NEW ISSUE
Our August Issue
Welcome to our new edition ofĀ Floristsā Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
QRĀ Zipperā¢ Partners with American Floral Endowment
The American Floral Endowment (AFE) is proud to announce a new corporate sponsorship agreement with QRĀ Zipperā¢, an innovative technology company that bridges physical gifts with digital messages. The agreement supports AFEāsĀ SustainabloomĀ initiative and other industry...
Motherās Day Spending Nears Record Highs
According to the National Retail Federation (NRF) and Prosper Insights & Analytics, shoppers in 2024 spent $33.5 billion, averaging $254.04 per person. Thatās the second-highest average in the surveyās history, just behind 2023ās record. Full Article Here Source:...
Proflora Returns to BogotĆ”, Colombia, October 1-3
Save the date for the Proflora Flower Trade show happening October 1-3, 2025, in Bogota, Colombia. Source: Proflora Save the Date: Proflora 2025 Returns to BogotĆ”, Colombia, October 1-3 Mark your calendars and get ready for one of the most vibrant and internationally...
The Ultimate Eucalyptus Guide
Mayesh has created a free downloadable guide for florists on Eucalyptus. Download yours today! Full Article Here Source Mayesh Your Ultimate Eucalyptus Guide Is Here! Looking to take the guesswork out of working with eucalyptus? Whether youāre designing garlands,...
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Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review Weāve created a contest where you can submit photos of your bestĀ Valentine's designs.Ā Share your design inspiration for the upcoming love holiday with our floral...
FROM OUR PAGES
FEATURES
Valentineās Day Profit Planner
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentineās Day, the first big holiday of a brand-new year. In fact, Valentineās Day...
Balloon Mania
Balloons are popping up everywhere in event dƩcor, so here are a few current trends and dƩcor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plantsāplus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Todayās highest qualityāand,...
Making Time for Holiday WorkshopsĀ
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a floristās work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
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TRENDS
Home Decor Trends
ONE WAY TO KEEP YOUR CUSTOMERS EXCITED ABOUT YOUR STORE IS TO DISPLAY PRODUCT REFLECTIVE OF...
A Floristās Guide to Edible Flowers
By Tonneli GrĆ¼etter From urban culinary hot spots such as New York Cityās Il Fiorista (a...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate...
BoutonniĆØre On-Trend
By Jill Brooke, FlowerPowerDaily.com Ā When The New York Times announced that flower brooches...
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FLORIST SPOTLIGHT
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Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least thatās the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
DESIGN TUTORIALS
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A New Era for Wrist Corsages
BoutStixā¢ has become a go-to for many florists when making boutonniĆØres. New to the BoutStixā¢ line is Wristixā¢, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now, with the...
Dazzling Duo
Coordinating corsage and boutonniĆØre for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
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BUSINESS AND MARKETING
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your messaging and...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancersāenabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your businessāboth good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, āThereās only one thing in the world worse than being...
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CREATIVITY AND EDUCATION
Four Simple Steps for Long-lasting Valentineās Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentineās Day with gifts of flowers, candy, cards and more, creating the largest retail sales day of...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke Itās springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in oneās education is one of the best ways to do that. Bettering oneself...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
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