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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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From the Publisher – Travis

From the Publisher – Travis

You’ve got to be one that, wherever you are, like a flower, you’ve got to blossom where you’re planted. You cannot eliminate darkness. You cannot banish it by cursing darkness. The only way to get rid of darkness is light, and to be the light yourself.

On the Theme

On the Theme

As florists, you do so much for your communities every day. You help people celebrate holidays and family, you bring couples together in matrimony, you help the grieving mourn their losses and, sometimes, you even help “bad boys” get out of the doghouse! That’s why this issue of Florists’ Review is dedicated to you, your hard work and your creativity.

Hot Summer Gift Shows

Hot Summer Gift Shows

Visit one or more of these top five gift markets to finalize your Christmas buying, network with other retailers and attend free education seminars.

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Four New Looks in Holiday Décor for 2022

Four New Looks in Holiday Décor for 2022

By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...

Global Produce and Flower Show

Global Produce and Flower Show

By Nita Robertson AIFD, CFD The global produce and floral show occurred on October 27-29, 2022, at the Orange Cunty Convention center in Orlando, FL. The show brings together produce and floral industry leaders, retail buyers, food safety experts, and...

Day of the Dead

Day of the Dead

The celebration of Dia de Los Muertos, the Day of the Dead, is upon us. Over 3,000 years ago, the Aztecs loved the marigold and celebrated the tradition of putting flowers on the graves of loved ones to reconnect to them with a reunion that includes flowers, food,...

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