“Where flowers bloom,
so does hope.”
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Best Floral Care Requires Keeping Cool
Importance of temperature and cold chain remain key to floral care and handling. In today’s floral industry, the majority of cut flowers in the U.S. are imported from other countries, reinforcing the importance of adhering to proper care and handling procedures to ensure each stem arrives in peak condition.
The Sympathy Business
Attention to detail and proactive marketing can increase sympathy bouquet business. Most florists I know enjoy designing sympathy arrangements. As a flower shop owner, funeral work can be an important part of your income stream, but as a designer, sympathy arrangements are oftentimes an opportunity to make a larger, fuller design and flex your creative muscles.
Robots Arranging Flowers
Automation is quickly coming to the mass-market floral industry, providing both opportunities and challenges for traditional flower retailers.
Every day, companies around the world, in practically every industry, are automating specific tasks in their production processes to save on labor costs or address labor shortages
Instagrammer Of The Month – Art By Bianca
When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.
The Rise of Yellow
Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.
Slow Flowers Journal
Welcome to the 25th edition of the Slow Flowers Journal inside the pages of Florists’ Review. Two years ago, Travis Rigby, publisher of Florists’ Review, invited me to create a new section to reflect a larger cultural shift that was taking place in the consumer marketplace, including in floral design.
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
Creativity
Jonas De Vestel’s unique approach to the industry has caught the attention of the international floral community.
Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
How to Turn Your Love of Flowers into a Floral Design
Sympathy work is an amazing opportunity for florists to connect with customers on a very human .
Let’s get social! Join our social communities.
The Philadelphia Flower Show Is Coming Back in 2023
The Philadelphia Flower Show is taking place from March 4-12,2023. The renowned Philadelphia Flower Show is coming back in 2023 stronger than ever, ready to show you the best of the best floral designs and what the flower world is really made of. Its return to the...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
Iconic Red London Phone Booths Inspire Floral Artists
The iconic red London phone booths are inspiring floral artists around the world. Phone booths have become an inspiring prop for various floral artists to create memorable installations. Just this week, superstar Lewis Miller filled one to the brim with fall-themed...
Chrysal Presents New innovations at IFTF and Trade Fair
At this year's fairs, Chrysal will be placing the spotlight on two new sustainable innovations. Firstly, Chrysal Sea Freight Service was nominated for a Greenovation award. A post-harvest service concept that keeps flowers fresh and controls Botrytis during sea...
How Sustainable Practices Helps Popularize Westerlay Orchids
Learn more about Westerlay Orchids located in Carpenteria, California. It is a great family business with a true American success story! They also demonstrate sustainable practices that are making a positive Impact. "We are highly focused on sustainability and...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Ecuador’s Flower Industry Keeps Blooming
Expo Flor Ecuador 2022 occurred on October 5th-7th in Quinto, Ecuador. Over one hundred and twenty exhibitors presented their products and services. In total, around 2000 people from 42 countries are expected to visit the expo. Flowers are the fourth most exported...
Get Ready For a Jaw dropping “Ahh” Moment at the Next Field to Vase Dinner
Aside from capturing the beauty of Día de los Muertos, Andy and Erin look forward to showcasing the beauty of Arnosky Family Farm and all that the Texas Hill Country has to offer in the table’s design. Andy and Erin are part of the design team at HEB Bloom, a full...
