“Where flowers bloom,
so does hope.”
RECENT POSTS
Renew, Reuse and Repurpose
One designer’s vintage and retro collections underscore her sustainable brand in the wedding marketplaceAmy Beausir owns Molly & Myrtle, an Indianapolis, Ind.-based urban flower farm and design studio filled with curated wedding supplies to help couples go...
Plumed And Preserved
Dried and preserved botanicals are making a comeback. Welcome back, pampas grass!
Preventing Common Flower Problems
"Preemptive measures are vital to keeping flowers and sales healthy." Working in the floral industry, you need a full complement of flowers in the best condition possible; flowers with diseases can ruin your business quickly. Here are some of the top flower maladies...
Why EVERY Florist Should Do Weddings
There is no doubt that a happy couple will always come back to you for all of life’s flower needs for the foreseeable future. This is valuable ongoing repeat recurring business, at 100 percent of the sale – much better than discounted incoming wire-service orders. Not to mention, the cost of customer acquisition is less because those clients are already your customers. […]
Showcasing Mums and More at the Chinese Garden in Portland
"The Ninth Moon Floral Design Showcase brought out the best of the Pacific Northwest again this year." Like salmon swimming upstream – navigating dangerous waters, getting pushed back and leaping forward – life can be challenging. And when those salmon...
State Of The Industry
"Our annual analysis of the floral industry: the year in review and what lies ahead " I hereby declare 2018 to be the "year of the duck"!Why, you might ask?On the surface, a duck appears to be calm, composed, serene and unruffled. Below the surface, however, a duck is...
Instagrammer Of The Month
When Florence Kennedy started using Instagram a little more than six years ago, she did so for one simple reason: “Mainly to spam friends with photos of my dog,” she says.
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories. " MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides...
Touchpad Technology
"New iPad positions itself as a top tool for wedding and event planners." Product Efficiency After working in technology for years, people may be skeptical of the hype when new (or improved) products come out. Because Apple is also the master of “hype,” that makes...
Creativity
Thanks to the crash of the high-tech industry a few decades ago, Dalia Bortolotti, EMC, freelance floral designer and educator from Carp, Ont., Canada, shifted her professional path from the telecommunication industry to floral design. She reinvented herself within...
Let’s get social! Join our social communities.
Panama City’s first mobile flower trailer blooms with build-your-own bouquet bar
What started as a foldable table and a bunch of flowers at weekly farmers' markets has blossomed into Bay County's first mobile flower trailer. The flower options offer a mix of unique and specially selected and are frequently rotated to give a wider variety. Lauren...
Atlanta Market Winter 2023
Source: IMC Press Release ATLANTA – November 3, 2022 – The nation’s most comprehensive gift marketplace – Atlanta Market – continues its growth acceleration into 2023 with some 23 showroom updates refreshing its 700+ showrooms for the January 10-16 Market at...
AFE Launches New Career Center Campaign
The American Floral Endowment (AFE) is launching a new campaign promoting the AFE Career Center and is encouraging all job-seekers interested in a career in the floral or horticulture industry to upload their resume. The AFE Career...
Ryan Black and Jet Fresh Flowers win SAF 2022 Marketer of the Year Award
Each year the Society of American Florists honors a Marketer of the Year, uncovering the most unique, innovative, and successful marketing efforts that have shaped the flower industry. This year, the title for SAF 2022 Marketer of the Year went to Marketing and Media...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
IFTF 2022 Will Be One of the Best Fairs in Decades
IFTF 2022 is set to take place at the Greater Amsterdam Expo (formerly known as Haarlemmermeer Expo) between 9 and 11 November. With over 275 exhibitors, thousands of pre-registered international visitors will be in awe of the effort made to build the most beautiful...
Floral Marketer of the Year Announced at IFPA
International Fresh Produce Association (IFPA) announced the winner of the Floral Marketer of the Year award at the Floral Reception at this year’s Global Produce & Floral Show. This year’s winner is Sun Valley Floral Farms President and CEO, Lane...
Battle of the Blooms: Interflora World Cup coming to UK
The world’s biggest and most prestigious floral design competition, the Interflora World Cup, is coming to the UK for the first time in 2023. The event will take place at Manchester Central from 7th - 9th September 2023. World class florists from 25 countries will...
burton + BURTON® announces second school completion through Weaving Hope charity
burton + BURTON is pleased to announce the completion of the second school in Rwanda funded by Weaving Hope. The idea behind Weaving Hope is simple: fund new schools for Rwandan children with sales of beautiful handcrafted baskets made by local artisans in the...
