“Where flowers bloom,
so does hope.”
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35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to do is suggest it- and give them a little incentive. Take advantage of these holidays that are close together and get them to place their next order.
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew Joseph While word-of-mouth is certainly the ultimate compliment when it comes to advertising your flower shop, there’s another more subliminal way to garner new business....
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
In Season: Tulips
By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name (Genus): Tulipa Family: Liliaceae (lily) Floral design by Irina Gurina The tulip is a bulbous spring-flowering plant. In the flower industry, it is sold both as a cut flower and in...
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Graduation Flower Trends
By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties. For many florists, capturing extra customers during graduation...
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Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your next summertime party!
Transparent Vertical Rose Arrangement
A dramatic central column of tall glass rods adds a contemporary element to this lush garden-style arrangement. Ideal as a buffet piece or even wedding ceremony décor, this vertical design showcases
Limonium Silver Pink from Ball
Check out this romantic new video from our friends at Ball featuring Limonium Silver Pink. Definitely a moment of Zen in this hectic world!
Wrist Corsage
The modern woman, young girl and budding teenager’s preferred flowers to wear for weddings, proms, father-daughter dances, birthday parties and anniversary celebrations is, unequivocally,
Classic White Bridal Bouquet
This luscious bridal bouquet takes a classic style and elevates it to a modern level. Here Erik Witcraft AIFD utilizes wire rings, a sparkling wired-crystal garland, and the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies to create this beautiful and sparkly bouquet.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Tatami Grouping Arrangement
Erik Witcraft AIFD handcrafted tatami armatures establish a structured vertical emphasis that supports a more organic garden-style design grouping.
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
New FloraLife® QuickMix Handheld Dosing System
FloraLife® QuickMix Handheld Dosing System is ideal for use by wholesalers, supermarkets, event planners and florists to avoid sub-optimal performance from hydration and feeding solutions. Full Article Below Source New FloraLife® QuickMix Handheld Dosing System...
Insights From Carl Bennett, Mastermind of David Austin Roses
Learn all about breeding innovations from a top breeder in the floral industry. An important segment of the garden rose story is that of David C.H. Austin (1926-2018), who, arguably, played the most fundamental role in transforming the world of roses. In the 1940s,...
The Alexandra Farms Garden Rose Design Contest Is Now Open!
The 7th annual Alexandra Farms garden rose design contest is now open! This contest welcomes floral designers worldwide to exhibit their finest creations using garden roses. Alexandra Farms invites entries featuring garden roses in the categories of Wedding Work and...
Pollen Talent Joins Forces with CalFlowers as a Preferred Partner
This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent's specialized recruiting services to attract top-tier talent and drive their businesses forward. Source: Calflowers Press Release See Full Article Below Pollen...
The Art of Nourishing with Colors Through Flowers
BallSB discovers this journey of connection with nature through the beauty of flowers and their power to convey emotions and feelings. Full Article Below Source Ball SB: "The art of nourishing with colors through flowers" "The connection between flowers and colors...
Samantha Bates AIFD Joins Prestigious FTD Education Team
FTD, a leading provider of floral-related products and services to retail florists and consumers, is pleased to announce the addition of Samantha Bates AIFD, CFD, CF to its FTD Education Team. Source:FTD Press Release Samantha Bates AIFD Joins Prestigious FTD...
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for mothers? Learn more about the incredible history of Mother’s Day. Source: Rio Roses THE HISTORY OF MOTHER’S...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations Danziger! Source: Floraldaily.com Spring Festival by Danziger: Danziger celebrates 70th anniversary As spring...
A Tale of Romantic Rustic Elegance Using Danziger’s Enchanté™
Floral Designer Katya Huter from the Netherlands shares her recent design featuring Enchanté™ by Danziger. Drawing upon her expertise and creative vision, Huter recently curated a mesmerizing visual spectacle featuring Danziger's Enchanté™. Katya Huter shares: "The...
