Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Art in Bloom DC

Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23....

That Flower Feeling Celebrates National Self-Care Day

To celebrate National Self-Care Day, That Flower Feeling will host a bouquet...

Creative Ways to Use QR Codes for Gifting

Technology has opened up new ways to personalize and elevate the experience of...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Branching Out

A glorious springtime bridal bouquet, designed to highlight...

Sustainable Floristry

What is it, and where do we start? The “FREESIA Challenge”! By...

How to Avoid Burnout

Advice for staying fresh as a daisy and maintaining your love for...

Flowering Branches

By Tonneli Grüetter Is there anything more beautiful than the...

Modern Boutonnière Styles

Wearable flowers for men have become more dramatic, daring,...

Feature Articles

The Evolution of the Garden Rose

By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...

Pets and Petals

By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...

Red Twig Farms: Everyone’s Farm

Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...

Back to Top

Industry News

Continental Floral Greens & Kendall Farms Announce Partnership

Apr 18, 2025 | Flower Growers

Continental Floral Greens (CFG) and Kendall Farms are proud to announce a new strategic partnership that unites two industry leaders in U.S.–grown floral and...

Celebrating Earth Day in the Floral Industry

Apr 18, 2025 | creativity and education

By Nita Robertson AIFD Each year on April 22, Earth Day invites us to reflect on our relationship with the planet and recommit to practices that support a...

Asocolflores Environmental Consulting

Asocolflores, dedicated to enhancing environmental practices in the...

The Impact of the Pete Garcia Company™

Details Flowers highlights the rich history of the Pete Garcia Company™, a...

With Love, Meghan: A Netflix Series Honoring California’s Beauty

Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

View Tutorial

Life’s a Peach

Pleasingly Purple Flower Pillars

Hand-tied Cascade Bridal Bouquet

Rhythmic Spring Bridal Bouquet

For More Tutorials

Contests

A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest

Dec 13, 2023

Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...

Managing Online Reviews of Your Business

Nov 20, 2023

Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...