Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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25th Annual “Picture Perfect Weddings Contest”

by FR Team | February 5, 2024 | Main Theme Story | 0 Comments

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

by FR Team | January 16, 2024 | Main Theme Story | 0 Comments

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

by FR Team | December 11, 2023 | Main Theme Story | 0 Comments

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...

Houseplants for Profit

by FR Team | November 10, 2023 | Main Theme Story | 0 Comments

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

“Best in Blooms” Winner and Finalists

by FR Team | November 6, 2023 | Main Theme Story | 0 Comments

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

the Latest from our pages

Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream...

Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your...

Florist Spotlight: Yamile Bulos

Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state...

Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By...

The Value of Floral Accreditation and Certification

A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for...

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