
Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News

Mellano & Company celebrates 100 years in business
To mark this milestone, Mellano & Company is embarking on a year-long...

Preserved Flowers for Valentine’s Day
Valentine’s Day is a golden opportunity for brick-and-mortar florists to...

New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New...
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Florist
Spotlight
Industry
News
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Contests
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Marketing
From Our Pages
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March...
KOREAN COCOJI
Traditional Korean Flower Arrangement In Korea, traditional flower...
Prep for Success in 2021
Where to put your energy to maximize sales during the spring and...
Feature Articles

Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize

Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Industry News

With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are...

Philadelphia Flower Show Highlights
The 2025 Philadelphia Flower Show had another amazing event full of floral artistry and inspiration. Full Article Here Source: Flowerpowerdaily Philadelphia...

Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New...

BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual...

Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the...
Contests

Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...

Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
Business and Marketing

Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing...

Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic,...

Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with...