“Where flowers bloom,
so does hope.”
RECENT POSTS
Cut Rose Varieties You Should Try in 2023
By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD, CFD Debbie’s Bloomers is El Paso, Texas’ one-stop-shop for beautiful flowers, gifts and home décor. Since 1985, its mission has been to provide...
Making the Most of Mother’s Day
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
“Best in Blooms”
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...
Prom 2023
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky...
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored...
‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
Picture-Perfect Weddings 2018
"Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
Celebrating Garden Roses – and Your Design Talent
Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
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Fall Centerpiece 2020
Fall Centerpiece created for general floral design class.
Fun Floral Creating with Kids
This video shows a fun activity to do in the Autumn, together with kids you can create these great leaf trees. All you need are some pretty autumn leaves, a pot and sticks and we show you how to make some great floral arrangements from this. This activity is great for kids from 5 years old and…
How to Make a Long, Low Table Centrepiece this Autumn
This week for our Colorstrology series, Debbie is demonstrating how to make a long and low table centrepiece for a dinner party in an autumnal colour palette, incorporating the claret red with orange and green. For arrangement details, click here…
? Christmas Wreath Tutorial | Anemone Blue Florist ?
Watch this cute tutorial from Anemone Blue Florist on how to make your very own natural Christmas wreath using their amazing and festive Christmas wreath kits. Hang it on your door or use it as a table centre! See more, click below…
Moroccan-inspired Boho Centerpiece
The rich golden yellow hues of Moroccan spices, such as saffron, turmeric and mustard, pair beautifully with mahogany foliage in this exotic Moorish-influenced centerpiece with a trendy bohemian touch designed by Erik Witcraft, AIFD, CFD. Learn more…
Fall Wreaths for Front Door
Create some fall inspired wreaths that you could use for your front door or even as accents to your tabletop decorations with @eddiezaratsian !
Classic Armature Vase Arrangement
Vase arrangements are often easier to create and flower placements are more secure when a designer uses an armature over the opening of the container. In this arrangement of glorious pink ‘Tsumugi’ Wabara Garden Roses from Alexandra Farms, floral designer Erik Witcraft, AIFD, creates an armature with Oasis Aluminum Wire and Oasis Beaded Wire that is both functional and decorative, READ MORE…
How to Make a Grouped Cushion Funeral Tribute
In this video, Debbie demonstrates how to make a grouped, textured cushion funeral tribute using a variety of different flower varieties in claret, greenery and reindeer moss, finished with hessian ribbon pleated edging.
A Winter’s Tale
@David Austin Roses takes us on a white winter wedding classic tale, and although Winter Weddings may be considered minimalist by some, it can be truly overflowing with style and character. Learn more…
Inspiring floral communities with Aniska Creations
Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. Full Article Here Source- Produce...
AI and ChatGPT for Florists
In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to enhance her floral business. Full Article Below Source Smithers-Oasis AI and ChatGPT for florists with Brandy Ferrer by Smithers-Oasis Remember when your flower shop got its first computer?...
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas shopping experience more fun for your customers and more profitable for you! Full Article Below- Source: Rio Roses 6 Creative Ways to Boost Your In-Store Floral Sales this Christmas November 18,...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the U.S. and Canada. Florabundance Full Article Here. Thursd Florabundance - A Premier North American Wholesale...
Introducing “fire-rated” mosses by Verdissimo
Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This makes the mosses unique products, setting a new standard for safety and elegance in decoration while maintaining their vibrant natural green color. Full Article at Floraldaily.com Source...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
A Gift from BloomNation
Get up to $500 as an early gift for partnering with BloomNation by November 30th. BloomNation is the all-in-one solution for florists with custom websites, PoS, And marketing galore! A Message from BloomNation Winter holidays are...
Florists’ Review Visits the IFTF and Trade Fair Aalsmeer
By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting trip to the Netherlands for two of the most highly anticipated events in the floral industry: the International Floriculture Trade Fair (IFTF) and the Trade Fair Aalsmeer . These annual...
