“Where flowers bloom,
so does hope.”
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Delphinium
By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum / Delphinium × cultorum (‘Guardian’ series, ‘Triton’ series, ‘Ariel’ series, etc.) Candle larkspur, English larkspur, Alpine Delphinium,...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
Beware of the Silent Flower Killer
Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but for those who haven’t,...
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be...
COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...
Designing for Profitability
Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people and the emotions our...
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
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One Template, Three Cascade Bouquets
In this second installment of our series, I’ll explain a little more about how to use the “Sketch and Score Method” to prepare for design competitions and/or professional evaluations.
Delphinium Posey Bouquet
Sarah Campbell of Intrigue Design & Décor creates sensational light and airy centerpieces and hand-tied bouquets using the new spray “Sunshine” Delphinium from Ball.
Elevated Autumn Design
For this design, the first step was these wonderful dahlias. That’s where I began. Then I looked at my color wheel and thought about how do I want to work. And I went to an analogous color, harmony going the burgundies into the oranges.
MIDOLLINO WIRE VINE! / Tips & Techniques with Hitomi Gilliam
Hitomi Gilliam AIFD presents a Video Tutorial on the Midollino Wire Vine Structure.
How to Fix a Broken Stem
Sometimes the stems on flowers break or bend. But that doesn’t mean that they’re unusable. Check out the video to learn how to mend a broken stem so that it can be used in an arrangement.
How to Wrap a Small Flower Bouquet ? Testing a new approach
In this week’s Intentional Practice video, For Florists experiments with a new approach to wrapping.
A Classic Urn Floristry Design with Hydrangea and Roses
A Classic Urn Floristry Design with Hydrangea and Roses
How To Make A Sculptural Flower Design
How to create a sculptural flower design using packaging and anthuriums.
Foraging with Hitomi!
Welcome to 'Foraging with Hitomi', a new series of videos where we go out in the wild (or roadside in today's case) and collect product to use in floral design! Lately I've ben thinking of ways we could be more sustainable in our practices. One product in particular...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...
European consumers are informed about the effects of flowers
The Flower Council launched a campaign in Europe to raise consumers' awareness of the effects that flowers have on their well-being, both physically and mentally. Full Article at Floraldaily.com Source Flower council launches international campaign Consumers informed...
Abbott Celebrates 75 Years
Abbott, a leading name in the home décor and giftware wholesale industry, is thrilled to announce its 75th anniversary. Full Press Release Below Source: Abbott Abbott Celebrates 75 Years of Home + Happiness! Abbott, a leading name in the home décor and giftware...
Why Florists Celebrate Pride Month in June and October
Florists have two months of opportunities to celebrate equality, love and creative designs. It has become a tradition to create parade floats festooned with flowers, installations as well as personal floral bouquets. Full Article Below Source Flower Power Daily Why...
Philadelphia Flower Show with Abel Gonzalez Mencio
Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas shares his experience at the 2024 Philadelphia Flower Show. Full Article Here Source: Oasisfloralproducts.com “It was amazing!” says Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada...
Fun ‘N Sun Convention Registration Is Open!
Calling all floral enthusiasts and industry professionals! Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place from September 4 to 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, California. Blooming...
Connecting with Students: A Key to Industry Growth
Executive Director at Seed Your Future tells more about the initiatives that this organization has undertaken to address the issue of labor shortage in the horticulture sector. Read full article here: Source Floraldaily.com Jazmin Albarran, Seed Your Future "The...
How To Get Ready For Wedding Season
With wedding season on the horizon, Rio Roses offers valuable tips to help you prepare your floral business and ensure a blooming success this season! Full Article Below Source Rio Roses How to Get Ready For Wedding Season: 7 Vital Tips For Your Floral Business As the...
A Guide to Glass Sleeves
Integrating candles into a wedding ceremony or reception adds elegance and warmth to your client’s big day. In addition to candlestick holders, glass sleeves are often a mandatory event decor addition due to open flame policies at event venues. Full Article Below...
