“Where flowers bloom,
so does hope.”
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Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and conflicts with clients, as well as to protect their businesses if something unexpected happens. By Corrine Heck and Myranda Sauls Details Flowers Software Have you ever had a...
Stylish Designs for Flower Girls
The youngest—and often most precocious—members of wedding parties always steal the show (well, almost), and so should their flowers. By Nita Robertson, AIFD, CFD There’s nothing sweeter than the moment the smallest member of a wedding party walks the...
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to do is suggest it- and give them a little incentive. Take advantage of these holidays that are close together and get them to place their next order.
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew Joseph While word-of-mouth is certainly the ultimate compliment when it comes to advertising your flower shop, there’s another more subliminal way to garner new business....
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
In Season: Tulips
By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name (Genus): Tulipa Family: Liliaceae (lily) Floral design by Irina Gurina The tulip is a bulbous spring-flowering plant. In the flower industry, it is sold both as a cut flower and in...
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Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your next summertime party!
Transparent Vertical Rose Arrangement
A dramatic central column of tall glass rods adds a contemporary element to this lush garden-style arrangement. Ideal as a buffet piece or even wedding ceremony décor, this vertical design showcases
Limonium Silver Pink from Ball
Check out this romantic new video from our friends at Ball featuring Limonium Silver Pink. Definitely a moment of Zen in this hectic world!
Wrist Corsage
The modern woman, young girl and budding teenager’s preferred flowers to wear for weddings, proms, father-daughter dances, birthday parties and anniversary celebrations is, unequivocally,
Classic White Bridal Bouquet
This luscious bridal bouquet takes a classic style and elevates it to a modern level. Here Erik Witcraft AIFD utilizes wire rings, a sparkling wired-crystal garland, and the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies to create this beautiful and sparkly bouquet.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Tatami Grouping Arrangement
Erik Witcraft AIFD handcrafted tatami armatures establish a structured vertical emphasis that supports a more organic garden-style design grouping.
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
Calculating Labor Costs for Wedding Services
When it comes to charging for weddings, make sure you have your labor costs calculated so that your business is profitable. Full Article Below Source Rio Roses HOW TO CALCULATE LABOR COSTS FOR PROFITABLE WEDDING SERVICES MAY 17, 2024 RIO ROSES FLORAL...
Danziger’s Newest Innovation, Enchante™
Prepare to elevate your experience with Danziger's newest innovation, Enchante™. Combining elegance and functionality, Enchante™ offers unmatched benefits that redefine your experience. Full Article Below: Source Danziger SHINING ON ITS OWN, STUNNING AS A WIX Prepare...
Scent Components of Lisianthus Flowers
The National Agriculture and Food Research Organization (NARO) has conducted groundbreaking research to identify the scent components of lisianthus flowers, which were previously considered scentless. This breakthrough is the first of its kind globally and lays the...
Euroflora 2025 Designer Competition is Open
Euroflora 2025 returns to the heart of the city of Genoa showcasing an enchanting exhibition dedicated to flowers and plants. Innovation and creativity in landscape architecture and design will take center stage at the Show. The event will feature a themed...
Best Sellers From April High Point Market
Read on to discover the best-selling wholesale decor that captured the attention of interior designers, leading brands and editors at the April 2024 High Point Market Accent Decor showroom. Source: Accent Decor Blog Best-Sellers From April High Point Market...
Discover the Magic of Skagit
Nestled between the rugged Cascade Mountains and the Salish Sea, Skagit Valley is a thriving farming community just an hour north of Seattle, WA offering amazing activities during all four seasons. Renowned for incredibly fertile and productive farmland, Skagit Valley...
Jeff Leatham Creates Epic Flower World for Genesis House
Genesis House wisely partnered with celebrity florist Jeff Leatham to create a New York immersive floral world. Full Article Below Source Jeff Leatham Creates Epic Flower World for Genesis House By Jill Brooke Since flowers are catnip to everyone, Genesis House wisely...
New FloraLife® QuickMix Handheld Dosing System
FloraLife® QuickMix Handheld Dosing System is ideal for use by wholesalers, supermarkets, event planners and florists to avoid sub-optimal performance from hydration and feeding solutions. Full Article Below Source New FloraLife® QuickMix Handheld Dosing System...
Insights From Carl Bennett, Mastermind of David Austin Roses
Learn all about breeding innovations from a top breeder in the floral industry. An important segment of the garden rose story is that of David C.H. Austin (1926-2018), who, arguably, played the most fundamental role in transforming the world of roses. In the 1940s,...
