“Where flowers bloom,
so does hope.”
RECENT POSTS
Mother’s Day Survival Guide
Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By Shawn Michael Foley, AIFD, CFD, PFCI Cash flow is the lifeblood of any business. Aside from taking out a loan or using credit cards, you need clients to have money...
Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael Foley, AIFD, CFD, PFCI Finding employees and freelancers, and building a balanced team, are an ongoing challenge in the floral industry. I have been...
In Season: Amaryllis
By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Flower Bulb Day is in Celebration of International Women’s Day
Tulip growers in the United States, together with their European flower bulbs suppliers are organizing another Flower Bulb Day to celebrate International Women’s Day. For more information go to FlowerBulbDay.com. A bouquet of tulips is the perfect way to honor the...
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
Built by Family
A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us. By Andrew Joseph It’s fun as a parent to watch the kids grow up and become adults. For our purposes, it’s even more fun when they take over and grow...
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French Courtyard Garden
Watch how Illinois floral designer John Regan, M.F.A., Ph.D. creates a French courtyard garden design using a cool monochromatic color palette, with “blue” roses and carnations from Suntory Flowers and Florigene Flowers.
Vertical Cityscape Garden
This vibrantly colorful and contemporary design, by Erik Witcraft, AIFD, will catch consumers’ eyes and create positive buzz for your business. [Read more …]
“TERRATORY” Trend: Textural Centerpiece How-to
Floral designer, Erik Witcraft, AIFD, brings to life the nature-inspired aesthetic of the earthly “Terratory” trend – identified in the 2020-21 “American Floral Trends Forecast” – in this lush, texturally vibrant centerpiece abounding with delightfully interesting blooms, foliage and branches that just beg to be studied. READ MORE…
Spring Garden Arrangement
For spring and summer weddings, parties and other events, floral designer Lori McNorton creates an elegant yet free-form arrangement abundant using Rosa Flora’s snapdragons, Gerbera, Pieris and Japanese fantail willow. This stunning composition features a vibrant combination of warm hues, and the flowers are arranged in groups, by color and flower type, creating a greater emphasis for each. READ MORE…
Curvilinear Forms
Hitomi Gilliam AIFD creates three designs that illustrate her interpretation of classic curvilinear silhouettes.
Contemporary Rose Topiary
Have you heard of the “Grandmillennial” décor style yet? It’s the blending of elements from two generations: “Grandma” and “millennial.” (Yes, it’s a thing!) See here how floral designer Erik Witcraft, AIFD, applies the style to flower arranging, mixing “vintage/heirloom” with “modern.” [Read more …]
Spring in the Forest
Feast your eyes on this magnificent spring woodlands centerpiece, which showcases the trendy Japanese plant-growing art of kokedama. Designed by Erik Witcraft, AIFD. Read more […]
Tropical Nouveau Blending
Watch as Hitomi Gilliam, AIFD, discusses three stunning contemporary floral designs that beautifully illustrate the “Tropical Nouveau” style — blending tropical and temperate flowers. Read more […]
Rose Hedgerow
Check out this nature-inspired arrangement of Suntory’s magnificent ‘Applause’ roses, designed in a hedgerow style. Illinois floral designer John Regan, M.F.A., Ph.D. wows us again! [Read more …]
New FloraLife® QuickMix Handheld Dosing System
FloraLife® QuickMix Handheld Dosing System is ideal for use by wholesalers, supermarkets, event planners and florists to avoid sub-optimal performance from hydration and feeding solutions. Full Article Below Source New FloraLife® QuickMix Handheld Dosing System...
Insights From Carl Bennett, Mastermind of David Austin Roses
Learn all about breeding innovations from a top breeder in the floral industry. An important segment of the garden rose story is that of David C.H. Austin (1926-2018), who, arguably, played the most fundamental role in transforming the world of roses. In the 1940s,...
The Alexandra Farms Garden Rose Design Contest Is Now Open!
The 7th annual Alexandra Farms garden rose design contest is now open! This contest welcomes floral designers worldwide to exhibit their finest creations using garden roses. Alexandra Farms invites entries featuring garden roses in the categories of Wedding Work and...
Pollen Talent Joins Forces with CalFlowers as a Preferred Partner
This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent's specialized recruiting services to attract top-tier talent and drive their businesses forward. Source: Calflowers Press Release See Full Article Below Pollen...
The Art of Nourishing with Colors Through Flowers
BallSB discovers this journey of connection with nature through the beauty of flowers and their power to convey emotions and feelings. Full Article Below Source Ball SB: "The art of nourishing with colors through flowers" "The connection between flowers and colors...
Samantha Bates AIFD Joins Prestigious FTD Education Team
FTD, a leading provider of floral-related products and services to retail florists and consumers, is pleased to announce the addition of Samantha Bates AIFD, CFD, CF to its FTD Education Team. Source:FTD Press Release Samantha Bates AIFD Joins Prestigious FTD...
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for mothers? Learn more about the incredible history of Mother’s Day. Source: Rio Roses THE HISTORY OF MOTHER’S...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations Danziger! Source: Floraldaily.com Spring Festival by Danziger: Danziger celebrates 70th anniversary As spring...
A Tale of Romantic Rustic Elegance Using Danziger’s Enchanté™
Floral Designer Katya Huter from the Netherlands shares her recent design featuring Enchanté™ by Danziger. Drawing upon her expertise and creative vision, Huter recently curated a mesmerizing visual spectacle featuring Danziger's Enchanté™. Katya Huter shares: "The...
