“Where flowers bloom,
so does hope.”
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The Business Of Corporate Events
Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]
The Importance Of Branding
Successful branding and marketing reinforces business perception and can help increase sales. Learn how […]
Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Adding Corporate Events To Your Income Stream
Increased marketing efforts and expanded services can help increase corporate sales. Learn how […]
GATHER. DESIGN. GROW.
Progressive and sustainably minded floral pros meet for the Slow Flowers Summit. Read more […]
The 21St-century Florist – Hyper Delivery
Flowers delivered as fast as possible with as little wasted product as possible. Learn more about Hyper Delivery […]
Brooklyn Blooms Local
A farming foundation inspires Molly Culver’s commitment to seasonal and sustainable design. Read more […]
CREATIVITY
If you ever have had the opportunity to meet Susanne Law, AIFD, EMC, head designer of La Belle Fleur Floral Boutique in Surrey, British Columbia, Canada, you are immediately struck by her exuberant nature and passion to create. At any moment and in any place, be it...
Small Is B I G
"The “mini/tiny/diminutive” trend is raging and has spread to the floral industry – first with plants and now with cut flower bouquets and arrangements." All trends start small. People throughout history have had an affinity for miniature objects. From ancient...
Colombian Flower Growers Court New York
"With the goal of educating U.S. florists and consumers about the top-quality floral products grown by Colombia’s flower farmers, Asocolflores traveled to the Big Apple in July to shoot a video showcasing the best of Colombian flowers.” The Association of Colombian...
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Designer Gary Schott is Remembered
In Memory of Gary Edward Schott - AIFD, CFD LIFE MEMBER & LAUREATE, AAF, PFCI, ABD After studying horticulture and art at the University of Missouri - Columbia, St. Louis native, Gary Schott, began his floral career in Webster Groves, Missouri and continued on to...
Flower Auction Royal FloraHolland Explained
Royal FloraHolland gives you a little background information on how your flowers get to your home and how the flower auctions work. Learn more about this exciting process. Full Article Below Source Flower Auction Royal FloraHolland Explained Royal FloraHolland gives...
Western greens exports under pressure
Western Greens as a floral product dates back to the 1920s, and over the years, the demand for this product has increased significantly. "Europe is the largest market for Western Greens from the Pacific Northwest, with Salal representing 80% of the exported units",...
All About Carnations – January’s Flower
The carnation, the flower for January, is technically called “dianthus, " a combination of Greek words meaning “divine flower.” Learn more about the history of these beautiful blooms. Full Article below Source Flowerpowerdaily All About Carnations – January’s Flower...
Amazing Floral Artistry showcased at Rose Parade
Florist Poppy Parsons AIFD, CFD, CAFA, EMC, once again worked as a volunteer on the Donate Life float at the Rose Parade in Pasadena, California over the New Year. Donate Life claimed the Sweepstakes Award. This year’s theme was Year of the Dragon,...
FloraLife Offers New Floral Care Products for Flower Enthusiasts
FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from propagation to presentation is offering its new line of FloraLife® flower care products for consumers. the new line consists of...
The Innovation Behind The Sun Valley Group’s Patented Winter Spirit ILEX
Some plants are easier to breed than others. However, it takes a long time to breed ilex verticillata — commonly called winterberry. In 2006, Lane DeVries started working with some Ilex test plants, which he had planted on a plot of land in a beautiful location — on...
Gypsy Rose: It is a rose but looks like a filler
“It is a real breakthrough, a novelty in the world of cut roses and a new product line for the market,” says Bruno Etavard of Meilland when talking about their new variety Gypsy® Rose. It was introduced in 2021 and first planted by Kenyan farm Penta Flowers and...
Dark Pink Magenta Trending as Color for 2023
Magenta has been anointed the Pantone 2023 color of the year. Technically the color is Pantone 18-1750 Viva Magenta. Expect the color magenta to seep into every part of your world – in outdoor plants, event design, decor, and of course floral arrangements...
