Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
FloraLife has introduced the new and improved FloraLife® Hydrate Hydrangea
FloraLife introduces a new product to hydrate and condition post-harvest...
From You Flowers and FTD Announce Merger
From You Flowers, LLC, (“FYF”) one of the largest US floral ecommerce...
Rosaprima Shares Sustainability Report
Rosaprima's commitment to growing flowers is to do it environmentally,...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that...
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in...
Feature Articles
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Making the Most of Mother’s Day
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...
Industry News
Top Wedding Bouquet Trends for 2023
Wedding bouquet trends change yearly; 2023 is far more understated and minimalist. Full Article Below Source 6 TOP WEDDING BOUQUET TRENDS FOR 2023 MAY...
Rosaprima Launches Four New Rose Varieties
Rosaprima is thrilled to announce the launch of four new rose varieties this month—two spring color roses Cooldown and Miss Piggy and two neutral tone roses...
de Young Museum Bouquet To Art Event
The popular “Bouquet to Art” event at the de Young Museum will be...
ASCFG Announces 2023 Cut Flowers of the Year
The Association of Specialty Cut Flower Growers, Inc. (ASCFG) has selected...
30% more flower shipments at PortMiami for Mother’s Day 2023
This Mother’s Day PortMiami received 943 shipments of fresh flowers during the...
Contests
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...
Business and Marketing
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main...
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some...
