“Where flowers bloom,
so does hope.”
RECENT POSTS
Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF
Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral designer’s hope is to...
Delphinium
By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum / Delphinium × cultorum (‘Guardian’ series, ‘Triton’ series, ‘Ariel’ series, etc.) Candle larkspur, English larkspur, Alpine Delphinium,...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
Beware of the Silent Flower Killer
Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but for those who haven’t,...
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be...
COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...
Designing for Profitability
Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people and the emotions our...
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How to make a spiral bouquet
Welcome to Bondi Blooms! I want to educate florist who are learning or wanting to improve their skills or if you’re eager to just learn the principles of floral design.
How To Make An Amazing Fall Floral Design
Dr Steve shows step-by-step how you can take oak leaves, seeded eucalyptus, dahlias, lilies, sunflowers, roses, safari sunset leucadendron, miniature pumpkins, larkspur, poms and mini carnations and create a wonderful fall vase arrangement.
One Template, Three Cascade Bouquets
In this second installment of our series, I’ll explain a little more about how to use the “Sketch and Score Method” to prepare for design competitions and/or professional evaluations.
Delphinium Posey Bouquet
Sarah Campbell of Intrigue Design & Décor creates sensational light and airy centerpieces and hand-tied bouquets using the new spray “Sunshine” Delphinium from Ball.
Elevated Autumn Design
For this design, the first step was these wonderful dahlias. That’s where I began. Then I looked at my color wheel and thought about how do I want to work. And I went to an analogous color, harmony going the burgundies into the oranges.
MIDOLLINO WIRE VINE! / Tips & Techniques with Hitomi Gilliam
Hitomi Gilliam AIFD presents a Video Tutorial on the Midollino Wire Vine Structure.
How to Fix a Broken Stem
Sometimes the stems on flowers break or bend. But that doesn’t mean that they’re unusable. Check out the video to learn how to mend a broken stem so that it can be used in an arrangement.
How to Wrap a Small Flower Bouquet ? Testing a new approach
In this week’s Intentional Practice video, For Florists experiments with a new approach to wrapping.
A Classic Urn Floristry Design with Hydrangea and Roses
A Classic Urn Floristry Design with Hydrangea and Roses
Rosaprima launches Anemone Levante Collection
Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
ASCFG Announces 2024 Cut Flowers of the Year Winners
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories — Bulb, Fresh, Foliage and Woody — as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
A Promising Future for the Floral Industry
The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...
Celebrate American Grown Flower & Foliage Month
New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...
