“Where flowers bloom,
so does hope.”
RECENT POSTS
A Florist’s Guide to Lilies
With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the autumn season and all its holidays. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their...
2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
Can You See Me?
What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...
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Amy McLaughlin Floral Design Tutorial
Newburyport Floral Designer, Amy McLaughlin, shows us how to create a beautiful fall themed floral arrangement.
Vintage Collection Centerpiece
This component design idea, from floral designer @Erik Witcraft AIFD offers myriad options for creating an elegant tablescape that is not only versatile but also easy and fast to create. @Alexander Roses @David Austin Wedding Roses
Designing with a Pumpkin
Leanne Kesler AIFD adds autumn flowers to a pumpkin to create the perfect fall arrangement. Fun!
Autumn floral design with garden roses, rose hips and physalis.
A modern and stylish floral design made by Tineke Geerlings in cooperation with Pure Seasonal Flowers.
How to Make a Pumpkin Flower Arrangement
Today I’m sharing how to make a pumpkin flower arrangement without using floral foam, and utilizing the top of the pumpkin as well!
How to Make a Crate Floral Design with Fresh flowers and echeveria plants
This week, Debbie demonstrates how to make a crate arrangement with fresh flowers and echeveria plants for a dinner party or to give as a gift in a popular colour palette of light blue, cream and greys.
Floral Design Classes Online
As students prepare to return to school, the word “school” is evolving. Just what does it mean? At Floral Design Institute we have been teaching floral design in person since 1969 and home study since 1996.
Jewel Tones
Autumn is full of jewel tones and layers of texture from berries, dried seed-heads and autumn foliage. Get inspired by this beautiful David Austin Roses styled shoot.
TROPICAL CREATIVE / Creative Edge October 2020 Video!
In this ‘Tropical Creative’ article, I decided to reintroduce some of my early favorite ideas and techniques blended with today’s methods and sensibility to bring to life a new evolved version that may have a place in today’s flower business
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious “Emerge” Symposium held in Orlando, FL, July 2-6, 2024. Full Press Release Below Source: AIFD American Institute of Floral Designers...
Create a Preserved Wedding Bouquet
In this tutorial learn the process of crafting a breathtaking preserved wedding bouquet that showcases your expertise and creativity using preserved flowers from SecondFlor. Full Article Below Source: SecondFlor Create a Preserved Wedding Bouquet with SecondFlor: the...
Rosaprima Presents the Bloom & Blossom Event
A Celebration of Floral Innovation Across U.S. Wholesalers Rosaprima is excited to present the Bloom & Blossom Launch Event, a nationwide showcase of the latest Rosaprima and Floraprima varieties. From August 15th to 31st, florists and designers can explore these...
Elevate Your Floral Photography
The "Floral Photography Checklist" provides tips and techniques for turning your floral creations into visual masterpieces. This essential guide, presented by New Bloom Solutions, is designed for floral professionals who want to elevate their creations into stunning,...
Tropical Floral Design Guide
Mayesh offers a free, invaluable resource for florists seeking to expand their expertise in tropical flowers and foliage. Download your free Tropical Guide today! Full Article Below- Source: Mayesh Introducing Our Tropical Floral Design Guide We're excited to announce...
A Milestone for Fitz Design
In the vibrant world of floral design, where creativity blooms and innovation thrives, it's always exciting to witness extraordinary achievements. Today, we’re delighted to share some fantastic news about one of our floral industry leaders: Fitz Design. Recently, Fitz...
Continental Floral Greens Announces New Partnership
Continental Floral Greens announced a significant development in its journey to provide top-quality floral products. The company has officially partnered with and leased the renowned Sun Valley Floral Farms in Willow Creek, CA. Source: Produce News Full Article Below...
Facebook Advertising Trends to Boost Your Floral Sales
Facebook is a powerful tool to reach new customers and keep current ones engaged. Learn more about current trends below. Source: Rio Roses Full Article Below How to Use 10 Top Facebook Advertising Trends to Boost Your Floral Sales July 18, 2024 Rio...
A Jacket Made of Garden Roses
In mid-February, alongside fashion designer Ra’iesa Kasimbeg and photographer Nora Maria, designer Yusif Khalilov constructed and modeled a 700-bloom head jacket composed of the most vibrant and peach-toned Juliet (Ausjameson) roses! Source: Alexandra Farms...
