Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green...

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our...

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations....

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable...

10 Florists to Know in London

The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and...

Florists’ Review’s Wreath Design Contest

By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall...

Florists’ Review Acquires Flora Magazine

We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond....

The Flower Hour With Florists’ Review Podcast

By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review...

A New Era of Sympathy Flowers

By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or installations specifically commissioned to express condolences and offer comfort to those who have experienced a loss during...

Botanical Couture: Bridal

The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses in this arena. By Tonneli Grüetter From the fantastical to the practical, botanical couture is back. In the world of...

Industry News

Ken Kelleher’s Artistic Creations

Ken Kelleher is a visionary artist and creative director known for his...

A Journey into the Complex World of Christmas Greens

A Grower’s Perspective from Continental Floral Greens on the world of...

The Benefits and How-To of Composting and Recycling

Composting is one of the easiest ways to begin a sustainability program. A...

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Florist
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Industry
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Tutorials

Contests

Business &
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The Beauty of Dried and Preserved Flowers

A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...

Holiday Trends 2023

Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....

Flower Hats: Blooming in Popularity

Get on board with these statement-making high-society-approved fashion accessories. By Jill Brooke As a bon vivant who has traveled the globe, R. Couri Hay has seen his share of fashionable hats. The society columnist and publicist has had a front row seat...

2023 Wedding Dress Trends with Bouquet Styles to Match

By Nita Robertson, AIFD, CFD Contributor: Angela Desveaux, founder and editor-in-chief of WedLuxe Media The bridal bouquet is one of the most important accessories for a wedding. Having the right bouquet that complements the wedding dress is so important. A...

American Floral Trends Forecast 2023

It is with a sincere feeling of joy we share that “change” is in! Much like the dominant social themes we have seen play out within the media landscape, floral design is shifting in radical directions both toward and away from traditionalism. In the midst of...

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill...

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for...

Proflora 2023

Highlights from Colombia’s international cut flower trade show By...

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous...

Flora Magazine is dedicated to helping you thrive in the creative world of floral design

By Nita Robertson AIFD, CFD We are very excited about the newly...

Feature Articles

“Best in Blooms” Winner and Finalists

Fabulous Foliages (and More) for Fall

Florists’ Review’s Autumn Wedding Contest 2023

Florist Spotlight: The Bridgehampton Florist

Florist Spotlight:Leah McLean

Florist Spotlight: Susan McLeary

Florist Spotlight: Marie Danielle Vil-Young

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Industry News

Generating Leads on Instagram

Nov 26, 2023 | Floral Business News

Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your...

“United By Flowers” Theme of 2024 Philadelphia Flower Show

Nov 19, 2023 | Floral Event News

The Pennsylvania Horticultural Society unveiled the theme of the 2024 PHS Philadelphia Flower Show: United by Flowers. The 195th PHS Philadelphia Flower Show...

Flower Quotes: Inspirational, Motivating, and Funny

Throughout time, people have had a lot to say about flowers. Poets,...

UF is working to expand options for decorative holiday plants

University of Florida scientists want to add caladiums, known for their...

Winter Flowers Week at The Garden Museum in London

The Garden Museum in London is preparing to host the inaugural Winter Flowers...

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Tutorials

Harvest-season Centerpiece

Created for Thanksgiving Day celebrations, this table decoration honors holiday...

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Awesome Air Plants

Autumn Trios

Life’s a Peach

Pleasingly Purple Flower Pillars

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Contests

Managing Online Reviews of Your Business

Nov 20, 2023

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...

Enter Florists’ Reviews 2023 Valentine’s Day Contest

Oct 30, 2023

Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...