NEW ISSUE
Our September Issue
Welcome to our new edition ofĀ Floristsā Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Knock OutĀ® Rose Celebrating it’s 25th Anniversary
Twenty-five years ago, a rose bloomed that would forever change how gardeners viewed Americaās most iconic flower. Full Article Here Source Flowerpowerdaily Celebrating Knock Out Rose 25th Anniversary and Its Creator By Jill Brooke Twenty-five years ago, a rose...
New Flower Collection For Men Sparks Strong Buzz
In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the Savage Bloom floral collection, designed specifically for men. The collection blends strong, sculptural arrangements with unexpected textures and palettes. Full Article Here Source;...
AFE Named Funds CelebrateĀ Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds and programs, ranging from five years to over 50 years of impact.Ā Full Article Here Source: American Floral Endowment 2025 Milestones: AFE Named Funds Celebrate Special...
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers Oasis Full Article Here Source: Details Flowers Floral Solutions for Every Occasion with Smithers-Oasis by Details Flowers ā 28 April ā News & Events This month, we had the...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: ā¢ Bouquets ā¢ Reception DĆ©cor ā¢...
FROM OUR PAGES
FEATURES
Floristsā Reviewās āTop 50 Wedding Florists of 2023ā
By Tonneli GrĆ¼etter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of todayās wedding industry...
Making the Most of Motherās Day
Tips for planning and preparing for the third busiest holiday in a floristās year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Motherās Day this year falls as late on the calendar as the second Sunday in...
Prom 2023
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...
Valentineās Day Profit Planner
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentineās Day, the first big holiday of a brand-new year. In fact, Valentineās Day...
Balloon Mania
Balloons are popping up everywhere in event dƩcor, so here are a few current trends and dƩcor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
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TRENDS
Home Decor Trends
ONE WAY TO KEEP YOUR CUSTOMERS EXCITED ABOUT YOUR STORE IS TO DISPLAY PRODUCT REFLECTIVE OF...
A Floristās Guide to Edible Flowers
By Tonneli GrĆ¼etter From urban culinary hot spots such as New York Cityās Il Fiorista (a...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate...
BoutonniĆØre On-Trend
By Jill Brooke, FlowerPowerDaily.com Ā When The New York Times announced that flower brooches...
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FLORIST SPOTLIGHT
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Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least thatās the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
DESIGN TUTORIALS
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A New Era for Wrist Corsages
BoutStixā¢ has become a go-to for many florists when making boutonniĆØres. New to the BoutStixā¢ line is Wristixā¢, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now, with the...
Dazzling Duo
Coordinating corsage and boutonniĆØre for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
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BUSINESS AND MARKETING
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your messaging and...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancersāenabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your businessāboth good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, āThereās only one thing in the world worse than being...
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CREATIVITY AND EDUCATION
Four Simple Steps for Long-lasting Valentineās Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentineās Day with gifts of flowers, candy, cards and more, creating the largest retail sales day of...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke Itās springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in oneās education is one of the best ways to do that. Bettering oneself...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
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