“Where flowers bloom,
so does hope.”
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Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
Can You See Me?
What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation....
SAF Held its 137th Annual Convention in Orlando
By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo, and...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
Winning the War for Workers
How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and job-seekers no longer seem...
“Best in Blooms”
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...
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Amy McLaughlin Floral Design Tutorial
Newburyport Floral Designer, Amy McLaughlin, shows us how to create a beautiful fall themed floral arrangement.
Vintage Collection Centerpiece
This component design idea, from floral designer @Erik Witcraft AIFD offers myriad options for creating an elegant tablescape that is not only versatile but also easy and fast to create. @Alexander Roses @David Austin Wedding Roses
Designing with a Pumpkin
Leanne Kesler AIFD adds autumn flowers to a pumpkin to create the perfect fall arrangement. Fun!
Autumn floral design with garden roses, rose hips and physalis.
A modern and stylish floral design made by Tineke Geerlings in cooperation with Pure Seasonal Flowers.
How to Make a Pumpkin Flower Arrangement
Today I’m sharing how to make a pumpkin flower arrangement without using floral foam, and utilizing the top of the pumpkin as well!
How to Make a Crate Floral Design with Fresh flowers and echeveria plants
This week, Debbie demonstrates how to make a crate arrangement with fresh flowers and echeveria plants for a dinner party or to give as a gift in a popular colour palette of light blue, cream and greys.
Floral Design Classes Online
As students prepare to return to school, the word “school” is evolving. Just what does it mean? At Floral Design Institute we have been teaching floral design in person since 1969 and home study since 1996.
Jewel Tones
Autumn is full of jewel tones and layers of texture from berries, dried seed-heads and autumn foliage. Get inspired by this beautiful David Austin Roses styled shoot.
TROPICAL CREATIVE / Creative Edge October 2020 Video!
In this ‘Tropical Creative’ article, I decided to reintroduce some of my early favorite ideas and techniques blended with today’s methods and sensibility to bring to life a new evolved version that may have a place in today’s flower business
Dutch Lily Days 2024
From June 4 to 7, thirteen lily bulb exporters opened their doors to the international lily trade, giving visitors insight into the quality and characteristics of the large number of diverse varieties. Full Article Below Source Impressive Dutch Lily Days 2024 From...
New Fund Established Honoring Kathleen Kennicott
In October of 2023, the Katie Kennicott Memorial Tribute was established, honoring Katie's life. Through months of continued contributions and additional funds from Katie's loving husband, Harrison "Red" Kennicott, the fund has grown from a tribute fund (under...
Chrysanthemums for summer vibes
Chrysanthemum styling ideas tailored to the summer trends of 2024. Full Article Below Source Chrysanthemums for summer vibes These are the summer trends of 2024 Manfred Hoffman - creative director of the German florists' association FDF - and floral arranger Oliver...
Summer Social Media Campaigns for Florists
By leveraging the right social media strategies, you can turn this season into a blooming period for your business. The article below shares social media campaign ideas to help you boost engagement and grow your florist business. Full Article Below Source Sizzling...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...
Rosaprima launches Anemone Levante Collection
Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
