“Where flowers bloom,
so does hope.”
RECENT POSTS
In Season: Tulips
By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name (Genus): Tulipa Family: Liliaceae (lily) Floral design by Irina Gurina The tulip is a bulbous spring-flowering plant. In the flower industry, it is sold both as a cut flower and in...
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Graduation Flower Trends
By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties. For many florists, capturing extra customers during graduation...
Crown the Graduate
Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...
Mother’s Day Survival Guide
Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By Shawn Michael Foley, AIFD, CFD, PFCI Cash flow is the lifeblood of any business. Aside from taking out a loan or using credit cards, you need clients to have money...
Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
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Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your next summertime party!
Transparent Vertical Rose Arrangement
A dramatic central column of tall glass rods adds a contemporary element to this lush garden-style arrangement. Ideal as a buffet piece or even wedding ceremony décor, this vertical design showcases
Limonium Silver Pink from Ball
Check out this romantic new video from our friends at Ball featuring Limonium Silver Pink. Definitely a moment of Zen in this hectic world!
Wrist Corsage
The modern woman, young girl and budding teenager’s preferred flowers to wear for weddings, proms, father-daughter dances, birthday parties and anniversary celebrations is, unequivocally,
Classic White Bridal Bouquet
This luscious bridal bouquet takes a classic style and elevates it to a modern level. Here Erik Witcraft AIFD utilizes wire rings, a sparkling wired-crystal garland, and the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies to create this beautiful and sparkly bouquet.
Celebrating the Publication of Slow Flowers Journal
Debra Prinzing introduces her new book, Slow Flowers Journal, Volume One (Wildflower.Media, June 2020) and the original inspiration for the Slow Flowers Movement.
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Tatami Grouping Arrangement
Erik Witcraft AIFD handcrafted tatami armatures establish a structured vertical emphasis that supports a more organic garden-style design grouping.
Ann’s Florist, Coffee & Wine Bar
Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …
Popular Lily Varieties Used in Top Perfumes
Lilies play a prominent role in the world of perfumery because of their unique scents and versatility. Source: Flowerpowerdaily Full Article Below "Popular Lily varieties in top perfumes" In the world of perfumery, lilies play a prominent role because of their unique...
Dine Amongst The Flower Fields
Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower Fields in Carlsbad, California, on April 11th. 2023 Field to Vase Source: Certified American Grown Press Release Experience the Spectacular: Dine Amongst the Biggest Bloom in Years at The...
Introducing Peach Wave by Rosaprima
The Peach Wave rose is the latest addition to Rosaprima's Peach Fuzz Collection. Read Full Article Here. Source: Rosaprima Introducing Peach Wave 13 March 2024. Rosaprima In the vast world of flowers, a new rose variety has been added to the Rosparima Collection,...
Event Designer Alina Naesca Shares Spring Inspiration
United Selections' latest collaboration with Alina Neacsa: International Event Designer Alina Naesca encapsulates the essence of Easter and the rejuvenation of springtime. She adorned the corridors of Romania's Bethlen Haller Castle, offering a preview of the Nova...
Alexandra Farms Names New Rose After Holly Chapple
Breaking News- Alexandra Farms is proud to announce a special addition to their prized Princess Garden Roses Collection with a classically stunning new variety: Princess Holly’s Hope®. This special garden rose has been years in the making at Alexandra Farms and is...
AFE Unveils New Website
The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic. Full Press Release Below Source: AFE Unveiling AFE's New Website: Tailored for You...
200,000 Tulips Will Blanket NYC
Royal Anthos, who represents Dutch companies that distribute bulbs around the globe, is now bringing their popular San Francisco tulip festival to New York on Sunday, April 7. Full Article Below Source Flowerpowerdaily 200,000 Tulips Will Blanket NYC -FREE Flowers for...
Fabulous Orchid Dinner Installations
In February 2024, Accent Decor had the honor and privilege of being onsite at the 2024 Orchid Dinner in New York City at the historic Plaza Hotel. To dive deeper into the Orchid Dinner’s magic, they asked a few designers to share their creative...
Make Graduation a Blooming Success
Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...
