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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

florist spotlight
Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]

Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]

Backstage Pass

Backstage Pass

As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]

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Alexander Farms 2024
from the magazine
Getting the Most Out of Roses

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...

Step Up Your Game with Podcasts

Step Up Your Game with Podcasts

Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of...

Fabulous Foliages (and More) for Fall

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

What’s New in Florist Website Design?

What’s New in Florist Website Design?

A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...

The Beauty of Dried and Preserved Flowers

The Beauty of Dried and Preserved Flowers

A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...

Florists’ Review’s Autumn Wedding Contest 2023

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...

Interflora World Cup 2023

Interflora World Cup 2023

Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous gala design finale...

10 Florists to Know in London

10 Florists to Know in London

The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...

contests
Best in Blooms

Best in Blooms

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...

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videos
Holiday Balloon Table Runner

Holiday Balloon Table Runner

Balloon design and photos by burton + BURTON This stylish and versatile décor concept offers design and accessorizing options that are as limitless as your imagination. A creative and sophisticated use of air-filled balloons, this inventive table runner, or “garland,”...

Christmas In July

Christmas In July

As celebrations with family resume, here’s a fun Christmas-in-July-themed tablescape to liven up a midsummer party. Floral design, photos and text by TJ McGrath @TGMcGrathDesigns Fresh botanicals courtesy of  The Floral Source and Ferris Brothers Wholesale...

How To: Modern Urn Tribute

How To: Modern Urn Tribute

 Floral design, photos and text by Brenna Quan, AIFD, CFD A contemporary, artistic sympathy expression befitting of today’s modern services—and appealing to consumers seeking unique, personalized floral designs.  When family and friends are celebrating the life of a...

Luscious Summertime Tablescape

Luscious Summertime Tablescape

Floral design by Gilberto Espinoza Freihoff Dogwood & Fir; San Diego, Calif. Photography by Sadi, Whimsie Studios Text by Ashley Desque Location: Random Ass Farm; Vista, Calif. Linens and dinnerware: The Hostess Haven; San Diego, Calif. Flowers courtesy of Random...

Real-Life Still-Life Tablescape

Real-Life Still-Life Tablescape

Inspired by centuries-old Dutch and Flemish paintings of flowers, this versatile component design offers opportunities for many applications and derivations. Floral design and photos by TJ McGrath Text by David Coake Continue Reading: 12min Read Events are springing...

floral news
Transform Your Floral Business with QR Zipper

Transform Your Floral Business with QR Zipper

QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most exciting uses of QR codes is their ability to link physical items directly to digital content. For florists,...

Designing for the Holidays

Designing for the Holidays

By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and connect with customers looking to bring festive warmth into their homes and events. Whether you’re crafting centerpieces, wreaths, or unique gifts, staying...

New Catalog and Website for Ball Seed Cut Flowers

New Catalog and Website for Ball Seed Cut Flowers

The 2025-2026 Cut Flowers catalog and updated website showcase the floral varieties that resonate with today’s consumers, backed by business support from the Ball Seed Cut Flowers team. Full Press Release Below Ball Seed Cut Flowers Sets Your Program Up for Success ...

Poinsettias

Poinsettias

The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The poinsettia, with its vibrant red and green foliage, has become a quintessential symbol of the holiday season. This iconic plant has a fascinating history and remains a...

Embrace the Holidays with Flowers

Embrace the Holidays with Flowers

Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry)  on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...

Tips to Reduce Waste and Maximize Inventory

Tips to Reduce Waste and Maximize Inventory

By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...

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