“Where flowers bloom,
so does hope.”
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State Of The Industry
"Our annual analysis of the floral industry: the year in review and what lies ahead " I hereby declare 2018 to be the "year of the duck"!Why, you might ask?On the surface, a duck appears to be calm, composed, serene and unruffled. Below the surface, however, a duck is...
Instagrammer Of The Month
When Florence Kennedy started using Instagram a little more than six years ago, she did so for one simple reason: “Mainly to spam friends with photos of my dog,” she says.
Trending Now
"Moth orchids fused with gold textural leaves forms stylish wearable accessories. " MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides...
Touchpad Technology
"New iPad positions itself as a top tool for wedding and event planners." Product Efficiency After working in technology for years, people may be skeptical of the hype when new (or improved) products come out. Because Apple is also the master of “hype,” that makes...
Creativity
Thanks to the crash of the high-tech industry a few decades ago, Dalia Bortolotti, EMC, freelance floral designer and educator from Carp, Ont., Canada, shifted her professional path from the telecommunication industry to floral design. She reinvented herself within...
2019 Jim Johnson Cup
"This third-annual competition showcased the talents of 17 floral artists from Texas and four other states." Jim Johnson Cup 2019 judges (from left): Donna Senter, AIFD; Alan Masters, AIFD; and Ted Bruehl, AIFD. Jim Johnson, AIFD, AAF, TMF (second from right) poses...
Not Just An Ordinary Kind Of Day!
"The Texas State Florists’ Association crowned the 2019 “Texas Designer of the Year” in a spectacular manner at the Texas State Capital." It may have seemed like any ordinary day at the Texas State Capitol, but for five of Texas State Florists’ Association (TSFA)’s...
Solabee Flowers & Botanicals
Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.
The Business of (Profitable) Weddings
The business of weddings constantly changes and evolves as new generations of bridal customers emerge, so we asked seven wedding floral specialists from across the U.S. to share how they attract new bridal clients to their businesses, close sales and work with couples...
Calendar of Events – August September
Tennessee State Florists Assn. 2019 Flower Forum (2-4) MinneapolisMART Gift, Home & Accessory Show Minnetonka, Minn. (2-6), American Grown Field to Vase Dinner; Homer, Alaska Biloxi Mississippi Wholesale Gift Show (3-5)
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Truckload market loosens again as tender rejections touch new low
By now, most industry observers and analysts agree that the U.S. truckload market has slowed significantly, part of a broader goods normalization and hangover in our COVID recovery. Trucking carriers have reacted to the slowing business environment by deploying their...
Increase Your Online Floral Sales For Christmas 2022
Rio Roses shared digital marketing ideas for your online floral business. One tip for bringing more customers to your website is to turn up the holiday cheer by making holiday themed landing pages. The faster you get your digital marketing going, the sooner you’ll...
Marketing Trends for 2023 You Should Consider
As you plan your 2023 marketing strategies, consider focusing on email marketing, video content, and virtual experiences. These methods are becoming more impactful. Learn more about how telling your story can further impact your marketing and overall business goals in...
Interflora World Cup Tickets Are Now On Sale
Tickets are now on sale for the world’s biggest and most prestigious floral design competition - the Interflora World Cup - which is coming to the UK for the very first time in 2023. Not only will the event be a display of skill and spectacular artistic design, but...
New, Improved FloraLife ForEver Green Solution
FloraLife® ForEver Green solution and spray safely aids in holding moisture in, resulting in less needle drop. The new formulation reduces dehydration, browning and wilting, providing optimal longevity. It also maintains the color vibrancy of evergreens....
Got You Talking! Most Talked About Florists of 2022
The top 10 most-talked-about florists of 2022 in FR’s floral community. By Tonneli Grüetter No. 10 Yassi Taheri Yassi Taheri Floral Design Tehran, Iran yassitaheri.com @yassifloraldesign There is an undeniable joy every florist feels in seeing familiar materials used...
The Global Holiday Spirit – Cultural Holiday Calendar
Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph As a florist, you always the challenge of coming up with inventive ways to increase your revenues. There are larger displays, a more varied offering...
Laura Dowling’s Tips to Make Spectacular Holiday Wreaths
Laura Dowling is an award-winning florist and designer known for her signature French garden-style flowers, spectacular wreaths and innovative floral decor. Dowling shares some tips and inspiration for creating gorgeous creative wreaths. Full Article Below Source...
A Creative Connection with Flowers and Nature
Talented Ohio based florist Andrew Thomas takes a creative approach to the connection of nature and flowers. Thomas creates emotion with flowers in natural settings. He literally does a deep dive into this topic. Learn more about this amazing florist and be inspired...
