“Where flowers bloom,
so does hope.”
RECENT POSTS
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...
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DRIED BOTANICAL SCULPTURE / Tips & Techniques with Hitomi Gilliam
The process involved in creating an original painted botanical sculpture is entirely different than designing with store bought painted dried product and arranging them. It’s also entirely different from arranging fresh flowers in a vase. The uniqueness of your...
SEAMLESS MIDOLLINO / Quick Tips with Hitomi Gilliam
While Midollino sticks from Smithers-Oasis are packaged in 32” lengths, I often wish they came in one continuous roll so that creating with them could be cleaner without having to deal with the mechanics of exposed seams! So…. I came up with a simple solution which...
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
How To Make A Cheerful Summer Garden Posy In Collar
It’s hot, it’s August and this little vibrant posy is easy to make and perfect for using different garden flowers.
Floral Designer Brightens NYC Streets During Pandemic
New York City florist Lewis Miller and his team created pop-up floral art installations called “Flower Flashes” during the pandemic to help bring beauty in an unprecedented time. These beautiful creations have popped up around the city in front of hospitals and even...
Summer Garden Party
This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!
Funeral Flower Arrangement
Leanne Kesler AIFD shares with us a beautiful Funeral Flower Arrangement tutorial.
PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam
Hitomi Gilliam AIFD has been saving some great dried botanicals lately that she will re-purpose by painting them!
Wedding Bells// Bridal Bouquet// Flower Arrangement
Beautiful Wedding Bridal Bouquet Video Tutorial. #WeddingBells #BridalBouquet #Love
American Flower Farms Creating Entertaining Experiences
The American Grown Field to Vase Dinner Tour invites guests nationwide to dine in the fields of America’s most stunning flower and foliage farms. Source: Flowerpowerdaily How American Flower Farms Are Creating Entertaining Experiences By Jill Brooke...
Gladiolus: The Flower of August
By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily, corn flag Family: Iridaceae (Iris) Availability: year-round, as cut flowers Vase Life: seven to 14 days Gladiolus flowers, commonly called “sword...
AIFD Announces “Designs of the Decades” Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." This unique series...
Social Media Trends Every Florist Should Know
Social media plays a crucial role in your marketing strategy! Explore social media trends and tips on leveraging them to grow your business. Full Article Below Source Rio Roses FROM LIKES TO SALES: 6 SOCIAL MEDIA TRENDS EVERY FLORIST SHOULD KNOW JULY 18, 2024 RIO...
Leverage AI to Enhance Your Floral Business
Ferrer's presentation at the AIFD Annual Symposium offered invaluable insights into how AI can revolutionize the floral industry. She highlighted excellent resources, saving you the time and effort of researching various options. Read the article below for more...
Floral Ideas Beyond Centerpieces
With a vast array of developing trends, the role of floral design in event planning will only grow in significance. This brief overview of event décor trends is just the beginning. Full Article Here -Source Pioneer Wholesale Stunning Wedding Venues: Floral Ideas...
Expo Flor Ecuador 2024
By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...
AIFD Blooms Over Orlando
Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...
Gateway to the Americas International Floral Competition
By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers & Events will host the best floral designers in the world as they compete for the prestigious Gateway To The Americas Cup in beautiful Panama. The Gateway to the Americas International Floral...
