Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Rosaprima Presents the Bloom & Blossom Event
A Celebration of Floral Innovation Across U.S. Wholesalers Rosaprima is...
Elevate Your Floral Photography
The "Floral Photography Checklist" provides tips and techniques for turning...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Day of The Dead Florals
Celebrating Día de los Muertos, “Day of the Dead” provides an...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most...
Flower Tiara
An alternative-style flower crown has become a signature item for a...
The Artistry of Today’s Sympathy Designs
By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is...
Autumn Weddings CONTEST
According to The Knot and WeddingWire, October and...
Feature Articles
Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them
There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruffles and flirty capes to...
Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
Industry News
FleurEx 2024
The British Florist Association's annual conference, held from September 28-29 at the East Midlands Conference Centre in the UK, brought together florists and...
BloomNation Now Offers Full Support in Spanish
BloomNation is proud to announce that they now provide comprehensive support in the Spanish language for all stages of the florist...
Continental Floral Greens Announces New Partnership
Continental Floral Greens announced a significant development in its journey...
A Milestone for Fitz Design
In the vibrant world of floral design, where creativity blooms and innovation...
Facebook Advertising Trends to Boost Your Floral Sales
Facebook is a powerful tool to reach new customers and keep current ones...
Contests
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Business and Marketing
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill...
Using Instagram’s Newest Features
Flourish by embracing new social media features, like Instagram “Reels.” By Tonneli Grüetter When...
Smithers-Oasis Acquires Design Master
Big industry news announced today– Smithers-Oasis has acquired Design Master®, through an...
Make Event Profits Pop Up
Discover how renowned L.A. event florist Shawna Yamamoto adjusted to 2020 event cancellations and...
Get Great Reviews, Boost Your Brand
Get Great Reviews, Boost Your BrandBy Mechell Lord A review that talks about how great,...
SBA to Triple Loan Amounts
Beginning April 6, small businesses and non-profits can apply for up to 24 months of relief, with...