“Where flowers bloom,
so does hope.”
RECENT POSTS
Inside Chic Fleuriste
@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.
Are 3-D Vases the Future?
At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!
Jewel Tones
Autumn is full of jewel tones and layers of texture from berries, dried seed-heads and autumn foliage. Get inspired by this beautiful David Austin Roses styled shoot.
Worried Workers
Your success in the floral industry depends on your ability to light fires under anyone who seems to have exhausted his or her inner resources. How?
Tying the Knot in Fall and Winter
Fall and winter wedding dates have gained in popularity in recent years and with good reason. Florists have embraced these seasons, creating unforgettable designs.
Celebrating Life’s Special Moments
Learn how Canadian Florists created a successful business by creating arrangements, “you would not see in a grocery store or anywhere else. They’re more stylish, they have more unusual flowers, they have more of a variety of flowers. And they’re put together in a very artsy way.”
Artistic Floral Design 2020
Artistic Floral Design 2020—a first-of-its-kind collaboration between the American Institute of Floral Designers (AIFD) and WildFlower Media— showcases the awe-inspiring floral design virtuosity of 24 gifted AIFD-accredited botanical artists from around the world.
Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.
On the Level with Neville
Don’t you just LOVE an autumn or winter wedding? Depending on where you live in the world, one can look forward to the autumn’s cooler nights and brightly colored leaves or the crisp romance of a snow-covered field with frosty sparkles everywhere.
Color My World
Systemic racism has become a topic of primary interest around the nation. As headlines blare news about racial disparities in the society at large, businesses everywhere are asking themselves two important questions: What inequities exist in our own organization, and how can we rectify them?
Let’s get social! Join our social communities.
Gladiolus: Flower of August Saved by Jackie Kennedy
Today, gladiolus with florets as small as ¾ inch are available. Some of these with flowerheads of 18 inches or less can be arranged in a bud vase, a far different way to enjoy the wide variety of shapes and colors that are available in gladiolus today. Full Article...
Proflora is Back!
Don't miss out on the opportunity to be part of the extraordinary Proflora 2023 event, taking place October 4th-6th in Bogota, Colombia. This biennial event has been instrumental in bringing together the finest flower growers, breeders, suppliers, and service...
Harmony Harvest Farm Hosts Field to Vase Dinner
Certified American Grown, the leading advocate for the American flower and foliage farming industry, announced a new Field to Vase Dinner hosted at Harmony Harvest Farm on August 12, 2023. Full Article Below Source Flowerpowerdaily Harmony Harvest Farm Hosts Field to...
Jacob McCall AIFD Elected as President of the Florida State Florists Association International
With a profound passion for floral artistry and a wealth of industry experience, Jacob McCall is poised to lead the association into a new era of growth and innovation. Source: Press Release Jacob McCall AIFD Elected as President of the Florida State Florists...
Rosaprima Adds Three New Rose Varieties to its Collection
Let us introduce you to Country Blues, Sweet Memory and Green Romance, the latest rose varieties by Rosaprima. Source: Rosaprima Press Release Introducing the Flavors of Summer with Three Captivating Roses: Country Blues, Sweet Memory, and Green...
Lily League Presents Top Lily Varieties
Both online votes and those from the visitors of the Dutch Lily Days reveal which Lily varieties offer the greatest potential for the future. This has culminated with a top 3 and a refreshing update of the Lily League® top 50. The double-flowered Diantha is the new...
Discovering the Art of Luxury Flower Branding with Dina Almalik, the Marketing Manager of Flowers.ae
Bazaar Arabia spoke with the dynamic marketing manager of Flowers.ae. Interesting article below. Full Article Below Source Blooming Brilliance: Discovering the Art of Luxury Flower Branding with Dina Almalik, the Marketing Manager of Flowers.ae BY Priyanka Rajput...
AFE announces Upcoming Friends of Floral Reception at SAF
The American Floral Endowment (AFE) announces their upcoming Friends of Floral Reception in Phoenix, Arizona on Thursday, September 7th, from 6:00 – 7:30 pm, in conjunction with the SAF 2023 Annual Convention. Full Press Release Below FOR IMMEDIATE...
Modern Design Techniques from AIFD 2023 Symposium
A wonderful recap of design techniques seen in Chicago earlier this month at AIFD Symposium. Full Article Below Source Flowerpowerdaily 5 Modern Design Techniques from AIFD 2023 Symposium By Jill Brooke Superstars of the floral world gathered in Chicago this month for...
