“Where flowers bloom,
so does hope.”
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Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...
Roselily® Series is the Gold Standard of Double Lilies
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily is the superior choice of lilies Roselily® Series Is the Gold Standard Lilies are among the most recognizable flowers on the market today....
The Evolution of the Garden Rose
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021” has...
The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the industry changes the lives of thousands of farm workers along the way. By Nita Robertson AIFD, CFD Keeping up with the world’s demand for cut flowers involves many moving parts,...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
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How To Make A Cheerful Summer Garden Posy In Collar
It’s hot, it’s August and this little vibrant posy is easy to make and perfect for using different garden flowers.
Floral Designer Brightens NYC Streets During Pandemic
New York City florist Lewis Miller and his team created pop-up floral art installations called “Flower Flashes” during the pandemic to help bring beauty in an unprecedented time. These beautiful creations have popped up around the city in front of hospitals and even...
Summer Garden Party
This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!
Funeral Flower Arrangement
Leanne Kesler AIFD shares with us a beautiful Funeral Flower Arrangement tutorial.
PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam
Hitomi Gilliam AIFD has been saving some great dried botanicals lately that she will re-purpose by painting them!
Wedding Bells// Bridal Bouquet// Flower Arrangement
Beautiful Wedding Bridal Bouquet Video Tutorial. #WeddingBells #BridalBouquet #Love
Asymmetric flower arrangement
Beautiful Assymetric Floral Design Video
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!
Sunshine Floral Centerpiece
Today Leanne Kesler AIFD creates a bright, bold and beautiful floral arrangement filled with sunshine and designed to raise your spirits. Using a foam-free taped grid technique she mixes craspedia, freesia, ranunculus, brunia, spiral eucalyptus, seeded eucalyptus and hydrangea to create a fabulous design. Enjoy!
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...
Rosaprima launches Anemone Levante Collection
Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
ASCFG Announces 2024 Cut Flowers of the Year Winners
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories — Bulb, Fresh, Foliage and Woody — as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
