“Where flowers bloom,
so does hope.”
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
Fresh Takes For Flowers
A boutique New York floral design firm creates floral designs as branding tools for its clients. Read the story of East Olivia […]
Sweet Root Village
A visual platform like Instagram makes perfect sense for Sweet Root Village, an event floral design studio founded almost a decade ago by Lauren Anderson and Rachel Bridgwood – learn more about our Instagrammer of the Month […]
RECENT POSTS
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever visited a website and clicked to travel further inside—and it takes longer than you expect it to take—you’ve probably said “Forget it!” and sought your...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts,...
The Beauty of Dried and Preserved Flowers
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced a resurgence in popularity in recent years, and it not expected to slow anytime soon. They are popular due to their natural beauty, longevity and low...
Florists’ Review’s Autumn Wedding Contest 2023
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...
Interflora World Cup 2023
Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous gala design finale...
10 Florists to Know in London
The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
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How To: Botanical Bling Floral Sash Ring
Floral design and photography by Brenna Quan, AIFD, CFDContinue Reading: 8min Read Flowers to wear are taking all manner of shapes and forms today, and they are being designed to wear virtually anywhere on a body or garment. Thinking beyond more traditional items such...
Tutorial: Tropical Nouveau Driftwood
Floral design by Sue Tabbal-Yamaguchi, AIFD, CFD, EMC Photos by Brandon Yamaguchi Continue Reading: 10min Read Sue Tabbal-Yamaguchi, AIFD, CFD, EMC, Su-V Expressions 25 years, specializes in floral décor for weddings and corporate events. She is known for her...
Jean-Pascal Lemire tutorial for his winning arrangement Best in Blooms May 2021
[embedyt] https://www.youtube.com/watch?v=DO9niqop7xQ[/embedyt] Blooms May 2021 Winner Jean-Pascal Lemire with L. A. based, Jean-Pascal Florist Studio, shares a full tutorial making the winning arrangement for our Best in Blooms May 2021 Contest. Jean-Pascal...
Best in Blooms May 2021 Finalist Ana Isabel Vivas with Aniska Creations
[embedyt] https://www.youtube.com/watch?v=WBLhMpunv6Y[/embedyt] Blooms May 2021 Semi-Finalist Ana Isabel Vivas with Aniska Creations shares her work as she creates a gorgeous arrangement for our Best in Blooms May 2021 Contest. Ana Isabel Vivas, Aniska...
Best in Blooms May 2021 Contest Video
[embedyt] https://www.youtube.com/watch?v=Gwtc6HWKJUs[/embedyt] Meet our semi-finalists and the winner of the Best in Blooms May 2021 contest. Florists’ Review is thrilled to present the finalists in our new “Best in Blooms” contest series. Seventy-five floral...
Statement Urn Tutorial by TJ McGrath
[embedyt] https://www.youtube.com/watch?v=tSlsym_u7Jg[/embedyt] TJ McGrath, TJ McGrath Designs shares with us his process to create a memorable statement urn. Floralstyling/Education/Workshops tjmcgrathdesign.com Featured in our the April 2021 issue of...
Spring Renewal Arrangement by FTD
[embedyt] https://www.youtube.com/watch?v=aQmFDrBkvdo[/embedyt] Floral design by Andrea Ancel, AIFD, CFD; FTD Director of Design Sponsored by FTD Featured in Florists' Review April 2021 issue Please click image above to start video MATERIALS ...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet Tutorial
[embedyt] https://www.youtube.com/watch?v=dZEZlBUThmo[/embedyt] Julia (Iuliia) Prokhorova, Wild Veggie Bouquet shares how she makes her signature veggie bouquets. ? Award-Winning Floral Designer & Educator ⭐️ Texas Master Florist, internationally...
Floral Fascinator by Françoise Weeks
Floral fascinators are fun alternatives to flower crowns, and there are many ways to design them. Recently, I explored making a base for these designs with chenille stems.
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New York Fashion Week. Full Article Here Source- Oasis Floral Products Australian designer, Julia Rose, had a dream. It had taken hope, hard work, and outrageous creativity to make her ‘flowers on...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source- Flowerpowerdaily.com All About Carnations – January’s Flower By Jill Brooke Photo Credit: Tularosa Flowers Hail the carnation, the humble flower of January. The carnation, the flower for...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday, January 18. National Tulip Day draws approximately 20,000 visitors annually to the Dutch capital, where they marvel at the vibrant spring flower display in the expansive picking garden. Full...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New Plants), based in The Netherlands, as part of a strategic initiative to strengthen its presence in the European market. This acquisition will bolster Suntory’s business in bedding plants and...
BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual affiliates to collaborate in supporting independent florists while benefiting from a rewards-based system. Full Article Here Source: BloomNation BloomNation Announces Launch of Partnership...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the perfect combination of precision, comfort, and durability. Full Article Here Source- Mayesh Introducing the Mayesh Floral Clippers: A Florist’s New Favorite Tool At Mayesh, we know that the right...
AFE 2025 Scholarship Applications Are Now Open
Applications are now open for the American Floral Endowment's 30+ Undergraduate and Graduate Scholarships through the online scholarship platform! Full Press Release Below- Source AFE 2025 Scholarship Applications Now Open!May 1 Deadline Applications are now open...
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead! Valentines Day design by Beth O'Reilly Strategies for Success Set Sales Goals Estimate sales to guide your supply orders. Plan your inventory carefully to avoid shortages or overstocking. Analyze...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
