Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated...
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your...
Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March...
KOREAN COCOJI
Traditional Korean Flower Arrangement In Korea, traditional flower...
Prep for Success in 2021
Where to put your energy to maximize sales during the spring and...
Feature Articles
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…
Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.
Florist Spotlight
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Industry News
Art in Bloom DC
Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Full Article Here Source Flowerpowerdaily Art in Bloom DC for 2025 Art in Bloom...
That Flower Feeling Celebrates National Self-Care Day
To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1st to April 5th on its Instagram and TikTok accounts,...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article...
Wedding Floral Trends
Here’s what we expect to see in the world of wedding floral design in 2025 and...
Mellano & Company celebrates 100 years in business
To mark this milestone, Mellano & Company is embarking on a year-long...
Contests
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But there’s more to it...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts,...
Business and Marketing
Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic,...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with...
