“Where flowers bloom,
so does hope.”
RECENT POSTS
Valentine’s Day Contest Winners
Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 24th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2022 in any or all of the categories below: • Bouquets • Reception Décor •...
Retail Forecast 2023
To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers will have to track cash flow closely, invest selectively and hire prudently. By Phillip M. Perry After two years of frenetic activity and a...
The Most Profitable Flower Shop I Have Ever Seen
By Alex Frost As consultants to many of the top florists in the country, my colleagues at QuickFlora and I have had the privilege of seeing all types of retail flower operations over the last 20 years—the good, the bad and the ugly. One question we...
Stay Sharp
Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS Scissors are an excellent choice for beginning florists not yet ready to try the knife. Scissors are available in many styles and should be selected to suit the user’s dominant hand. We recommend keeping...
Valentine’s Day Profit Planner
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentine’s Day, the first big holiday of a brand-new year. In fact, Valentine’s Day...
Talking about FlowerTok
TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere to start taking...
Got You Talking! Most Talked About Florists of 2022
The top 10 most-talked-about florists of 2022 in FR’s floral community. By Tonneli Grüetter No. 10 Yassi Taheri Yassi Taheri Floral Design Tehran, Iran yassitaheri.com @yassifloraldesign There is an undeniable joy every florist feels in seeing familiar materials used...
The Global Holiday Spirit – Cultural Holiday Calendar
Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph As a florist, you always the challenge of coming up with inventive ways to increase your revenues. There are larger displays, a more varied offering...
Test Start: Flower Business
Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...
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Moroccan-inspired Boho Centerpiece
The rich golden yellow hues of Moroccan spices, such as saffron, turmeric and mustard, pair beautifully with mahogany foliage in this exotic Moorish-influenced centerpiece with a trendy bohemian touch designed by Erik Witcraft, AIFD, CFD. Learn more…
Fall Wreaths for Front Door
Create some fall inspired wreaths that you could use for your front door or even as accents to your tabletop decorations with @eddiezaratsian !
Classic Armature Vase Arrangement
Vase arrangements are often easier to create and flower placements are more secure when a designer uses an armature over the opening of the container. In this arrangement of glorious pink ‘Tsumugi’ Wabara Garden Roses from Alexandra Farms, floral designer Erik Witcraft, AIFD, creates an armature with Oasis Aluminum Wire and Oasis Beaded Wire that is both functional and decorative, READ MORE…
How to Make a Grouped Cushion Funeral Tribute
In this video, Debbie demonstrates how to make a grouped, textured cushion funeral tribute using a variety of different flower varieties in claret, greenery and reindeer moss, finished with hessian ribbon pleated edging.
A Winter’s Tale
@David Austin Roses takes us on a white winter wedding classic tale, and although Winter Weddings may be considered minimalist by some, it can be truly overflowing with style and character. Learn more…
Modern Monochromatic Bouquet
Building “architecture” into a bridal bouquet can help elevate a simple cascading bouquet into something truly spectacular and modern. @Erik Witcraft AIFD @Rio Roses
Responsible Pricing
Responsible Pricing: Today on Flower School Live Leanne resumes the discussion on pricing. There were so many questions and so much discussion during our last pricing program that we decided to continue the discussion.
Designing with an Idiot: Creating DIY Dried Flower Arrangements!
Fall is here, which brings out one of our all-time favorite things: dried flowers! Watch now as professional floral designer, Jessica, shows resident idiot, Stephanie, how to spruce up your holiday decor with some easy dried flower arrangements!
Butternut Squash Tutorial * Bouquets to Art *
In this video you will learn how to make a bouquet using a butternut squash, inspired by classic art pieces by Claude Monet. This is perfect for the Holidays and a great addition to your Thanksgiving table centerpiece!
The Versatility of Preserved Flowers in Event Planning
By incorporating preserved flowers into your designs you introduce a unique element to your decor offerings. Full Article Here Source: SecondFlor The versatility of preserved flowers in event planning In the world of event planning, the choice of floral...
Study Explores Sustainable Floral Design Practices
The results from a new research study, "Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry," are now released for floral businesses to utilize as they explore sustainable practices. Full Article Here Source:...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...
Field to Vase Dinner at Creekside Growers
The Field to Vase Dinner at Creekside Growers showcases a celebration of Michigan's rich agricultural bounty, local wines, and the art of culinary craftsmanship. Full press Release Below. FOR IMMEDIATE RELEASE. 9 September 2024 Michigan's...
Inside Pioneer Imports & Wholesale
Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on Permanent Botanicals In the distance, pristine warehouse racks and the sound of cart wheels can be seen and heard. In the foreground is a welcoming arch of baskets spilling with flowers, like...
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into displays of floral artistry celebrating the 30th anniversary of Florabundance. Full article here Source: floraldaily US: Blooms across California's Central Coast to celebrate 30 years of...
The Gateway To The Americas Floral Design Competition 2024
Celebrating Floral Excellence: The Gateway To The Americas International Floral Design Competition 2024 By Nita Robertson AIFD Last week in Panama, floral designers from around the world gathered to compete in the Gateway to the Americas Cup Floral Design Competition....
Principles and Elements of Floral Design
Learning the proper principles, elements, mechanics and techniques to achieve floral design mastery will help you to expand your skills and truly enjoy the artform. Sharon McGukin AIFD, Smithers-Oasis Design Director, shares her knowledge on the foundation of floral...
Georgia Governor Proclaims September Balloon Month
This recognition highlights the joy balloons bring and the significant economic impact of the balloon industry in Georgia and worldwide, achieved with the support of Bob Burton, COO of burton + BURTON® Full press release below Source: burton and Burton Georgia...
