“Where flowers bloom,
so does hope.”
RECENT POSTS
Sustainable Floristry
What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...
How to Avoid Burnout
Advice for staying fresh as a daisy and maintaining your love for flowers. By Carrie Wilcox, EMC When people learn that I’m a florist, they often say things like, “You’re so lucky you get to play with flowers all day” and “You must love every minute of your job.” I am...
Flowering Branches
By Tonneli Grüetter Is there anything more beautiful than the emergence of delicate cherry blossoms fluttering in the spring? What about the minimalist majesty of a sweet Southern Magnolia branch kissed with ancient moss on its gently cracked bark? It...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita Robertson, AIFD, CFD Contributor: Jen Campbell, Green Wedding Shoes Collaborating with Jen Campbell, editor and creative director of the Green Wedding...
Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and conflicts with clients, as well as to protect their businesses if something unexpected happens. By Corrine Heck and Myranda Sauls Details Flowers Software Have you ever had a...
Stylish Designs for Flower Girls
The youngest—and often most precocious—members of wedding parties always steal the show (well, almost), and so should their flowers. By Nita Robertson, AIFD, CFD There’s nothing sweeter than the moment the smallest member of a wedding party walks the...
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to do is suggest it- and give them a little incentive. Take advantage of these holidays that are close together and get them to place their next order.
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The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your next summertime party!
Transparent Vertical Rose Arrangement
A dramatic central column of tall glass rods adds a contemporary element to this lush garden-style arrangement. Ideal as a buffet piece or even wedding ceremony décor, this vertical design showcases
Limonium Silver Pink from Ball
Check out this romantic new video from our friends at Ball featuring Limonium Silver Pink. Definitely a moment of Zen in this hectic world!
Wrist Corsage
The modern woman, young girl and budding teenager’s preferred flowers to wear for weddings, proms, father-daughter dances, birthday parties and anniversary celebrations is, unequivocally,
Classic White Bridal Bouquet
This luscious bridal bouquet takes a classic style and elevates it to a modern level. Here Erik Witcraft AIFD utilizes wire rings, a sparkling wired-crystal garland, and the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies to create this beautiful and sparkly bouquet.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Tatami Grouping Arrangement
Erik Witcraft AIFD handcrafted tatami armatures establish a structured vertical emphasis that supports a more organic garden-style design grouping.
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...
European consumers are informed about the effects of flowers
The Flower Council launched a campaign in Europe to raise consumers' awareness of the effects that flowers have on their well-being, both physically and mentally. Full Article at Floraldaily.com Source Flower council launches international campaign Consumers informed...
Abbott Celebrates 75 Years
Abbott, a leading name in the home décor and giftware wholesale industry, is thrilled to announce its 75th anniversary. Full Press Release Below Source: Abbott Abbott Celebrates 75 Years of Home + Happiness! Abbott, a leading name in the home décor and giftware...
Why Florists Celebrate Pride Month in June and October
Florists have two months of opportunities to celebrate equality, love and creative designs. It has become a tradition to create parade floats festooned with flowers, installations as well as personal floral bouquets. Full Article Below Source Flower Power Daily Why...
Philadelphia Flower Show with Abel Gonzalez Mencio
Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas shares his experience at the 2024 Philadelphia Flower Show. Full Article Here Source: Oasisfloralproducts.com “It was amazing!” says Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada...
Fun ‘N Sun Convention Registration Is Open!
Calling all floral enthusiasts and industry professionals! Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place from September 4 to 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, California. Blooming...
Connecting with Students: A Key to Industry Growth
Executive Director at Seed Your Future tells more about the initiatives that this organization has undertaken to address the issue of labor shortage in the horticulture sector. Read full article here: Source Floraldaily.com Jazmin Albarran, Seed Your Future "The...
How To Get Ready For Wedding Season
With wedding season on the horizon, Rio Roses offers valuable tips to help you prepare your floral business and ensure a blooming success this season! Full Article Below Source Rio Roses How to Get Ready For Wedding Season: 7 Vital Tips For Your Floral Business As the...
A Guide to Glass Sleeves
Integrating candles into a wedding ceremony or reception adds elegance and warmth to your client’s big day. In addition to candlestick holders, glass sleeves are often a mandatory event decor addition due to open flame policies at event venues. Full Article Below...
