“Where flowers bloom,
so does hope.”
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Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
Coming Events
Floral industry happenings and gift markets through July 2022. NOTES: This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
BloomNation Launches Promenade POS
Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results. BloomNation Launches...
Let’s get social! Join our social communities.
Floral Designer Brightens NYC Streets During Pandemic
New York City florist Lewis Miller and his team created pop-up floral art installations called “Flower Flashes” during the pandemic to help bring beauty in an unprecedented time. These beautiful creations have popped up around the city in front of hospitals and even...
Summer Garden Party
This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!
Funeral Flower Arrangement
Leanne Kesler AIFD shares with us a beautiful Funeral Flower Arrangement tutorial.
PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam
Hitomi Gilliam AIFD has been saving some great dried botanicals lately that she will re-purpose by painting them!
Wedding Bells// Bridal Bouquet// Flower Arrangement
Beautiful Wedding Bridal Bouquet Video Tutorial. #WeddingBells #BridalBouquet #Love
Asymmetric flower arrangement
Beautiful Assymetric Floral Design Video
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!
Sunshine Floral Centerpiece
Today Leanne Kesler AIFD creates a bright, bold and beautiful floral arrangement filled with sunshine and designed to raise your spirits. Using a foam-free taped grid technique she mixes craspedia, freesia, ranunculus, brunia, spiral eucalyptus, seeded eucalyptus and hydrangea to create a fabulous design. Enjoy!
FLOWER PILLBOX HAT / Creative Edge Tutorials
A FULL Start-to-Finish tutorial featuring one of the designs from Hitomi Gilliam’s monthly Creative Edge article!
Why Florists Celebrate Pride Month in June and October
Florists have two months of opportunities to celebrate equality, love and creative designs. It has become a tradition to create parade floats festooned with flowers, installations as well as personal floral bouquets. Full Article Below Source Flower Power Daily Why...
Philadelphia Flower Show with Abel Gonzalez Mencio
Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas shares his experience at the 2024 Philadelphia Flower Show. Full Article Here Source: Oasisfloralproducts.com “It was amazing!” says Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada...
Fun ‘N Sun Convention Registration Is Open!
Calling all floral enthusiasts and industry professionals! Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place from September 4 to 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, California. Blooming...
Connecting with Students: A Key to Industry Growth
Executive Director at Seed Your Future tells more about the initiatives that this organization has undertaken to address the issue of labor shortage in the horticulture sector. Read full article here: Source Floraldaily.com Jazmin Albarran, Seed Your Future "The...
How To Get Ready For Wedding Season
With wedding season on the horizon, Rio Roses offers valuable tips to help you prepare your floral business and ensure a blooming success this season! Full Article Below Source Rio Roses How to Get Ready For Wedding Season: 7 Vital Tips For Your Floral Business As the...
A Guide to Glass Sleeves
Integrating candles into a wedding ceremony or reception adds elegance and warmth to your client’s big day. In addition to candlestick holders, glass sleeves are often a mandatory event decor addition due to open flame policies at event venues. Full Article Below...
European Floral Trends 2024
EMC identifies four trends in European floristry and advises how you can incorporate them to elevate your floral designs and business. By EMC International (European Master Certification) How can trends help you unleash your creativity and grow your business? EMC...
The RHS Chelsea Flower Show 2024
The RHS Chelsea Flower Show 2024 showcased innovative garden designs and exceptional horticultural exhibits. Highlights included: Children’s Participation: Harry Holding collaborated with children from Sulivan School to create a child-centric garden, emphasizing fun...
Calculating Labor Costs for Wedding Services
When it comes to charging for weddings, make sure you have your labor costs calculated so that your business is profitable. Full Article Below Source Rio Roses HOW TO CALCULATE LABOR COSTS FOR PROFITABLE WEDDING SERVICES MAY 17, 2024 RIO ROSES FLORAL...
