“Where flowers bloom,
so does hope.”
RECENT POSTS
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021” has...
The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the industry changes the lives of thousands of farm workers along the way. By Nita Robertson AIFD, CFD Keeping up with the world’s demand for cut flowers involves many moving parts,...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
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Floral Designer Brightens NYC Streets During Pandemic
New York City florist Lewis Miller and his team created pop-up floral art installations called “Flower Flashes” during the pandemic to help bring beauty in an unprecedented time. These beautiful creations have popped up around the city in front of hospitals and even...
Summer Garden Party
This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!
Funeral Flower Arrangement
Leanne Kesler AIFD shares with us a beautiful Funeral Flower Arrangement tutorial.
PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam
Hitomi Gilliam AIFD has been saving some great dried botanicals lately that she will re-purpose by painting them!
Wedding Bells// Bridal Bouquet// Flower Arrangement
Beautiful Wedding Bridal Bouquet Video Tutorial. #WeddingBells #BridalBouquet #Love
Asymmetric flower arrangement
Beautiful Assymetric Floral Design Video
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!
Sunshine Floral Centerpiece
Today Leanne Kesler AIFD creates a bright, bold and beautiful floral arrangement filled with sunshine and designed to raise your spirits. Using a foam-free taped grid technique she mixes craspedia, freesia, ranunculus, brunia, spiral eucalyptus, seeded eucalyptus and hydrangea to create a fabulous design. Enjoy!
FLOWER PILLBOX HAT / Creative Edge Tutorials
A FULL Start-to-Finish tutorial featuring one of the designs from Hitomi Gilliam’s monthly Creative Edge article!
Rosaprima Launches Newest Spray Rose Collection
Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...
Tips for Promoting Sympathy Flowers
Sympathy flowers beautifully express love and respect during times of loss. They offer comfort to grieving families and add a touch of beauty to sorrowful moments. However, marketing these flowers requires a delicate and thoughtful approach. Rio Roses provides...
ANDMORE Launches Enhanced Market Planning Tools for Buyers
Get more out of your market experience at this summers gift markets. By signing into AtlantaMarket.com or LasVegasMarket.com, buyers can create a Market Plan that seamlessly connects with the @Market App – allowing them to take their plan on-the-go at Market. See Full...
Royer Family Fund Provides Travel Grants for Retail Florists
A new travel grant has been established through the American Floral Endowment (AFE) by a generous bequest from the estate of Ken and Jean Royer. Ken and Jean Royer Family Fund Provides Travel Grants for Retail Florists For Immediate Release Source AFE Alexandria, VA -...
SecondFlor’s Premium Preserved Flowers Now Available in the U.S.
SecondFlor.us is thrilled to continue its expansion into the US market, bringing American professional consumers the unparalleled convenience and enduring beauty of preserved flowers. Full press Release Below- Source Secondflor SecondFlor’s Premium Preserved Flowers...
Discover Tavola
Rosaprima announced the website launch of their sister brand, Tavola! Full Article Below Source Rosaprima June 2024 We are thrilled to announce the website launch of our sister brand, Tavola! Developed with the same commitment to excellence that has defined Rosaprima...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...
European consumers are informed about the effects of flowers
The Flower Council launched a campaign in Europe to raise consumers' awareness of the effects that flowers have on their well-being, both physically and mentally. Full Article at Floraldaily.com Source Flower council launches international campaign Consumers informed...
