NEW ISSUE
Our November Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Proflora 2025
- Florists Spotlight
- Best in Bloom Contest
- Art in Bloom Museum Events
- Guided by Nature: Korean Design
- Angel Wings Tutorial
- Fungi Fusion Tutorial
- Arranging Your Future
- Build a Culture of Celebration
- Sympathy Business Marketing
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
The Beauty of the Black Dahlia
The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is truly black, these dark-toned blooms—ranging from deep burgundy to plum—create an almost-black illusion under certain light. Their velvety petals, strong form, and cultural...
Proflora 2025: Explore. Connect. Experience the Magic.
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that pulse beats stronger than ever. From October 1–3, Proflora returns to Corferias Convention Center, offering an immersive experience for breeders, growers, florists, and...
That Flower Feeling Appoints New Board Members
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential part of everyday self-care, is thrilled to announce the appointment of four new Board Members and a new Marketing Committee Member. These additions...
Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to weathering global shipping chaos and now facing the ripple effect of government instability and tariff uncertainty,...
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Enter FR’s Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...
FROM OUR PAGES
FEATURES
“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...
Fabulous Foliages (and More) for Fall
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...
Florists’ Review’s Autumn Wedding Contest 2023
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...
10 Florists to Know in London
The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
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TRENDS
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing...
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s...
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FLORIST SPOTLIGHT
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Julia (Iuliia) Prokhorova with Wild Veggie Bouquet
Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.
Blue Ribbon Floral – Washington, D.C. Flower Truck
Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.
Up, Up and WAY Away
Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…
DESIGN TUTORIALS
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Prom Bouquet and Traditional Wrist Corsage
Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While traditional...
Grassy Winter Meadow
This flower design concept that can be utilized for myriad occasions, from photoshoots to weddings and events. Floral design and text by Molly Lucille (@fae.floral) Photos by Bud Kibby, TINYuproar My creative practice is deeply inspired by the wildness of nature. I...
Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier...
Rustic Armature
A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function...
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BUSINESS AND MARKETING
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to create...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
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CREATIVITY AND EDUCATION
Invest in Yourself to Up Your Business Savvy
Our comprehensive guide to business education features 25 incredible courses available for FREE. By Tonneli Grüetter Whether you’re looking to launch a new flower business or manage an established shop that’s hit a knowledge ceiling, you’re not alone. Every florist, at some...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...
Proflora 2023
Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower Exporters, to...
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
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