“Where flowers bloom,
so does hope.”
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Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
Question Of The Month – October
"If you provide floral services for corporate clients, how did you break into that segment? What advice do you have for reaching this client base and serving corporate clients?" I do it the old-fashioned way: I walk in the door and introduce myself; I bring a small...
Parties and Events
Ideas and inspiration for corporate events and party celebrations of all sizes and budgets. …
From the Publisher
This is the fourth year of my short career so far in the floral world, and I’m finding that the best reward is building wonderful new friendships – with my team, our advertisers and, of course, many of our wonderful readers. Each of you, in your own ways, have taken me under your wing and taught me your corner of this industry, and I am forever grateful. […]
Renew, Reuse and Repurpose
One designer’s vintage and retro collections underscore her sustainable brand in the wedding marketplaceAmy Beausir owns Molly & Myrtle, an Indianapolis, Ind.-based urban flower farm and design studio filled with curated wedding supplies to help couples go...
Plumed And Preserved
Dried and preserved botanicals are making a comeback. Welcome back, pampas grass!
Preventing Common Flower Problems
"Preemptive measures are vital to keeping flowers and sales healthy." Working in the floral industry, you need a full complement of flowers in the best condition possible; flowers with diseases can ruin your business quickly. Here are some of the top flower maladies...
Why EVERY Florist Should Do Weddings
There is no doubt that a happy couple will always come back to you for all of life’s flower needs for the foreseeable future. This is valuable ongoing repeat recurring business, at 100 percent of the sale – much better than discounted incoming wire-service orders. Not to mention, the cost of customer acquisition is less because those clients are already your customers. […]
Showcasing Mums and More at the Chinese Garden in Portland
"The Ninth Moon Floral Design Showcase brought out the best of the Pacific Northwest again this year." Like salmon swimming upstream – navigating dangerous waters, getting pushed back and leaping forward – life can be challenging. And when those salmon...
State Of The Industry
"Our annual analysis of the floral industry: the year in review and what lies ahead " I hereby declare 2018 to be the "year of the duck"!Why, you might ask?On the surface, a duck appears to be calm, composed, serene and unruffled. Below the surface, however, a duck is...
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The City of Burnaby loves to Celebrate the seasons with Botanical Artistry
Get inspired by the magical holiday 'Winter Lights' outdoor installation in Burnaby, Canada. A fabulous group of floral designers has been working hard to bring holiday floral magic to Burnaby. A team of floral creatives created large scale eco structures that will be...
Prepare Your Brick and Mortar Business For Christmas Sales
The busy holiday season has begun as we prepare for the December rush. Rio Roses shares some marketing ideas to help you bring more of that Christmas business into your store. Online shopping is here to stay and only getting bigger. However, Christmas isn’t just about...
Global Cut Flowers Market to Hit Sales of $47.9 Billion by 2030
The global cut flowers market generated revenue of $ 28,891.5 million in 2021 and is estimated to reach a valuation of $ 47,965.5 million by 2030 at a CAGR of 5.8% during the forecast period. As the demand for cut flowers market continues to grow, so does the need for...
Ball Introduces Polar Bear And Alba Gypsophila Varieties
Recently BallSB proudly announced two new Gypsophila varieties: Polar Bear and Alba. These “tiny giants” grow in sprays so abundant that they can fill any space. Their soft white buttons will make you feel like you’re floating through the clouds. Learn more about the...
Rose Growers Battle Wet Weather in South America
For the last three months, the weather phenomenon La Niña has been causing constant rains in Colombia. As a result, flower crops are affected, as botrytis thrives in these weather conditions. Growers are doing their utmost best to prevent this fungus from spreading....
Thanksgiving Florals
The holiday season has begun as florists are working hard this week to create fabulous flowers for the upcoming Thanksgiving Holiday. Here is some inspiration for all of you hard-working florists. Wishing you all a holiday filled with family, food, and flowers. Full...
Mayesh Announces American Grown Chrysanthemum Partnership
Mayesh announced a partnership with King's Mums to bring some of the best local Chrysanthemums to market. King's Mums is an American grower and propagator located in Oklahoma. Brian Kanotz, the owner, curates a wide selection of heirloom varieties of Chrysanthemums....
The Carnation Is The Perfect Holiday Bloom
Today’s Carnations are available in a stunning range of colors, from soft creams to dramatic purples and so many other shades in between. As you celebrate the holiday season, whether traditional red and white, romantic and muted, or vivid and bright, you can count on...
Rosaprima introduces Anemones
Exciting news: Rosaprima Introduces anemones to their flower collection. Introducing Mistral Panda & Mistral Bordeaux, two new stunning anemone varieties by Rosaprima. Source: Rosaprima Press Release Rosaprima is excited to announce the addition of Mistral Panda...
