“Where flowers bloom,
so does hope.”
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
Fresh Takes For Flowers
A boutique New York floral design firm creates floral designs as branding tools for its clients. Read the story of East Olivia […]
Sweet Root Village
A visual platform like Instagram makes perfect sense for Sweet Root Village, an event floral design studio founded almost a decade ago by Lauren Anderson and Rachel Bridgwood – learn more about our Instagrammer of the Month […]
RECENT POSTS
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y. thebridgehamptonflorist.com @thebridgehamptonflorist Florist Spotlight: The Bridgehampton Florist By Jill Brooke About midway through the Hamptons—a string of tiny seaside towns, villages and...
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
Florists’ Review Acquires Flora Magazine
We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
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Jean-Pascal Lemire tutorial for his winning arrangement Best in Blooms May 2021
[embedyt] https://www.youtube.com/watch?v=DO9niqop7xQ[/embedyt] Blooms May 2021 Winner Jean-Pascal Lemire with L. A. based, Jean-Pascal Florist Studio, shares a full tutorial making the winning arrangement for our Best in Blooms May 2021 Contest. Jean-Pascal...
Best in Blooms May 2021 Finalist Ana Isabel Vivas with Aniska Creations
[embedyt] https://www.youtube.com/watch?v=WBLhMpunv6Y[/embedyt] Blooms May 2021 Semi-Finalist Ana Isabel Vivas with Aniska Creations shares her work as she creates a gorgeous arrangement for our Best in Blooms May 2021 Contest. Ana Isabel Vivas, Aniska...
Best in Blooms May 2021 Contest Video
[embedyt] https://www.youtube.com/watch?v=Gwtc6HWKJUs[/embedyt] Meet our semi-finalists and the winner of the Best in Blooms May 2021 contest. Florists’ Review is thrilled to present the finalists in our new “Best in Blooms” contest series. Seventy-five floral...
Statement Urn Tutorial by TJ McGrath
[embedyt] https://www.youtube.com/watch?v=tSlsym_u7Jg[/embedyt] TJ McGrath, TJ McGrath Designs shares with us his process to create a memorable statement urn. Floralstyling/Education/Workshops tjmcgrathdesign.com Featured in our the April 2021 issue of...
Spring Renewal Arrangement by FTD
[embedyt] https://www.youtube.com/watch?v=aQmFDrBkvdo[/embedyt] Floral design by Andrea Ancel, AIFD, CFD; FTD Director of Design Sponsored by FTD Featured in Florists' Review April 2021 issue Please click image above to start video MATERIALS ...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet Tutorial
[embedyt] https://www.youtube.com/watch?v=dZEZlBUThmo[/embedyt] Julia (Iuliia) Prokhorova, Wild Veggie Bouquet shares how she makes her signature veggie bouquets. ? Award-Winning Floral Designer & Educator ⭐️ Texas Master Florist, internationally...
Floral Fascinator by Françoise Weeks
Floral fascinators are fun alternatives to flower crowns, and there are many ways to design them. Recently, I explored making a base for these designs with chenille stems.
Lavish Traveling Centerpiece
Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…
Post-Wedding Brunch
The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.
TPIE sneak peek
The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...
Inspiring floral communities with Aniska Creations
Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. Full Article Here Source- Produce...
AI and ChatGPT for Florists
In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to enhance her floral business. Full Article Below Source Smithers-Oasis AI and ChatGPT for florists with Brandy Ferrer by Smithers-Oasis Remember when your flower shop got its first computer?...
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas shopping experience more fun for your customers and more profitable for you! Full Article Below- Source: Rio Roses 6 Creative Ways to Boost Your In-Store Floral Sales this Christmas November 18,...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the U.S. and Canada. Florabundance Full Article Here. Thursd Florabundance - A Premier North American Wholesale...
Introducing “fire-rated” mosses by Verdissimo
Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This makes the mosses unique products, setting a new standard for safety and elegance in decoration while maintaining their vibrant natural green color. Full Article at Floraldaily.com Source...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
A Gift from BloomNation
Get up to $500 as an early gift for partnering with BloomNation by November 30th. BloomNation is the all-in-one solution for florists with custom websites, PoS, And marketing galore! A Message from BloomNation Winter holidays are...
