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Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
![Gateway to the Americas International Floral Competition](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/gateway-design-room_1536x864.jpg?resize=1080%2C675&ssl=1)
Gateway to the Americas International Floral Competition
By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers &...
![Florabundance Celebrates 30 Years](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/photo-may-13-12-18-59-pm-copy-scaled.jpeg?resize=1080%2C675&ssl=1)
Florabundance Celebrates 30 Years
Florabundance, a leading wholesale flower distributor, proudly announces its...
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We Value Your Feedback!
Please take this survey to help improve technology for florists and planners...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown”...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show,...
Feature Articles
![Celebrating, Promoting and Selling American-grown Flowers and Foliage](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/06/field-flowers-with-sun-setting-them.jpg?resize=700%2C394&ssl=1)
Celebrating, Promoting and Selling American-grown Flowers and Foliage
By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...
![Pets and Petals](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/06/DOG-FLOWERS_1.jpg?resize=700%2C581&ssl=1)
Pets and Petals
By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted specifically for animals. From elegant...
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International Floral Design Stars
Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...
Industry News
![Flower Math: Calculating Rose Petals](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/53183.jpg?resize=1000%2C675&ssl=1)
Flower Math: Calculating Rose Petals
David Dahlson from Mayesh Wholesale provides valuable insights on estimating the quantity of rose bunches required for adorning wedding aisle petals. Full...
![J Schwanke Receives Distinguished Service to Floral Industry Award](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/AIFD-Award-End-Slide.jpg?resize=1080%2C675&ssl=1)
J Schwanke Receives Distinguished Service to Floral Industry Award
The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television...
![Chrysanthemums for summer vibes](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/a.jpg?resize=1080%2C675&ssl=1)
Chrysanthemums for summer vibes
Chrysanthemum styling ideas tailored to the summer trends of 2024. Full...
![AIFD Symposium Emerge](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/IMG_1169-scaled.jpeg?resize=1080%2C675&ssl=1)
AIFD Symposium Emerge
The American Institute of Floral Designers (AIFD) successfully concluded...
![Dutch Lily Days 2024](https://i0.wp.com/floristsreview.com/wp-content/uploads/2023/08/lilies.jpg?resize=1000%2C675&ssl=1)
Dutch Lily Days 2024
From June 4 to 7, thirteen lily bulb exporters opened their doors to the...
Contests
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Enter FR’s Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
![Using Gift and Home Markets to Enrich Your Flower Business](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/05/1546_PWP_AMWinter23-copy.jpg?resize=1080%2C675&ssl=1)
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual accents can be...
Business and Marketing
![Using Gift and Home Markets to Enrich Your Flower Business](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/05/1546_PWP_AMWinter23-copy.jpg?resize=1080%2C675&ssl=1)
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things...
![Creating Great Working Relationships with Wholesale Florists](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/04/Untitled-1hh.jpg?resize=1080%2C574&ssl=1)
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective...
![Software for Wedding and Event Florists](https://i0.wp.com/floristsreview.com/wp-content/uploads/2021/10/flowers-and-computer.jpg?resize=700%2C386&ssl=1)
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically...
![AI and Your Flower Business](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/04/129770.jpg?resize=1000%2C667&ssl=1)
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the...
![Merchandising Ideas to Create Customer Experiences](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/03/Native-Poppy-South-Park-2023_2048x-scaled.jpg?resize=1080%2C675&ssl=1)
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter...
![Event Rentals](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/02/event-table-decor.jpg?resize=1080%2C675&ssl=1)
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad...
![Retail Forecast 2024](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/01/couple-standing-with-digital-tablet.jpg?resize=650%2C433&ssl=1)
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail...
![Pricing for Profit](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/01/taking-payment.jpg?resize=1080%2C675&ssl=1)
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s...