“Where flowers bloom,
so does hope.”
RECENT POSTS
The Global Holiday Spirit – Cultural Holiday Calendar
Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph As a florist, you always the challenge of coming up with inventive ways to increase your revenues. There are larger displays, a more varied offering...
Test Start: Flower Business
Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...
Finishing Touches
Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...
Avoiding Overtime Penalties
Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry Wage-and-hour law has...
Dried Botanical Trends Across the Pond
By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are members of a community of curious and passionate people, constantly exploring the magic of what inspires them. This curiosity propelled me to travel to Katowice, Poland, in...
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...
“Best in Blooms” Winners November
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...
Four New Looks in Holiday Décor for 2022
By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...
The Supply Chain Challenge
Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain issues first...
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...
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Design Elements and Principles
In this video how-demonstration Leanne briefly reviews the Elements and Principles of Floral Design as she creates a beautiful design in the formal linear style. Learn More…
Creative Floral Design with Wrapping skill by Perry Yang
Creative Floral Design with Wrapping skill by Perry Yang
Amy McLaughlin Floral Design Tutorial
Newburyport Floral Designer, Amy McLaughlin, shows us how to create a beautiful fall themed floral arrangement.
Vintage Collection Centerpiece
This component design idea, from floral designer @Erik Witcraft AIFD offers myriad options for creating an elegant tablescape that is not only versatile but also easy and fast to create. @Alexander Roses @David Austin Wedding Roses
Designing with a Pumpkin
Leanne Kesler AIFD adds autumn flowers to a pumpkin to create the perfect fall arrangement. Fun!
Autumn floral design with garden roses, rose hips and physalis.
A modern and stylish floral design made by Tineke Geerlings in cooperation with Pure Seasonal Flowers.
How to Make a Pumpkin Flower Arrangement
Today I’m sharing how to make a pumpkin flower arrangement without using floral foam, and utilizing the top of the pumpkin as well!
How to Make a Crate Floral Design with Fresh flowers and echeveria plants
This week, Debbie demonstrates how to make a crate arrangement with fresh flowers and echeveria plants for a dinner party or to give as a gift in a popular colour palette of light blue, cream and greys.
Floral Design Classes Online
As students prepare to return to school, the word “school” is evolving. Just what does it mean? At Floral Design Institute we have been teaching floral design in person since 1969 and home study since 1996.
FleurEx 2024
The British Florist Association's annual conference, held from September 28-29 at the East Midlands Conference Centre in the UK, brought together florists and industry experts for a dynamic and inspiring event. Full Article Here Source: Flora FleurEx 2024 The...
BloomNation Now Offers Full Support in Spanish
BloomNation is proud to announce that they now provide comprehensive support in the Spanish language for all stages of the florist journey—from sales and onboarding to ongoing customer success. In conjunction with the launch of their Spanish-language support, they are...
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four...
New Cut Flowers to be Presented at the IFTF
The Import Promotion Desk (IPD) will be presenting a wide range of cut flowers and floral rarities from Ecuador, Colombia, and Kenya at the International Floriculture Trade Fair (IFTF) from the 5th to the 7th of November 2024. Full Press release below Import Promotion...
Enter the Designs of the Decades Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." Each competition in...
FloraCraft’s Jamie Sutton Named to Chamber’s Future Five
Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. FloraCraft’s Jamie Sutton Named to Chamber’s Future Five Sutton honored at the Chamber Alliance...
Tips to Market Flowers for Boss’s Day
Make Boss’s Day a more significant holiday for your flower business. Help your customers show their appreciation meaningfully, and watch your fall sales grow. Full Article Here. Source: Rio Roses 7 Simple Yet Effective Tips to Market Flowers for Boss’s Day September...
Anthurium Named After Hitomi Gilliam
At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo, a new variety of anthurium named Hitomi Gilliam was unveiled, honoring the renowned floral designer Hitomi Gilliam AIFD. This stunning light green, tulip-shaped anthurium features a unique...
HFNA 2024 Fresh Look Expo
By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown Flowers The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands,...
