Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your...
Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of...
Smithers-Oasis Launches Plant-Based Floral Foam
Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS®...
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Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements to requests for...
Retail Forecast 2021: A Return to Normalcy
Experts predict that business owners will experience increasing...
On the Level with Neville
A retail gift experience in a modern florist shop “Love is in the...
Dynamic Delivery Fees in Floral
Making the case for charging higher fees for faster delivery...
Employee Handbooks
These often-neglected business tools can reduce management headaches...
Feature Articles
The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
Fleurs de Villes
With the launch of luxury floral show business Fleurs de Villes in 2015, floral couture has been enjoyed by the masses around the world. Celebrating the talents of local florists in each city the shows pop up in
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
Florist Spotlight
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Industry News
How to Use AI in the Floral Industry
Artificial intelligence (AI) is changing the floral industry. It’s helping businesses manage inventory, forecast trends, and improve customer service. Full...
Art in Bloom DC
Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Full Article Here Source Flowerpowerdaily Art in Bloom DC for 2025 Art in Bloom...
Wedding Floral Trends
Here’s what we expect to see in the world of wedding floral design in 2025 and...
Mellano & Company celebrates 100 years in business
To mark this milestone, Mellano & Company is embarking on a year-long...
Preserved Flowers for Valentine’s Day
Valentine’s Day is a golden opportunity for brick-and-mortar florists to...
Contests
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Business and Marketing
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew...
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is...
