“Where flowers bloom,
so does hope.”
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35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to do is suggest it- and give them a little incentive. Take advantage of these holidays that are close together and get them to place their next order.
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew Joseph While word-of-mouth is certainly the ultimate compliment when it comes to advertising your flower shop, there’s another more subliminal way to garner new business....
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
In Season: Tulips
By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name (Genus): Tulipa Family: Liliaceae (lily) Floral design by Irina Gurina The tulip is a bulbous spring-flowering plant. In the flower industry, it is sold both as a cut flower and in...
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Graduation Flower Trends
By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties. For many florists, capturing extra customers during graduation...
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Branching Out – Garden Rose Style
We don’t tend think of rustic and contemporary as compatible design aesthetics, but this arrangement has elements of both. Using coral-bark Japanese maple branches,
Spring Bulb Garden
Talk about a gift that keeps on giving! This softly colorful sensation, which screams spring and Easter, comprises both cut bulb flowers (Hyacinthus and Muscari)
Flower Factor launches online education program ‘Floral Design’
12 chapters, 100 instructional and inspirational videos Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just...
French Courtyard Garden
Watch how Illinois floral designer John Regan, M.F.A., Ph.D. creates a French courtyard garden design using a cool monochromatic color palette, with “blue” roses and carnations from Suntory Flowers and Florigene Flowers.
Vertical Cityscape Garden
This vibrantly colorful and contemporary design, by Erik Witcraft, AIFD, will catch consumers’ eyes and create positive buzz for your business. [Read more …]
“TERRATORY” Trend: Textural Centerpiece How-to
Floral designer, Erik Witcraft, AIFD, brings to life the nature-inspired aesthetic of the earthly “Terratory” trend – identified in the 2020-21 “American Floral Trends Forecast” – in this lush, texturally vibrant centerpiece abounding with delightfully interesting blooms, foliage and branches that just beg to be studied. READ MORE…
Spring Garden Arrangement
For spring and summer weddings, parties and other events, floral designer Lori McNorton creates an elegant yet free-form arrangement abundant using Rosa Flora’s snapdragons, Gerbera, Pieris and Japanese fantail willow. This stunning composition features a vibrant combination of warm hues, and the flowers are arranged in groups, by color and flower type, creating a greater emphasis for each. READ MORE…
Curvilinear Forms
Hitomi Gilliam AIFD creates three designs that illustrate her interpretation of classic curvilinear silhouettes.
Contemporary Rose Topiary
Have you heard of the “Grandmillennial” décor style yet? It’s the blending of elements from two generations: “Grandma” and “millennial.” (Yes, it’s a thing!) See here how floral designer Erik Witcraft, AIFD, applies the style to flower arranging, mixing “vintage/heirloom” with “modern.” [Read more …]
Discover Tavola
Rosaprima announced the website launch of their sister brand, Tavola! Full Article Below Source Rosaprima June 2024 We are thrilled to announce the website launch of our sister brand, Tavola! Developed with the same commitment to excellence that has defined Rosaprima...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...
European consumers are informed about the effects of flowers
The Flower Council launched a campaign in Europe to raise consumers' awareness of the effects that flowers have on their well-being, both physically and mentally. Full Article at Floraldaily.com Source Flower council launches international campaign Consumers informed...
Abbott Celebrates 75 Years
Abbott, a leading name in the home décor and giftware wholesale industry, is thrilled to announce its 75th anniversary. Full Press Release Below Source: Abbott Abbott Celebrates 75 Years of Home + Happiness! Abbott, a leading name in the home décor and giftware...
Why Florists Celebrate Pride Month in June and October
Florists have two months of opportunities to celebrate equality, love and creative designs. It has become a tradition to create parade floats festooned with flowers, installations as well as personal floral bouquets. Full Article Below Source Flower Power Daily Why...
Philadelphia Flower Show with Abel Gonzalez Mencio
Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas shares his experience at the 2024 Philadelphia Flower Show. Full Article Here Source: Oasisfloralproducts.com “It was amazing!” says Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada...
Fun ‘N Sun Convention Registration Is Open!
Calling all floral enthusiasts and industry professionals! Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place from September 4 to 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, California. Blooming...
Connecting with Students: A Key to Industry Growth
Executive Director at Seed Your Future tells more about the initiatives that this organization has undertaken to address the issue of labor shortage in the horticulture sector. Read full article here: Source Floraldaily.com Jazmin Albarran, Seed Your Future "The...
