NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
20 Years at Alexandra Farms: From Humble Roots to a World in Full Bloom
By Alexandra Farms Alexandra Farms started as an experiment: to grow cut flowers that combined the practicality of standard varieties - a long vase life and the ability to withstand global transportation - with the romance of traditional garden roses. What began as an...
Fashion and Floral Design
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high fashion has started to...
Award-Winning Dolce Leads Floraprima’s Natura Moderna Collection to Global Recognition
Floraprima proudly unveils the Natura Moderna Collection, one of its most expressive and forward-looking creations yet. Designed for modern florists and elevated event designers, the collection celebrates a new expression of timeless beauty — one now recognized on the...
Design Master Unveils New Global Website
Empowering floral designers to explore color and imagine new possibilities KENT, Ohio USA - 7 October 2025 - Design Master, a division of Smithers-Oasis and a leader in floral color sprays and dyes specially formulated for fresh flowers, introduces its newly...
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Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest
Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....
FROM OUR PAGES
FEATURES
Houseplants for Profit
The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...
“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...
Fabulous Foliages (and More) for Fall
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...
Florists’ Review’s Autumn Wedding Contest 2023
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...
10 Florists to Know in London
The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...
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TRENDS
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing...
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s...
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FLORIST SPOTLIGHT
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Florist Spotlight – Just add IRIDESCENCE
Carithers Flowers
Voted best florist for 16 consecutive years by Atlanta magazine, Carithers Flowers has been a staple in that city since the 1970s. A long tradition of excellence has been successfully carried on for a second generation…
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
DESIGN TUTORIALS
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Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the essence of...
Lush Natural Garden Arch
The luxuriant look of untamed growth captured in a sustainably designed floral structure Floral design, photography and text by Paulina Nieliwocki Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Danziger Inspired by the enchanting beauty of Danziger’s new...
Mystic Crystals
Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design...
Sustainably Designed Broken Arch
The right mechanics make designing spectacular wedding arches fast and easy. Floral design and text by Susan McLeary Photos by Patrick Kolts for Accent Décor Last year, I was asked by Accent Décor to collaborate on a number of solution-focused structures and vessels...
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BUSINESS AND MARKETING
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you want, there...
Breaking the Glass Ceiling of Corporate Flower Contracts
By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...
Which AI to Use and Why
It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an article entitled “AI...
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual accents can be...
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CREATIVITY AND EDUCATION
Eight Gift-worthy Books Your Store Needs
By Jill Brooke Summer’s heating up—and so is the book scene. While your customers are chasing sunshine, give them some hot-off-the-press reads to dive into. Check out some of our favorite new titles. Why not stock a few in your shop? Sustainable Floral Design: The Sustainable...
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...
Proflora 2023
Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower Exporters, to...
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