Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
AFE Named Funds Celebrate Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds...
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers...
Lilygrass Grown with care
In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed...
Feature Articles
How Important is Being Sustainable for Your Business? VERY!
By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...
Houseplants for Profit
The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...
“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...
Industry News
Floral Magic at the RHS Chelsea Flower Show
Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia...
Breaking the Marigold’s autumn-only reputation
With a growing trend toward vibrant and diverse floral color palettes, there's increasing potential for marigolds to complement arrangements throughout the...
That Flower Feeling is Taking Flight
After more than four years of vision, investment, and dedication, That...
Trending Pots and Planters
Caroline Woods , Product Design Manager from Accent Decor, shares her expert...
Vase to Venue Delivery Solutions with Christine Foley
Veteran Florist, Christine Foley, applied her 40+ years of experience to...
Contests
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
Business and Marketing
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak...
Cyber Security for Your Flower Business
How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a...
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If...
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main...
