Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Pets and Petals

By Nita Robertson, AIFD Welcome to the whimsical world where pets and petals intertwine! In our 2024 “Pets and Petals Design Contest,” nearly 60 talented floral designers showcased their creative and clever floral designs crafted...

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year,...

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own,...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and...

Industry News

The Versatility of Preserved Flowers in Event Planning

By incorporating preserved flowers into your designs you introduce a unique...

Study Explores Sustainable Floral Design Practices

The results from a new research study, "Perceptions of Environmentalism and...

Fun ‘N Sun 2024: A Blossoming Success

The Fun 'N Sun 2024 Floral Convention occurred on September 4-7 in Carlsbad,...

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Florist
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Industry
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Tutorials

Contests

Business &
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Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

European Floral Trends 2024

EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...

Elevating Petals and Pastries

The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...

Trends in Wedding Bouquets for 2024

By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown”...

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range...

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of...

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours...

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show,...

Feature Articles

Winter Holidays 2024

The Therapeutic Power of Flowers

Celebrating, Promoting and Selling American-grown Flowers and Foliage

Florist Spotlight: Yamile Bulos

Florist Spotlight: The Bridgehampton Florist

Florist Spotlight:Leah McLean

Florist Spotlight: Susan McLeary

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Industry News

Field to Vase Dinner at Creekside Growers

Sep 13, 2024 | Flower Growers

The Field to Vase Dinner at Creekside Growers showcases a celebration of Michigan's rich agricultural bounty, local wines, and the art of...

Inside Pioneer Imports & Wholesale

Sep 9, 2024 | Party & Event News

Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on Permanent Botanicals In the distance, pristine warehouse racks and the sound of...

The Gateway To The Americas Floral Design Competition 2024

Celebrating Floral Excellence: The Gateway To The Americas International...

Principles and Elements of Floral Design

Learning the proper principles, elements, mechanics and techniques to achieve...

Blooms across California’s Central Coast

In late July coastal towns of central California were transformed into...

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Tutorials

A New Era for Wrist Corsages

BoutStix™ has become a go-to for many florists when making boutonnières. New to the...

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Autumn Armature Bouquet

Garden Tablescape

Summer Flower Fashion

Serpentine Memorial Arrangement

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Contests

Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest

Sep 3, 2024

Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....

Breaking the Glass Ceiling of Corporate Flower Contracts

Aug 19, 2024

By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...