Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
Strategic Alliance to Boost Flower Bulb Sales
The Garden Media Group and Royal Anthos have solidified their ongoing...
WFFSA Names Kari Stringfellow as New Executive Vice President
The Wholesale Florist & Florist Supplier Association (WFFSA) is...
“Chelsea in Bloom” Will Have Food Theme for 2024
From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom...
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From Our Pages
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show,...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and...
Feature Articles
55 Top Event Florists of 2024
By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
Women on the Flower Farm
Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
Industry News
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a lot of florists, this article explains how to use it to help you elevate your...
New Tulip Variety “Baptized” in NYC
Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou, presented an exclusive New York tulip variety to the City of New York at Union...
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin...
Contests
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
Business and Marketing
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail...
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and...