“Where flowers bloom,
so does hope.”
RECENT POSTS
Michigan Floral Community Comes Together, Even in a Pandemic!
In an “everything’s canceled” kind of year, one epic floral event carried on. Now in its fourth year, “Art in the Elements,” Michigan’s annual outdoor floral sculpture show. Read about the storybook and fairytale inspired installations here…
Up, Up and WAY Away
Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…
Romance of the Rose
Flowers have a language of their own. Looking back over history to Great Britain’s Victorian Era (1837-1901), people turned to the act of giving flowers to express their feelings. The rose—conveys the strongest emotions, read more…
CALL FOR ENTRIES: 2021 Picture Perfect Wedding Contest
Florists! Enter your favorite wedding for a chance to to be published in Florists’ Review Magazine’s April Spring & Summer Weddings Issue!!
The Rise of Virtual Floral Design Contests
COVID-19 has created a void floral design competitions, but several industry organizations have re-invented contest, to keep the competitive spirit, engagement and camaraderie alive. Read more…
Seasons – 75 Flower Design Tutorials
The 75 “how-to” floral designs in this fun and eclectic collection were created by 16 of today’s most recognizable and admired floral artists from the U.S., Mexico and the U.K. Read more…
Dazzling Delight
Upscaled designs comprising keepsake ornaments and containers offer profitable options for customers who want to send gifts that will be cherished long after the flowers have faded, See more…
You Have to Ask for the Sale
Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…
Impermanent
In this inspirational concept-driven book, two of America’s most visionary floral artists collaborate to visually interpret 21 thought- provoking words that are close to their hearts and souls. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
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Albin Hagstrom & Son begins Christmas production
Albin Hagstrom & Son, Inc. has announced that production of Christmas products for the 2023 holiday season has officially begun. Full Article Below Source Albin Hagstrom & Son begins Christmas production for 2023 holiday season Albin Hagstrom & Son, Inc....
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
Florist Interview with Amber Lynn from Snapdragon Bloom Bar
In this captivating interview, you'll uncover Amber's aspirations to uplift fellow florists, foster a supportive community, and push the boundaries of her craft. Full Article Below Source FLORIST INTERVIEW: AMBER LYNN In this captivating interview, you'll uncover...
AFE Spotlight at Proflora 2023
AFE seized this opportunity to connect with industry members from across the world at Proflora and delivered two informative presentations that highlighted the latest research on Thrips and Botrytis management. Full Article Below Source AFE Spotlight at Proflora 2023:...
That Flower Feeling Hosts Webinar
Interested in learning more about That Flower Feeling campaign and ways to utilize these free marketing assets to elevate your floral business? Join the webinar Wednesday October 25th at 2pm Eastern to learn more. Full Article Below Source Wednesday, October 25 at 2pm...
‘Petal It Forward Day’ spreads joy throughout Tomahawk
Last week many florists around the country participated in the Petal it Forward campaign, gifting flowers as random acts of kindness. SAF’s goodwill initiative is where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and...
Second Career as a Florist Just Paid Off for Serbio of Piropo Flowers
By Nita Robertson AIFD, CFD The theme of Fleurs de Villes’ Hudson Yards Show in New York City was “Voyage” and what a voyage it has been for "Best in Show" winning florist, Serbio Uzcategui. The owner of a thriving eyeglass store in Venezuela, he fled the South...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts,...
The Remarkable Influence of Flowers on Emotional Well-Being
Flowers have the remarkable ability to infuse our lives with joy and positivity. Their impact on our overall health and happiness is profound. Full Article Below Source The Floral Connection: The Remarkable Influence of Flowers on Emotional Well-Being Garden Media...
