“Where flowers bloom,
so does hope.”
RECENT POSTS
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
Coming Events
Floral industry happenings and gift markets through July 2022. NOTES: This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
BloomNation Launches Promenade POS
Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results. BloomNation Launches...
Branching Out
A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...
Sustainable Floristry
What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...
How to Avoid Burnout
Advice for staying fresh as a daisy and maintaining your love for flowers. By Carrie Wilcox, EMC When people learn that I’m a florist, they often say things like, “You’re so lucky you get to play with flowers all day” and “You must love every minute of your job.” I am...
Flowering Branches
By Tonneli Grüetter Is there anything more beautiful than the emergence of delicate cherry blossoms fluttering in the spring? What about the minimalist majesty of a sweet Southern Magnolia branch kissed with ancient moss on its gently cracked bark? It...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...
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Floral Designer Brightens NYC Streets During Pandemic
New York City florist Lewis Miller and his team created pop-up floral art installations called “Flower Flashes” during the pandemic to help bring beauty in an unprecedented time. These beautiful creations have popped up around the city in front of hospitals and even...
Summer Garden Party
This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!
Funeral Flower Arrangement
Leanne Kesler AIFD shares with us a beautiful Funeral Flower Arrangement tutorial.
PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam
Hitomi Gilliam AIFD has been saving some great dried botanicals lately that she will re-purpose by painting them!
Wedding Bells// Bridal Bouquet// Flower Arrangement
Beautiful Wedding Bridal Bouquet Video Tutorial. #WeddingBells #BridalBouquet #Love
Asymmetric flower arrangement
Beautiful Assymetric Floral Design Video
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!
Sunshine Floral Centerpiece
Today Leanne Kesler AIFD creates a bright, bold and beautiful floral arrangement filled with sunshine and designed to raise your spirits. Using a foam-free taped grid technique she mixes craspedia, freesia, ranunculus, brunia, spiral eucalyptus, seeded eucalyptus and hydrangea to create a fabulous design. Enjoy!
FLOWER PILLBOX HAT / Creative Edge Tutorials
A FULL Start-to-Finish tutorial featuring one of the designs from Hitomi Gilliam’s monthly Creative Edge article!
Discover the Magic of Skagit
Nestled between the rugged Cascade Mountains and the Salish Sea, Skagit Valley is a thriving farming community just an hour north of Seattle, WA offering amazing activities during all four seasons. Renowned for incredibly fertile and productive farmland, Skagit Valley...
Jeff Leatham Creates Epic Flower World for Genesis House
Genesis House wisely partnered with celebrity florist Jeff Leatham to create a New York immersive floral world. Full Article Below Source Jeff Leatham Creates Epic Flower World for Genesis House By Jill Brooke Since flowers are catnip to everyone, Genesis House wisely...
New FloraLife® QuickMix Handheld Dosing System
FloraLife® QuickMix Handheld Dosing System is ideal for use by wholesalers, supermarkets, event planners and florists to avoid sub-optimal performance from hydration and feeding solutions. Full Article Below Source New FloraLife® QuickMix Handheld Dosing System...
Insights From Carl Bennett, Mastermind of David Austin Roses
Learn all about breeding innovations from a top breeder in the floral industry. An important segment of the garden rose story is that of David C.H. Austin (1926-2018), who, arguably, played the most fundamental role in transforming the world of roses. In the 1940s,...
The Alexandra Farms Garden Rose Design Contest Is Now Open!
The 7th annual Alexandra Farms garden rose design contest is now open! This contest welcomes floral designers worldwide to exhibit their finest creations using garden roses. Alexandra Farms invites entries featuring garden roses in the categories of Wedding Work and...
Pollen Talent Joins Forces with CalFlowers as a Preferred Partner
This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent's specialized recruiting services to attract top-tier talent and drive their businesses forward. Source: Calflowers Press Release See Full Article Below Pollen...
The Art of Nourishing with Colors Through Flowers
BallSB discovers this journey of connection with nature through the beauty of flowers and their power to convey emotions and feelings. Full Article Below Source Ball SB: "The art of nourishing with colors through flowers" "The connection between flowers and colors...
Samantha Bates AIFD Joins Prestigious FTD Education Team
FTD, a leading provider of floral-related products and services to retail florists and consumers, is pleased to announce the addition of Samantha Bates AIFD, CFD, CF to its FTD Education Team. Source:FTD Press Release Samantha Bates AIFD Joins Prestigious FTD...
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for mothers? Learn more about the incredible history of Mother’s Day. Source: Rio Roses THE HISTORY OF MOTHER’S...
