“Where flowers bloom,
so does hope.”
Derek Woodruff, AIFD, PFCI, CF — Floral Underground
Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]
Kelly Cuadra — New Seasons Market; Portland, Ore.
Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]
Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
Lori McNorton Blooms on Boswell
Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]
RECENT POSTS
“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of...
Fabulous Foliages (and More) for Fall
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts,...
The Beauty of Dried and Preserved Flowers
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...
Florists’ Review’s Autumn Wedding Contest 2023
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...
Interflora World Cup 2023
Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous gala design finale...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
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Modernizing Mums
Sponsored by Ball SB | BallSB.com A contemporary wreath-style bridal bouquet is the perfect canvas showcasing today’s popular chrysanthemums—and your design creativity, as well. Floral design, photos and text by Nita Robertson, AIFD, CFD Chrysanthemums—like...
Flower Tiara
An alternative-style flower crown has become a signature item for a Miami florist. Floral design by Ana Isabel Vivas Flower crowns have been wildly popular for several years now, for both formal events, like weddings, casual wear for spirited, fun-loving individuals....
Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF
Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran Company, Houston, Texas Capitalize on the Resurgence in Popularity of Dried Botanicals with Décor Pieces Floral décor for walls can be created not only for home and office environments (for which this...
Holiday Balloon Table Runner
Balloon design and photos by burton + BURTON This stylish and versatile décor concept offers design and accessorizing options that are as limitless as your imagination. A creative and sophisticated use of air-filled balloons, this inventive table runner, or “garland,”...
Christmas In July
As celebrations with family resume, here’s a fun Christmas-in-July-themed tablescape to liven up a midsummer party. Floral design, photos and text by TJ McGrath @TGMcGrathDesigns Fresh botanicals courtesy of The Floral Source and Ferris Brothers Wholesale...
How To: Modern Urn Tribute
Floral design, photos and text by Brenna Quan, AIFD, CFD A contemporary, artistic sympathy expression befitting of today’s modern services—and appealing to consumers seeking unique, personalized floral designs. When family and friends are celebrating the life of a...
Luscious Summertime Tablescape
Floral design by Gilberto Espinoza Freihoff Dogwood & Fir; San Diego, Calif. Photography by Sadi, Whimsie Studios Text by Ashley Desque Location: Random Ass Farm; Vista, Calif. Linens and dinnerware: The Hostess Haven; San Diego, Calif. Flowers courtesy of Random...
How To: Make a Floral Collar for Fido
Flower Adornments for PETS is a Fun- And-Growing-Trend, and this easy technique makes creating them a walk in the (Dog)Park. Floral design and photos by Sue HinesModel: Mr. BeauContinue Reading: 8min ReadWhen florist Sue Hines, of Sue Hines Floral in Medical Lake,...
Real-Life Still-Life Tablescape
Inspired by centuries-old Dutch and Flemish paintings of flowers, this versatile component design offers opportunities for many applications and derivations. Floral design and photos by TJ McGrath Text by David Coake Continue Reading: 12min Read Events are springing...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article Here Source Alexandra Farms Dec 27, 2024 Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore and Elevate Trends "Mocha Mousse," a soft and...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and longevity of flowers, requiring precise temperature control, moderate to high humidity, and low airflow. Flot-Aire Refrigerators emphasizes the science behind floral refrigeration. Source:...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is celebrating its 25th anniversary and the addition of exciting new lines at the Atlanta Winter Market. Source- Just Got To Have it! Full press release below JUST GOT 2 HAVE IT! CELEBRATES 25TH...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because flowers are past their prime doesn’t mean they’re destined for the compost bin. Reusing old flowers not only reduces waste but also unlocks new...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests an excellent way to get involved with increased floral industry training is by mentoring interested FFA students. Participating in FFA - Future Farmer of America events is a natural...
Fascinating Cattleya Orchids
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and carries rich meanings and cultural significance. Dive into the fascinating world of this exquisite flower and uncover the symbolism behind its regal charm. Source: Thursd Cattleya Flower...
A look at the Colombian floriculture industry in 2024
The Colombian flower industry has created over 200,000 decent and formal jobs in more than 115 municipalities. It has also enhanced the well-being of workers and their communities while achieving success in exporting to over 100 countries. Full Article Here Source...
