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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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from the magazine
Building Flower Sales Virtually

Building Flower Sales Virtually

As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…

Insurance Upset

Insurance Upset

Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…

A Winter’s Tale

A Winter’s Tale

@David Austin Roses takes us on a white winter wedding classic tale, and although Winter Weddings may be considered minimalist by some, it can be truly overflowing with style and character. Learn more…

Flower Arranging

Flower Arranging

This brand-new, completely redesigned volume of Flower Arranging builds on the original best-selling edition, which has been the ultimate and preeminent book of basic floral design instruction in the world since 2007. Learn more…

Sympathy Reimagined

Sympathy Reimagined

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

On the Level with Neville

On the Level with Neville

We’ve been getting it from all directions, what with COVID-19, droughts, mass murders, political unrest all over, tornadoes, earthquakes, floods and fi res—and then, of course, we had to hear that “murder hornets” are actually a thing! Frig, what’s a florist to do?

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Winners of the Alexandra Farms 2023 Contest

Winners of the Alexandra Farms 2023 Contest

We are excited to share the winners from the 2023 Alexandra garden rose design contest. Get inspired with these stunning garden rose designs. Full Article Below Source Flowerpowerdaily Rose Lover Photo Contest Winners Announced for 2023 By Jill Brooke Garden roses are...

Proflora is celebrating 30 years this week

Proflora is celebrating 30 years this week

Proflora, one of the main international fresh cut flower fairs is celebrating its thirtieth anniversary this week in Bogota, Colombia. Hope to see you there! Full Press Release Below Source:Proflora Proflora: 30 years as a reference for the world flower industry...

Health Benefits of Indoor Plants

Health Benefits of Indoor Plants

Many people may be surprised to discover the lesser-known benefits of indoor gardens, but experienced horticulturalists and gardeners have been advocating for the expansion of home gardens for decades. Full Article Below Source Planting, watering, healing – surprising...

2023 Fall Trends in the Horticultural Industry

2023 Fall Trends in the Horticultural Industry

The fall of 2023 promises to be a season of transformation driven by changing consumer preferences, advances in technology, and a growing awareness of environmental sustainability. Full Article Below Source 2023 fall trends in the horticultural industry As the leaves...

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