“Where flowers bloom,
so does hope.”
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
Fresh Takes For Flowers
A boutique New York floral design firm creates floral designs as branding tools for its clients. Read the story of East Olivia […]
Sweet Root Village
A visual platform like Instagram makes perfect sense for Sweet Root Village, an event floral design studio founded almost a decade ago by Lauren Anderson and Rachel Bridgwood – learn more about our Instagrammer of the Month […]
RECENT POSTS
10 Florists to Know in London
The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By Andrew Joseph One of the biggest mistakes any florist can make is not making any special marketing plans for the fall and winter holidays. The first thing to do is determine...
Enter Our Latest Best in Blooms Design Contest
Sponsored by Alexandra Farms & Smithers-Oasis North America Submission for the Florists' Review BEST IN BLOOMS Fall 2023 Contest Enter Florists' Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature...
Holiday Trends 2023
Tips for decorating residential and commercial spaces in the latest styles. By Jill Brooke Holiday 2023 is fast approaching, and hopefully you have already ordered your holly, juniper, boxwood, Oregonia and Magnolia for garlands, wreaths and other holiday décor....
Florist Spotlight: The Bridgehampton Florist
Michael Grim and Jim Osburn The Bridgehampton Florist Bridgehampton, N.Y. thebridgehamptonflorist.com @thebridgehamptonflorist Florist Spotlight: The Bridgehampton Florist By Jill Brooke About midway through the Hamptons—a string of tiny seaside towns, villages and...
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your...
Florists’ Review’s Wreath Design Contest
By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...
Florists’ Review Acquires Flora Magazine
We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event...
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
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How To: Botanical Bling Floral Sash Ring
Floral design and photography by Brenna Quan, AIFD, CFDContinue Reading: 8min Read Flowers to wear are taking all manner of shapes and forms today, and they are being designed to wear virtually anywhere on a body or garment. Thinking beyond more traditional items such...
Tutorial: Tropical Nouveau Driftwood
Floral design by Sue Tabbal-Yamaguchi, AIFD, CFD, EMC Photos by Brandon Yamaguchi Continue Reading: 10min Read Sue Tabbal-Yamaguchi, AIFD, CFD, EMC, Su-V Expressions 25 years, specializes in floral décor for weddings and corporate events. She is known for her...
Jean-Pascal Lemire tutorial for his winning arrangement Best in Blooms May 2021
[embedyt] https://www.youtube.com/watch?v=DO9niqop7xQ[/embedyt] Blooms May 2021 Winner Jean-Pascal Lemire with L. A. based, Jean-Pascal Florist Studio, shares a full tutorial making the winning arrangement for our Best in Blooms May 2021 Contest. Jean-Pascal...
Best in Blooms May 2021 Finalist Ana Isabel Vivas with Aniska Creations
[embedyt] https://www.youtube.com/watch?v=WBLhMpunv6Y[/embedyt] Blooms May 2021 Semi-Finalist Ana Isabel Vivas with Aniska Creations shares her work as she creates a gorgeous arrangement for our Best in Blooms May 2021 Contest. Ana Isabel Vivas, Aniska...
Best in Blooms May 2021 Contest Video
[embedyt] https://www.youtube.com/watch?v=Gwtc6HWKJUs[/embedyt] Meet our semi-finalists and the winner of the Best in Blooms May 2021 contest. Florists’ Review is thrilled to present the finalists in our new “Best in Blooms” contest series. Seventy-five floral...
Statement Urn Tutorial by TJ McGrath
[embedyt] https://www.youtube.com/watch?v=tSlsym_u7Jg[/embedyt] TJ McGrath, TJ McGrath Designs shares with us his process to create a memorable statement urn. Floralstyling/Education/Workshops tjmcgrathdesign.com Featured in our the April 2021 issue of...
Spring Renewal Arrangement by FTD
[embedyt] https://www.youtube.com/watch?v=aQmFDrBkvdo[/embedyt] Floral design by Andrea Ancel, AIFD, CFD; FTD Director of Design Sponsored by FTD Featured in Florists' Review April 2021 issue Please click image above to start video MATERIALS ...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet Tutorial
[embedyt] https://www.youtube.com/watch?v=dZEZlBUThmo[/embedyt] Julia (Iuliia) Prokhorova, Wild Veggie Bouquet shares how she makes her signature veggie bouquets. ? Award-Winning Floral Designer & Educator ⭐️ Texas Master Florist, internationally...
Floral Fascinator by Françoise Weeks
Floral fascinators are fun alternatives to flower crowns, and there are many ways to design them. Recently, I explored making a base for these designs with chenille stems.
TPIE 2025
The 2025 Tropical Plant International Expo is set to take place Jan. 22-24, 2025 in Ft. Lauderdale, FL. From cultivating business relationships to discovering cutting-edge products and gaining insights into market trends. Full Article Here Source: Produce News TPIE...
GotFlowers: Cloud Based Solution for Retail Florists
GotFlowers is a complete workflow solution to manage operations for a retail florist with increased revenue and reduced costs. This is accomplished through the use of our powerful cloud-based, easy-to-use service and companion mobile Apps that solve most of the...
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid volunteer time to dedicate to a local nonprofit. This initiative aims to inspire employees to support causes they care about while fostering personal growth, building connections, and making a...
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to reach florists, wholesalers, retailers, and others who appreciate roses. Full article Here Source- Floradaily.com Viviana Alexandra Guanulema Marin, Natuflor “Never in the floral industry roses...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article Here Source: Danziger THE XLENCE® JOURNEY: FROM INNOVATION TO ICON Nov 25, 2024 XLENCE® Gypsophila is not just...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses. Accurate pricing involves covering costs, meeting client expectations, and maintaining a healthy profit margin....
Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most exciting uses of QR codes is their ability to link physical items directly to digital content. For florists,...
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms unveils new varieties at...
Designing for the Holidays
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and connect with customers looking to bring festive warmth into their homes and events. Whether you’re crafting centerpieces, wreaths, or unique gifts, staying...
