Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Creative Ways to Reuse Old Flowers

By Nita Robertson AIFD As a florist, you know that not every bloom gets sold...

From FFA to Floriculture

Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests...

Fascinating Cattleya Orchids

The Cattleya orchid is renowned for its stunning beauty and vibrant colors and...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Worried Workers

How to reinvigorate post-COVID employees. Anita has returned to the...

Tying the Knot in Fall and Winter

Cut-flower care and handling tips for flowers and guests. All...

Artistic Floral Design 2020

Innovative Work from the American Institute of Floral Designers...

On the Level with Neville

Falling for the Winter Theme Don’t you just LOVE an autumn or winter...

Getting Woke with Weddings

How your business can be socially conscious when planning and...

Feature Articles

San Francisco Style

Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]

The Business Of Corporate Events

Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]

Parties and Events

Ideas and inspiration for corporate events and party celebrations of all sizes and budgets. …

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Industry News

Moroccan Fruit and Vegetable Exporter Discusses Floral Program

Feb 27, 2025 | Industry News

Prim'rose, a family-owned business with over 75 years of expertise, has expandded through the years into carnation and mini-carnation cuttings, exporting over...

A Flourishing Valentine’s Day for US Floral Industry

Feb 20, 2025 | Industry News

Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying, and last-minute surges. Full Article Here. Source- FloralDaily.com Strong demand,...

GotFlowers: Cloud Based Solution for Retail Florists

GotFlowers is a complete workflow solution to manage operations for a retail...

FloraCraft Team Members Give Back this Holiday Season

Each year, every FloraCraft team member is granted eight hours of paid...

Natuflor Introduces New Campaign Focused on Roses

With this digital campaign, which runs until March 2025, Natuflor aims to...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Green Garden Tablescape

Contemporary Romance

Hanukkah Tablescape

Reflections of a Starry Winter Night

For More Tutorials

Contests

Enter FR’s Latest Best in Blooms Design Contest

Jan 25, 2023

Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win a $500 credit...

Studio Versus Store: Which Business Model is Right for You?

Jan 16, 2023

By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle choice and goals—as...