NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Dutch Lily Days 2025
From June 3 to 6, a total of 13 lily bulb exporters opened the doors of their test greenhouses to their customers from far and wide. The exporters test the properties and quality of their bulbs in these greenhouses. They also test the potential of different varieties...
The Flower Frog Revival
Flower frogs are making a comeback in modern design. As more florists seek sustainable practices, the flower frog has been rediscovered. Full Article Here Source Mayesh What's a Flower Frog? Join the eco-friendly movement with the Flower Frog! It's time to embrace a...
Best Edible Flowers
Here's a look at using edible flowers that are both visually stunning and deliciously useful. Full Article Here Source Flowerpowerdaily 12 Best Edible Flowers to Add Color and Flavor to Your Dishes By Jill Brooke Who says fabulous has to be complicated? Not...
Florist Jokes That Bloom with Humor
Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do florists always drive so fast?Because they have petal to the metal! 🌹 What do you call a country where all the florists live?Tulipmania! 💐 Why did the flower start a business?It wanted to...
🌼MORE INDUSTRY NEWS
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
FROM OUR PAGES
FEATURES
Fabulous Foliages (and More) for Fall
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...
Florists’ Review’s Autumn Wedding Contest 2023
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...
10 Florists to Know in London
The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
Florists’ Review Acquires Flora Magazine
We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
🌼MORE ARTICLES
TRENDS
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing...
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s...
🌼MORE FLORAL TRENDS
FLORIST SPOTLIGHT
🌼SEE ALL
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
Up, Up and WAY Away
Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…
DESIGN TUTORIALS
🌼SEE ALL
Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and beauty....
Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier...
Rustic Armature
A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function...
Hand-tied Cascade Bouquet
An organically flowing design for all seasons. Floral design, photos and text by Maria Yamile Bulos Flores San José del Cabo (Los Cabos), Baja California Sur, Mexico For this cascade bouquet, I wanted to use flowers and colors that are available in any season, and...
🌼 SEE MORE
BUSINESS AND MARKETING
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to create...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
🌼MORE BUSINESS ARTICLES
CREATIVITY AND EDUCATION
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are others...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event...
Highlights of AIFD’s Spectacular 2023 National Symposium in Chicago
"GROW" By Nita Robertson, AIFD, CFD Established in 1965, the American Institute of Floral Designers (AIFD) is a nonprofit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. The mission is...
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita Robertson, AIFD, CFD Patience Pickner AIFD, Inspired Design Retreat Photo by Amy Oden Live floral décor for outdoor events enhances the natural beauty of the surroundings, beautifying any space and...
🌼MORE ARTICLES
