
Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News

Ken Kelleher’s Artistic Creations
Ken Kelleher is a visionary artist and creative director known for his...

A Journey into the Complex World of Christmas Greens
A Grower’s Perspective from Continental Floral Greens on the world of...

The Benefits and How-To of Composting and Recycling
Composting is one of the easiest ways to begin a sustainability program. A...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for...
Proflora 2023
Highlights from Colombia’s international cut flower trade show By...
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly...
Feature Articles

“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

Fabulous Foliages (and More) for Fall
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

Florists’ Review’s Autumn Wedding Contest 2023
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...
Industry News

Generating Leads on Instagram
Learning to generate leads on Instagram, a platform with over 3 billion users and a focus on high-quality, visually appealing content, is crucial for your...

“United By Flowers” Theme of 2024 Philadelphia Flower Show
The Pennsylvania Horticultural Society unveiled the theme of the 2024 PHS Philadelphia Flower Show: United by Flowers. The 195th PHS Philadelphia Flower Show...

Flower Quotes: Inspirational, Motivating, and Funny
Throughout time, people have had a lot to say about flowers. Poets,...

UF is working to expand options for decorative holiday plants
University of Florida scientists want to add caladiums, known for their...

Winter Flowers Week at The Garden Museum in London
The Garden Museum in London is preparing to host the inaugural Winter Flowers...
Contests

Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...

Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
Business and Marketing

Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew...

Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business...

What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If...

WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson,...

Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By...

Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose...

Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By...

Learning To Say No to a Zillion Requests for Free Flowers
By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based...