“Where flowers bloom,
so does hope.”
RECENT POSTS
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
Built by Family
A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us. By Andrew Joseph It’s fun as a parent to watch the kids grow up and become adults. For our purposes, it’s even more fun when they take over and grow...
Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...
Prom Corsage and Boutonniere
This year, especially, prom-goers will want to make personalized statements and lasting impressions with their attire and their flowers, so be ready with plenty of beautiful ribbons and accessory options to create the perfect floral wearables for their all of their...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
The Weddings Boom Gives Florists Choices
The pandemic has changed the way many floral designers and flower shop owners are doing business. By Jill Brooke FlowerPowerDaily.com Here’s something that florists around the world are loving: Because the pandemic has unexpectedly created so much work, florists are...
Stop Taking Email For Granted
This underutilized form of direct marketing remains one of the most cost-effective ways to keep in touch with your customers. By Art Conforti, PFCI Email marketing may seem like a dinosaur to some business owners, but this incredibly underutilized form of direct...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Enter Florists’ Review’s March Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2022 Contest Melrose International & Ball SB Edition Enter for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists' Review magazine and have...
Care and Handling 101: Roses
Making Sure Your Roses Look Their Best Rose symbolizes love, romance and passion, so it’s no surprise that red roses are the most popular flower choice for Valentine’s Day. More than half of all Valentine’s Day purchases include roses, so the longer they last, the...
Let’s get social! Join our social communities.
Vertical Cityscape Garden
This vibrantly colorful and contemporary design, by Erik Witcraft, AIFD, will catch consumers’ eyes and create positive buzz for your business. [Read more …]
“TERRATORY” Trend: Textural Centerpiece How-to
Floral designer, Erik Witcraft, AIFD, brings to life the nature-inspired aesthetic of the earthly “Terratory” trend – identified in the 2020-21 “American Floral Trends Forecast” – in this lush, texturally vibrant centerpiece abounding with delightfully interesting blooms, foliage and branches that just beg to be studied. READ MORE…
Spring Garden Arrangement
For spring and summer weddings, parties and other events, floral designer Lori McNorton creates an elegant yet free-form arrangement abundant using Rosa Flora’s snapdragons, Gerbera, Pieris and Japanese fantail willow. This stunning composition features a vibrant combination of warm hues, and the flowers are arranged in groups, by color and flower type, creating a greater emphasis for each. READ MORE…
Curvilinear Forms
Hitomi Gilliam AIFD creates three designs that illustrate her interpretation of classic curvilinear silhouettes.
Contemporary Rose Topiary
Have you heard of the “Grandmillennial” décor style yet? It’s the blending of elements from two generations: “Grandma” and “millennial.” (Yes, it’s a thing!) See here how floral designer Erik Witcraft, AIFD, applies the style to flower arranging, mixing “vintage/heirloom” with “modern.” [Read more …]
Spring in the Forest
Feast your eyes on this magnificent spring woodlands centerpiece, which showcases the trendy Japanese plant-growing art of kokedama. Designed by Erik Witcraft, AIFD. Read more […]
Tropical Nouveau Blending
Watch as Hitomi Gilliam, AIFD, discusses three stunning contemporary floral designs that beautifully illustrate the “Tropical Nouveau” style — blending tropical and temperate flowers. Read more […]
Rose Hedgerow
Check out this nature-inspired arrangement of Suntory’s magnificent ‘Applause’ roses, designed in a hedgerow style. Illinois floral designer John Regan, M.F.A., Ph.D. wows us again! [Read more …]
Playing for Keeps
Still a customer favorite, baby’s-breath can be much more than a filler or accent flower. See how floral designer Lori McNorton utilizes baby’s-breath as a feature flower in this enchanting Valentine’s Day design. [Read more …]
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have long turned to Accent Decor for containers to support their unique mechanics and needs. Check out the step by step design tutorial by Sue McLeary.. Source: Accent Decor Blog Set the Stage with...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from Florists! By Jill Brooke You got to love the creativity of some floral artists. After all, flowers express...
Popular Lily Varieties Used in Top Perfumes
Lilies play a prominent role in the world of perfumery because of their unique scents and versatility. Source: Flowerpowerdaily Full Article Below "Popular Lily varieties in top perfumes" In the world of perfumery, lilies play a prominent role because of their unique...
Dine Amongst The Flower Fields
Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower Fields in Carlsbad, California, on April 11th. 2023 Field to Vase Source: Certified American Grown Press Release Experience the Spectacular: Dine Amongst the Biggest Bloom in Years at The...
Introducing Peach Wave by Rosaprima
The Peach Wave rose is the latest addition to Rosaprima's Peach Fuzz Collection. Read Full Article Here. Source: Rosaprima Introducing Peach Wave 13 March 2024. Rosaprima In the vast world of flowers, a new rose variety has been added to the Rosparima Collection,...
Event Designer Alina Naesca Shares Spring Inspiration
United Selections' latest collaboration with Alina Neacsa: International Event Designer Alina Naesca encapsulates the essence of Easter and the rejuvenation of springtime. She adorned the corridors of Romania's Bethlen Haller Castle, offering a preview of the Nova...
Alexandra Farms Names New Rose After Holly Chapple
Breaking News- Alexandra Farms is proud to announce a special addition to their prized Princess Garden Roses Collection with a classically stunning new variety: Princess Holly’s Hope®. This special garden rose has been years in the making at Alexandra Farms and is...
AFE Unveils New Website
The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic. Full Press Release Below Source: AFE Unveiling AFE's New Website: Tailored for You...
200,000 Tulips Will Blanket NYC
Royal Anthos, who represents Dutch companies that distribute bulbs around the globe, is now bringing their popular San Francisco tulip festival to New York on Sunday, April 7. Full Article Below Source Flowerpowerdaily 200,000 Tulips Will Blanket NYC -FREE Flowers for...
