“Where flowers bloom,
so does hope.”
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Stop Taking Email For Granted
This underutilized form of direct marketing remains one of the most cost-effective ways to keep in touch with your customers. By Art Conforti, PFCI Email marketing may seem like a dinosaur to some business owners, but this incredibly underutilized form of direct...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Enter Florists’ Review’s March Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2022 Contest Melrose International & Ball SB Edition Enter for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists' Review magazine and have...
Care and Handling 101: Roses
Making Sure Your Roses Look Their Best Rose symbolizes love, romance and passion, so it’s no surprise that red roses are the most popular flower choice for Valentine’s Day. More than half of all Valentine’s Day purchases include roses, so the longer they last, the...
American Floral Trends Forcast 2022
By Tonneli Grüetter 2022 look books from our favorite hard good producers, interior design firms, and fashion houses are an inspirational sight to behold. In every consumer category the experts agree, creative stagnation is out and change is in! Look forward to a...
Cultivating Relationships with Flower Farmers
Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...
The Founding of Florists’ Review
As Florists’ Review celebrates its 125th anniversary this year, we offer this glimpse into how it all began. By David Coake Appropriating a phrase from one of the most prolific storytellers of our time, The Golden Girls’ Sophia...
American Floral Endowment: Your Partner for Success
From care and handling best practices to employee recruitment tools, AFE partners with florists to solve industry challenges and invest in future industry success—all of which helps their businesses thrive. By Julie Martens Forney Where do you find inspiration?...
Why Buy Local Flowers?
LocalFlowers.org is an easy-to-use website brought to you by the Association of Specialty Cut Flower Growers (ASCFG), a nonprofit trade association dedicated to uniting and educating growers of cut flowers. Searchable by city or ZIP...
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...
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Vertical Cityscape Garden
This vibrantly colorful and contemporary design, by Erik Witcraft, AIFD, will catch consumers’ eyes and create positive buzz for your business. [Read more …]
“TERRATORY” Trend: Textural Centerpiece How-to
Floral designer, Erik Witcraft, AIFD, brings to life the nature-inspired aesthetic of the earthly “Terratory” trend – identified in the 2020-21 “American Floral Trends Forecast” – in this lush, texturally vibrant centerpiece abounding with delightfully interesting blooms, foliage and branches that just beg to be studied. READ MORE…
Spring Garden Arrangement
For spring and summer weddings, parties and other events, floral designer Lori McNorton creates an elegant yet free-form arrangement abundant using Rosa Flora’s snapdragons, Gerbera, Pieris and Japanese fantail willow. This stunning composition features a vibrant combination of warm hues, and the flowers are arranged in groups, by color and flower type, creating a greater emphasis for each. READ MORE…
Curvilinear Forms
Hitomi Gilliam AIFD creates three designs that illustrate her interpretation of classic curvilinear silhouettes.
Contemporary Rose Topiary
Have you heard of the “Grandmillennial” décor style yet? It’s the blending of elements from two generations: “Grandma” and “millennial.” (Yes, it’s a thing!) See here how floral designer Erik Witcraft, AIFD, applies the style to flower arranging, mixing “vintage/heirloom” with “modern.” [Read more …]
Spring in the Forest
Feast your eyes on this magnificent spring woodlands centerpiece, which showcases the trendy Japanese plant-growing art of kokedama. Designed by Erik Witcraft, AIFD. Read more […]
Tropical Nouveau Blending
Watch as Hitomi Gilliam, AIFD, discusses three stunning contemporary floral designs that beautifully illustrate the “Tropical Nouveau” style — blending tropical and temperate flowers. Read more […]
Rose Hedgerow
Check out this nature-inspired arrangement of Suntory’s magnificent ‘Applause’ roses, designed in a hedgerow style. Illinois floral designer John Regan, M.F.A., Ph.D. wows us again! [Read more …]
Playing for Keeps
Still a customer favorite, baby’s-breath can be much more than a filler or accent flower. See how floral designer Lori McNorton utilizes baby’s-breath as a feature flower in this enchanting Valentine’s Day design. [Read more …]
SAF’s Next Gen LIVE!
The Society of American Florists' (SAF) third annual Next Gen LIVE! Conference, was held in San Diego Feb. 25-27. It brought together 192 floral professionals from across the U.S., Canada, Colombia, and Ecuador for a day and a half of learning and networking. Full...
2024 Floral Distribution Conference
WF&FSA was excited to be back in Miami for the 2024 Floral Distribution Conference. There were networking opportunities and plenty of time to connect and discuss business with floral industry colleagues while surrounded by beautiful products. The Floral...
Strategies To Make Your Spring Sales and Profits Bloom
Planning and preparing for spring is crucial for a successful floral business. Here are nine strategies you can use to flourish this season. Full Article Below Source: Rio Roses 9 Essential Strategies To Make Your Spring Sales and Profits Bloom FEBRUARY 21, 2024 RIO...
Philadelphia Flower Show’s Beauty Takes Your Breath Away
The Pennsylvania Horticultural Society unveiled the 2024 PHS Philadelphia Flower Show , titled “United by Flowers,” which was held from March 2 to 10 and showcased amazing floral design installations. Full Article Below Source: Flowerpowerdaily Philadelphia Flower...
Key Markup Tactics to Boost Your Florist Profitability
This article will delve into three actionable methods to elevate your earnings on floral arrangements. Full Article Below Source Key Markup Tactics to Boost Your Florist Profitability Source: True Client Pro Blog Markups significantly impact florist profitability at...
That Flower Feeling Appoints Advisory Board Members
CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their "That Flower Feeling" initiative. Full Press Release Below That Flower Feeling Appoints Advisory Board Members FALLBROOK, Ca. – CalFlowers introduces the eight individuals...
Katie Dubow Receives the 2024 Green Achiever Award
Garden Media Group’s president, Katie Dubow, was awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). Congratulations Katie! Full Article Below Source Katie Dubow Receives the 2024 Green Achiever Award from the...
International Women’s Day Marketing Plan
Brought to you by Florists’ Review and our marketing partners:American Institute of Floral Designers (AIFD), Alexandra Farms, American Floral Endowment (AFE), Ball SB, BoutStix, Florigene/Suntory Flowers, Florabundance/Garden Roses Direct, FTD, GotFlowers, Sun Valley...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
