“Where flowers bloom,
so does hope.”
RECENT POSTS
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Coming Events
Floral industry happenings and gift markets through July 2022. NOTES: This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...
BloomNation Launches Promenade POS
Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results. BloomNation Launches...
Sustainable Floristry
What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...
Flowering Branches
By Tonneli Grüetter Is there anything more beautiful than the emergence of delicate cherry blossoms fluttering in the spring? What about the minimalist majesty of a sweet Southern Magnolia branch kissed with ancient moss on its gently cracked bark? It...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
Branching Out
A glorious springtime bridal bouquet, designed to highlight flowering branches, can be reinterpreted for every season of the year. Floral design and Photography by Paulina Nieliwocki Capturing the glory of the spring season, this splendorous hand-tied...
How to Avoid Burnout
Advice for staying fresh as a daisy and maintaining your love for flowers. By Carrie Wilcox, EMC When people learn that I’m a florist, they often say things like, “You’re so lucky you get to play with flowers all day” and “You must love every minute of your job.” I am...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...
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Floral Designer Brightens NYC Streets During Pandemic
New York City florist Lewis Miller and his team created pop-up floral art installations called “Flower Flashes” during the pandemic to help bring beauty in an unprecedented time. These beautiful creations have popped up around the city in front of hospitals and even...
PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam
Hitomi Gilliam AIFD has been saving some great dried botanicals lately that she will re-purpose by painting them!
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!
Summer Garden Party
This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!
Wedding Bells// Bridal Bouquet// Flower Arrangement
Beautiful Wedding Bridal Bouquet Video Tutorial. #WeddingBells #BridalBouquet #Love
Sunshine Floral Centerpiece
Today Leanne Kesler AIFD creates a bright, bold and beautiful floral arrangement filled with sunshine and designed to raise your spirits. Using a foam-free taped grid technique she mixes craspedia, freesia, ranunculus, brunia, spiral eucalyptus, seeded eucalyptus and hydrangea to create a fabulous design. Enjoy!
Funeral Flower Arrangement
Leanne Kesler AIFD shares with us a beautiful Funeral Flower Arrangement tutorial.
Asymmetric flower arrangement
Beautiful Assymetric Floral Design Video
FLOWER PILLBOX HAT / Creative Edge Tutorials
A FULL Start-to-Finish tutorial featuring one of the designs from Hitomi Gilliam’s monthly Creative Edge article!
The Alexandra Farms Garden Rose Design Contest Is Now Open!
The 7th annual Alexandra Farms garden rose design contest is now open! This contest welcomes floral designers worldwide to exhibit their finest creations using garden roses. Alexandra Farms invites entries featuring garden roses in the categories of Wedding Work and...
Samantha Bates AIFD Joins Prestigious FTD Education Team
FTD, a leading provider of floral-related products and services to retail florists and consumers, is pleased to announce the addition of Samantha Bates AIFD, CFD, CF to its FTD Education Team. Source:FTD Press Release Samantha Bates AIFD Joins Prestigious FTD...
A Tale of Romantic Rustic Elegance Using Danziger’s Enchanté™
Floral Designer Katya Huter from the Netherlands shares her recent design featuring Enchanté™ by Danziger. Drawing upon her expertise and creative vision, Huter recently curated a mesmerizing visual spectacle featuring Danziger's Enchanté™. Katya Huter shares: "The...
Pollen Talent Joins Forces with CalFlowers as a Preferred Partner
This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent's specialized recruiting services to attract top-tier talent and drive their businesses forward. Source: Calflowers Press Release See Full Article Below Pollen...
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for mothers? Learn more about the incredible history of Mother’s Day. Source: Rio Roses THE HISTORY OF MOTHER’S...
How to Maximize Harvested Cut Flowers From Your Garden
Harvested cut flowers from your garden adds a personal touch to your floral designs. This article provides valuable advice tailored for farmer florists. Full Article Below: Source True Client Pro Blog How To Maximize Harvested Cut Flowers Vase Life To have Harvested...
The Art of Nourishing with Colors Through Flowers
BallSB discovers this journey of connection with nature through the beauty of flowers and their power to convey emotions and feelings. Full Article Below Source Ball SB: "The art of nourishing with colors through flowers" "The connection between flowers and colors...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations Danziger! Source: Floraldaily.com Spring Festival by Danziger: Danziger celebrates 70th anniversary As spring...
Elevating Petals and Pastries
The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...
