
“Where flowers bloom,
so does hope.”

Friendly Flower Fight
Debra Prinzing, PFCI Photography courtesy of Netflix and Kristen Griffith-VanderYacht
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
Operation Rescue Floral History
This spring, Florists’ Review sold its building in Topeka, Kan., leaving an extensive library of more than 120 years of history without a home. Since 1897, Florists’ Review magazine has chronicled
Rodrigo “Varito” Vasquez, AIFD, CFD, FSMD
Every floral designer’s hope is to create a signature style, something that is unique to him or her. When we see wire masterfully crafted into a piece of art, one person immediately comes to mind
Starting a flower farm
What happens when an architect and a former Walt Disney imagineer start farming? If they’re Andrea and Lou Gagnon, they can’t help but make art—even in the fields.When the couple returned to the family farm to raise their children and establish a new...
Well Isn’t That Special
I hear talk about things “never being the same again” and how we have to get used to the “new normal,” and I had to think about what “normal” has become for us in a very short time.
Plant Horoscope
Houseplants are wonderful things. They can bring life to your living space and improve your physical and mental health. In fact, the research speaks for itself.
So what business are you really in
A few years ago, while walking through a shopping mall in Calgary, Alberta, I came across a beautiful flower shop. Displayed outside the doorway, in the mall aisle, were mixed bunches of fresh flowers,
The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
Ethylene Damage in Flowers and Plants
When it comes to common ailments and injuries affecting cut flowers and plants, an ounce of prevention is worth a pound of cure. These unfortunate flower conditions directly impact

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Charmelia campaign launched
Charmelia is a product from this Dutch breeder and is grown by Together2Grow in The Netherlands and Jardines de los Andes in the USA. Alongside the versatility of the colorful Charmelia collection, these varieties also have an exceptionally long vase life of up to 21...
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with...
Fleurs De Villes Arrives in San Fransisco with its ‘Pride’ Show
From June 16 - July 4, experience Fleurs de Villes PRIDE at The San Francisco Mint - a remarkable floral celebration of LGBTQIA+ cultural icons, in partnership with San Francisco Pride. Full Press Release Below GLOBAL SENSATION FLEURS DE VILLES ARRIVES IN SAN...
Flower Consumers Will Pay More for Sustainable Practices
The results from a new consumer research study discovered that consumers are willing to pay a premium for sustainable practices. Full Article Below Source Flowerpowerdaily Flower Consumers Will Pay More for Sustainable Practices By Jill Brooke Flower design by T.J....
Lilies: A Historical Favorite
Given the long relationship between lilies and humans, it’s no surprise that lily flowers feature heavily in literature, myth, legends and religious celebrations. Full Article Below Source LILIES A HISTORICAL FAVORITE! JUNE 20, 2023 RIO ROSES CARE &...
The Home of RP Moab
Rosaprima is thrilled to announce the launch of a new campaign, "The Home of RP Moab," showcasing the extraordinary beauty of RP Moab, a worldwide exclusive Rosaprima rose. Full Rosaprima Press Release Below The Home of RP Moab: The Epitome of Luxury and Unmatched...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
SAF’s 1-Day Profit Blast in Boston July 23rd
Industry professionals will be able to network and learn next month at The Society of American Florists’ 1-Day Profit Blast in Boston. The July 23 event, sponsored by Flower Shop Network and Jacobson Floral, will feature three educational...
American Rose Society Announces National Honors
The American Rose Society announces two national honors bestowed at its recent National Convention in Shreveport, La. Full Press Release Below AMERICAN ROSE SOCIETY ANNOUNCES NATIONAL HONORS SHREVEPORT, LA – The American Rose Society announces two national honors...