Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Embrace the Holidays with Flowers
Don't miss a special LIVE Session on Instagram with That Flower Feeling and...
Tips to Reduce Waste and Maximize Inventory
By Nita Robertson AIFD Efficient inventory management and waste reduction are...
Wicked Director Planted 9 Million Tulips for the Movie
The popular new movie Wicked showcased millions of tulips in spectacular movie...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer,...
In Season Chrysanthemum
Cover Photo design by Lea...
Feature Articles
10 Florists to Know in London
The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
Florists’ Review Acquires Flora Magazine
We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
Industry News
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to...
Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and connect with customers looking to bring...
AI and ChatGPT for Florists
In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to...
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier...
Contests
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
Business and Marketing
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By...
Learning To Say No to a Zillion Requests for Free Flowers
By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding...
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we...
Realistic Pricing
Tips for pricing your flower arrangements so that they are affordable and appealing to your...
