“Where flowers bloom,
so does hope.”
Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
Lori McNorton Blooms on Boswell
Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
RECENT POSTS
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state of Hidalgo, Mexico,...
Free International Women’s Day Marketing Plan
Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs,...
American Floral Trends Forecast 2024
A study of five major trends influencing floral design this year Anthologized by Tonneli Grüetter Embark with Florists’ Review on a journey into the future of floral trends across North America, drawing inspiration from the perpetual passage of time. This year’s...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection building, exotic locales—national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 25th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2023 in any or all of the categories below: • Bouquets • Reception Décor •...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
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How To: Modern Urn Tribute
Floral design, photos and text by Brenna Quan, AIFD, CFD A contemporary, artistic sympathy expression befitting of today’s modern services—and appealing to consumers seeking unique, personalized floral designs. When family and friends are celebrating the life of a...
Luscious Summertime Tablescape
Floral design by Gilberto Espinoza Freihoff Dogwood & Fir; San Diego, Calif. Photography by Sadi, Whimsie Studios Text by Ashley Desque Location: Random Ass Farm; Vista, Calif. Linens and dinnerware: The Hostess Haven; San Diego, Calif. Flowers courtesy of Random...
How To: Make a Floral Collar for Fido
Flower Adornments for PETS is a Fun- And-Growing-Trend, and this easy technique makes creating them a walk in the (Dog)Park. Floral design and photos by Sue HinesModel: Mr. BeauContinue Reading: 8min ReadWhen florist Sue Hines, of Sue Hines Floral in Medical Lake,...
Real-Life Still-Life Tablescape
Inspired by centuries-old Dutch and Flemish paintings of flowers, this versatile component design offers opportunities for many applications and derivations. Floral design and photos by TJ McGrath Text by David Coake Continue Reading: 12min Read Events are springing...
How To: Botanical Bling Floral Sash Ring
Floral design and photography by Brenna Quan, AIFD, CFDContinue Reading: 8min Read Flowers to wear are taking all manner of shapes and forms today, and they are being designed to wear virtually anywhere on a body or garment. Thinking beyond more traditional items such...
Tutorial: Tropical Nouveau Driftwood
Floral design by Sue Tabbal-Yamaguchi, AIFD, CFD, EMC Photos by Brandon Yamaguchi Continue Reading: 10min Read Sue Tabbal-Yamaguchi, AIFD, CFD, EMC, Su-V Expressions 25 years, specializes in floral décor for weddings and corporate events. She is known for her...
Jean-Pascal Lemire tutorial for his winning arrangement Best in Blooms May 2021
[embedyt] https://www.youtube.com/watch?v=DO9niqop7xQ[/embedyt] Blooms May 2021 Winner Jean-Pascal Lemire with L. A. based, Jean-Pascal Florist Studio, shares a full tutorial making the winning arrangement for our Best in Blooms May 2021 Contest. Jean-Pascal...
Best in Blooms May 2021 Finalist Ana Isabel Vivas with Aniska Creations
[embedyt] https://www.youtube.com/watch?v=WBLhMpunv6Y[/embedyt] Blooms May 2021 Semi-Finalist Ana Isabel Vivas with Aniska Creations shares her work as she creates a gorgeous arrangement for our Best in Blooms May 2021 Contest. Ana Isabel Vivas, Aniska...
Best in Blooms May 2021 Contest Video
[embedyt] https://www.youtube.com/watch?v=Gwtc6HWKJUs[/embedyt] Meet our semi-finalists and the winner of the Best in Blooms May 2021 contest. Florists’ Review is thrilled to present the finalists in our new “Best in Blooms” contest series. Seventy-five floral...
BloomNation Announces New Partnership with Florabundance
BloomNation announces a new partnership with Florabundance. This new partnership offers florists an exciting opportunity to source premium flowers with confidence and access industry-leading business tools. Full Article Here Source: BloomNation BloomNation Announces...
The New San Francisco Flower Market
Full Article Here Source: Mayesh The New San Francisco Flower Market is Open At the start of this year, Mayesh proudly joined in celebrating the grand opening of the new San Francisco Flower Market (SFFM) facility, marking a transformative moment for the...
Glow-in-the-dark Hydrangea Unveiled
HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural glow-in-the-dark effect. Full Article Here Source: floraldaily.com Glow-in-the-dark hydrangea unveiled HOKO Breeding unveils a variety that displays a subtle, natural glow-in-the-dark...
Meet The Duel of the Delphiniums Contestants!
The floral world is about to witness a spectacular showdown as 16 of the industry's most talented designers step into the ring for the Duel of the Delphiniums—a high-stakes, bracket-style floral design competition where creativity, innovation, and passion will take...
How to Use AI in the Floral Industry
Artificial intelligence (AI) is changing the floral industry. It’s helping businesses manage inventory, forecast trends, and improve customer service. Full Article Here Source: Rio Roses How to Use AI in the Floral Industry: It’s All About Authenticity March 20,...
Art in Bloom DC
Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Full Article Here Source Flowerpowerdaily Art in Bloom DC for 2025 Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23. Thirty-eight talented artists used branches...
That Flower Feeling Celebrates National Self-Care Day
To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1st to April 5th on its Instagram and TikTok accounts, encouraging followers to integrate flowers into their self-care routines. Additionally, the organization has...
Creative Ways to Use QR Codes for Gifting
Technology has opened up new ways to personalize and elevate the experience of giving and receiving gifts. Let’s explore five creative ways to use QR codes for gifting—whether it’s for birthdays, anniversaries, corporate events, or to show appreciation. Full Article...
Mayesh Presents A Workshop Series with Sue McLeary
Join Sue as she shares her expertise, guiding you to push boundaries and transform flowers into sculptural masterpieces. Workshops run April–November across the U.S. at Mayesh Locations. Full Article Here Source: Mayesh Sculpting with Blooms: A Workshop Series...
