“Where flowers bloom,
so does hope.”
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From The Publisher
One life is all we have, and we live it as we believe in living it. But to sacrifice what you are and to live without belief, that is a fate more terrible than dying.
Floral Festivities
Thanks to receiving a coveted press credential badge, I spent three days at the Royal Horticultural Society (RHS) Chelsea Flower Show (May 21-25). The legendary event is considered the official kick-off to gardening season in Great Britain, and it was a thrill to be part of the floral festivities.
The Mayesh Ecuadorian Experience
Quito workshop leaves attendees with renewed passion for the floral industry. When you work with flowers, events and people, you quickly get a sense for when you’re experiencing something that is extra special.
Bouquets To Art
Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. It’s 10 a.m. on Monday, June 3, and 115 floral designers, plus assistants, are racing the clock
Best Floral Care Requires Keeping Cool
Importance of temperature and cold chain remain key to floral care and handling. In today’s floral industry, the majority of cut flowers in the U.S. are imported from other countries, reinforcing the importance of adhering to proper care and handling procedures to ensure each stem arrives in peak condition.
The Sympathy Business
Attention to detail and proactive marketing can increase sympathy bouquet business. Most florists I know enjoy designing sympathy arrangements. As a flower shop owner, funeral work can be an important part of your income stream, but as a designer, sympathy arrangements are oftentimes an opportunity to make a larger, fuller design and flex your creative muscles.
Robots Arranging Flowers
Automation is quickly coming to the mass-market floral industry, providing both opportunities and challenges for traditional flower retailers.
Every day, companies around the world, in practically every industry, are automating specific tasks in their production processes to save on labor costs or address labor shortages
Instagrammer Of The Month – Art By Bianca
When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.
The Rise of Yellow
Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.
Slow Flowers Journal
Welcome to the 25th edition of the Slow Flowers Journal inside the pages of Florists’ Review. Two years ago, Travis Rigby, publisher of Florists’ Review, invited me to create a new section to reflect a larger cultural shift that was taking place in the consumer marketplace, including in floral design.
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burton + BURTON® announces second school completion through Weaving Hope charity
burton + BURTON is pleased to announce the completion of the second school in Rwanda funded by Weaving Hope. The idea behind Weaving Hope is simple: fund new schools for Rwandan children with sales of beautiful handcrafted baskets made by local artisans in the...
Four New Looks in Holiday Décor for 2022
By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...
Global Produce and Flower Show
By Nita Robertson AIFD, CFD The global produce and floral show occurred on October 27-29, 2022, at the Orange Cunty Convention center in Orlando, FL. The show brings together produce and floral industry leaders, retail buyers, food safety experts, and...
Albin Hagstrom & Son Officially Begins 2022 Christmas Production
Albin Hagstrom & Son, Inc. is excited to announce that Christmas product production for their 2022 holiday season has officially started. Known for its beauty and longevity, each year, hundreds of handcrafted wreaths and other pieces of decor, thousands of feet of...
Day of the Dead
The celebration of Dia de Los Muertos, the Day of the Dead, is upon us. Over 3,000 years ago, the Aztecs loved the marigold and celebrated the tradition of putting flowers on the graves of loved ones to reconnect to them with a reunion that includes flowers, food,...
Relieve The Stress of the Holidays with Long-Lasting Lilies
U.S. lily growers, and their European bulb suppliers, want to encourage consumers to bring beautiful lily flowers to their homes to help relieve stress this holiday season the natural way by providing calming feelings of comfort. The Garden Media Group announces that...
Ready for IFTF 2022? November 9-11, Vijfhuizen, NL
The International Floriculture Trade Fair (IFTF) is one of the leading floriculture fairs, with exhibitors and visitors from all over the world. IFTF 2022 is getting ready to receive thousands of international trade visitors. With over 275 participating...
Marketing Tips for a Successful Thanksgiving
With some smart marketing, you can take advantage of increased revenue for thanksgiving week and the entire month of November. Here are some ideas you can use to generate more Thanksgiving sales and many new customers. Full Article Below Source 7 MARKETING TIPS FOR A...
Lavender Now Linked to Romance
In explaining the track, Lavender haze, from her just released “Midnight’s” studio album, Taylor Swift shared on Instagram how she heard the phrase on the TV show, “Mad Men” and was intrigued. “I looked it up because I thought it sounded cool,” said Swift. “And it...
