Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Floral Trends Forecast 2026: A Year of Fearless Design

Anthologized and written by Molly Lucille with Bianca Bina and Kat Castagnoli, AIFD As an industry, we are heading into a design year of fearlessness—of why nots, bold creative decisions and sweeping vistas of color. These principals are...

The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

Industry News

AFE Announces Annual Investment Report

The American Floral Endowment has released the 2024-2025 Annual...

NGB Announces 2026 Green Thumb Award Winners

DOWNERS GROVE, IL — National Garden Bureau (NGB) is proud to announce the...

CalFlowers Announces 85th Anniversary Fun ’N Sun 2026

San Marcos, CA — CalFlowers is pleased to announce details for its highly...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

What to Do with Broken Flowers

Tips to make the best of problematic product. By Jill Brooke ...

Art in Bloom Museum Events

By Jill Brooke Every spring, something magical happens inside...

Crowning Glory: Explore the Art of Headpieces

Floral design and text by Julia Prokhorova, AIFD, CFD,...

That Flower Feeling to Host Industry Webinar

"From Impulse to Habit — Driving Daily Floral Consumption with Just...

Fashion and Floral Design

Exploring the beauty of wearing blooms By Molly Lucille The...

Feature Articles

The Art (and Algorithm) of Valentine’s Day 2026

Guided by Nature

2025 Holiday Trends

Florist Spotlight: Ashkhen Minasyan, AY Flowers

Florist Spotlight: Alyssa Ice of Ginger Rose

Florist Spotlight: Yamile Bulos

Florist Spotlight: The Bridgehampton Florist

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Industry News

Smithers-Oasis Appoints Mickey Leech as President, North America Operations

Dec 21, 2025 | Industry News

Kent, OH – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1, 2025. Mickey...

IPM ESSEN Trade Fair Includes The Spirit of Aloha in 2026

Dec 14, 2025 | Industry News

Sacramento, CA – From 27–30 January 2026, IPM ESSEN, the world’s leading trade fair for horticulture – will bring together the global horticultural industry...

Holly Haveman on winning SAF’s Marketer of the Year

In a recent episode of The Bloom Show, host Sahid welcomed Holly Haveman, who...

That Flower Feeling’s “Just Add Flowers” National Campaign Launches

Carlsbad, California – That Flower Feeling has launched “Just Add Flowers,” a...

Maxine H. Burton Named to the 2025 Women of Influence List by Gifts & Decorative Accessories

Bogart, Georgia - burton + BURTON® is honored to announce that Maxine H....

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Tutorials

Tutorial: Wired for Love

Gear up for a modern take on Valentine’s Day design. Floral design and text by Kat...

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Tutorial: Angel Wings

Fungi Fusion Tutorial

Romantic Wedding Centerpiece Tutorial

Sunshine and Zest

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Contests

Retail Forecast 2026

Dec 29, 2025

By Phillip M. Perry Tapped out low- and middle-income shoppers, sluggish employment and lackluster housing turnover will challenge retailers in 2026. Helping to smooth things over will be robust buying by high-income consumers, lower interest rates and...

2025 Readers’ Choice Awards: Celebrating Your Favorites

Dec 14, 2025

Florists’ Review presents—for the third time—its annual recognition of your best loved flower industry stars of the year. Compiled by Molly Lucille As 2025 ends, we reflect on the remarkable year we’ve shared in our industry. It’s been defined by immense...