Advertisement
florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

FTD

Our Free Newsletter

smithers-oasis
Alexander Farms 2024

Search Our Categories

proflora
from the magazine
Love is Not Canceled

Love is Not Canceled

Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would

Operation Rescue Floral History

Operation Rescue Floral History

This spring, Florists’ Review sold its building in Topeka, Kan., leaving an extensive library of more than 120 years of history without a home. Since 1897, Florists’ Review magazine has chronicled

Starting a flower farm

Starting a flower farm

What happens when an architect and a former Walt Disney imagineer start farming? If they’re Andrea and Lou Gagnon, they can’t help but make art—even in the fields.When the couple returned to the family farm to raise their children and establish a new...

Well  Isn’t That Special

Well Isn’t That Special

I hear talk about things “never being the same again” and how we have to get used to the “new normal,” and I had to think about what “normal” has become for us in a very short time.

Plant Horoscope

Plant Horoscope

Houseplants are wonderful things. They can bring life to your living space and improve your physical and mental health. In fact, the research speaks for itself.

contests

Let’s get social! Join our social communities.

videos
floral news
Charmelia campaign launched

Charmelia campaign launched

Charmelia is a product from this Dutch breeder and is grown by Together2Grow in The Netherlands and Jardines de los Andes in the USA. Alongside the versatility of the colorful Charmelia collection, these varieties also have an exceptionally long vase life of up to 21...

My Magical Trip to Alexandra Farms

My Magical Trip to Alexandra Farms

by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with...

Lilies: A Historical Favorite

Lilies: A Historical Favorite

Given the long relationship between lilies and humans, it’s no surprise that lily flowers feature heavily in literature, myth, legends and religious celebrations. Full Article Below Source LILIES A HISTORICAL FAVORITE! JUNE 20, 2023 RIO ROSES CARE &...

The Home of RP Moab

The Home of RP Moab

Rosaprima is thrilled to announce the launch of a new campaign, "The Home of RP Moab," showcasing the extraordinary beauty of RP Moab, a worldwide exclusive Rosaprima rose. Full Rosaprima Press Release Below The Home of RP Moab: The Epitome of Luxury and Unmatched...

Flower Books Blooming

Flower Books Blooming

Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...

American Rose Society Announces National Honors

American Rose Society Announces National Honors

The American Rose Society announces two national honors bestowed at its recent National Convention in Shreveport, La. Full Press Release Below AMERICAN ROSE SOCIETY ANNOUNCES NATIONAL HONORS SHREVEPORT, LA – The American Rose Society announces two national honors...

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.