“Where flowers bloom,
so does hope.”
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European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
Coming Events
Floral industry happenings and gift markets through July 2022. NOTES: This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
BloomNation Launches Promenade POS
Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results. BloomNation Launches...
Branching Out
A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...
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From Seed to Bouquet: Cut Flower Farm // Linda Vater ?
We did an LVTV shoot here yesterday and I am now officially smitten by this charming family of suburban farmers.
How to Make a Flower Arrangement using Trug Basket
how to make a trug basket arrangement using blush pink, ivory and grey colour palette, brought to you by Triangle Nursery – Wholesale Flower Guides.
Floral Wall Hanging
In just a few simple steps, you can create trendy DIY wall art to hang in your room. To create floral wall decor like this, first you need to gather some basic supplies.
The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your next summertime party!
Transparent Vertical Rose Arrangement
A dramatic central column of tall glass rods adds a contemporary element to this lush garden-style arrangement. Ideal as a buffet piece or even wedding ceremony décor, this vertical design showcases
Limonium Silver Pink from Ball
Check out this romantic new video from our friends at Ball featuring Limonium Silver Pink. Definitely a moment of Zen in this hectic world!
Wrist Corsage
The modern woman, young girl and budding teenager’s preferred flowers to wear for weddings, proms, father-daughter dances, birthday parties and anniversary celebrations is, unequivocally,
Classic White Bridal Bouquet
This luscious bridal bouquet takes a classic style and elevates it to a modern level. Here Erik Witcraft AIFD utilizes wire rings, a sparkling wired-crystal garland, and the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies to create this beautiful and sparkly bouquet.
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...
Rosaprima launches Anemone Levante Collection
Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
ASCFG Announces 2024 Cut Flowers of the Year Winners
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories — Bulb, Fresh, Foliage and Woody — as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
