite ideas and techniques blended with today’s methods and sensibility to bring to life a new evolved version that may have a place in today’s flower business
How to make a spiral bouquet
Welcome to Bondi Blooms! I want to educate florist who are learning or wanting to improve their skills or if you’re eager to just learn the principles of floral design.
How To Make An Amazing Fall Floral Design
Dr Steve shows step-by-step how you can take oak leaves, seeded eucalyptus, dahlias, lilies, sunflowers, roses, safari sunset leucadendron, miniature pumpkins, larkspur, poms and mini carnations and create a wonderful fall vase arrangement.
One Template, Three Cascade Bouquets
In this second installment of our series, I’ll explain a little more about how to use the “Sketch and Score Method” to prepare for design competitions and/or professional evaluations.
Delphinium Posey Bouquet
Sarah Campbell of Intrigue Design & Décor creates sensational light and airy centerpieces and hand-tied bouquets using the new spray “Sunshine” Delphinium from Ball.
Elevated Autumn Design
For this design, the first step was these wonderful dahlias. That’s where I began. Then I looked at my color wheel and thought about how do I want to work. And I went to an analogous color, harmony going the burgundies into the oranges.
MIDOLLINO WIRE VINE! / Tips & Techniques with Hitomi Gilliam
Hitomi Gilliam AIFD presents a Video Tutorial on the Midollino Wire Vine Structure.
How to Fix a Broken Stem
Sometimes the stems on flowers break or bend. But that doesn’t mean that they’re unusable. Check out the video to learn how to mend a broken stem so that it can be used in an arrangement.
How to Wrap a Small Flower Bouquet ? Testing a new approach
In this week’s Intentional Practice video, For Florists experiments with a new approach to wrapping.
The Gateway To The Americas Floral Design Competition 2024
Celebrating Floral Excellence: The Gateway To The Americas International Floral Design Competition 2024 By Nita Robertson AIFD Last week in Panama, floral designers from around the world gathered to compete in the Gateway to the Americas Cup Floral Design Competition....
Principles and Elements of Floral Design
Learning the proper principles, elements, mechanics and techniques to achieve floral design mastery will help you to expand your skills and truly enjoy the artform. Sharon McGukin AIFD, Smithers-Oasis Design Director, shares her knowledge on the foundation of floral...
Georgia Governor Proclaims September Balloon Month
This recognition highlights the joy balloons bring and the significant economic impact of the balloon industry in Georgia and worldwide, achieved with the support of Bob Burton, COO of burton + BURTON® Full press release below Source: burton and Burton Georgia...
Strategies for Marketing Flowers to Gen Z
Here are some innovative strategies to help you connect with this unique generation and grow your floral business. Full Article Here- Source Rio Roses From Petals to Profits: 6 Strategies for Marketing Flowers to Gen Z August 19, 2024 Rio Roses Floral...
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a prestigious lifetime achievement award Congratulations to Leanne Kesler on receiving the prestigious Tommy Bright Award from the Society of American Florists (SAF)! As the owner and education...
Italian Destination Wedding
What if your client's ideal wedding venue is located far from home or even on the other side of the globe? Mayesh can help you overcome the hurdles of planning destination weddings, making the journey from dream to reality smoother and more seamless. Read Full Article...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious “Emerge” Symposium held in Orlando, FL, July 2-6, 2024. Full Press Release Below Source: AIFD American Institute of Floral Designers...
Create a Preserved Wedding Bouquet
In this tutorial learn the process of crafting a breathtaking preserved wedding bouquet that showcases your expertise and creativity using preserved flowers from SecondFlor. Full Article Below Source: SecondFlor Create a Preserved Wedding Bouquet with SecondFlor: the...
Rosaprima Presents the Bloom & Blossom Event
A Celebration of Floral Innovation Across U.S. Wholesalers Rosaprima is excited to present the Bloom & Blossom Launch Event, a nationwide showcase of the latest Rosaprima and Floraprima varieties. From August 15th to 31st, florists and designers can explore these...


































