“Where flowers bloom,
so does hope.”
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Hawaii Orchid Opulence
In 2018, Alison Grace Higgins, of Grace Flowers Hawaii in Honokaa, Hawaii, and her team created stunning male and female garments for American Flowers Week to highlight the vibrant
Washington Designer Dahlias
Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the farm she operates with her husband, Steve Pabody, in the northwest corner of Washington State. As a farmer-florist, she also runs Triple Wren Weddings,
Happy Canyon Florist
Whoever said “It takes a village” must have had Happy Canyon Flowers in Denver, Colo., in mind. This unique gift store boutique is a successful niche business model founded on out-of-the-box retail
Hope Holly Chapple
The message I have for our grieving industry is HOPE. Hope is all we have right now, and it is most certainly what we need. Our industry has suffered incredible financial loss. That loss is something we will
Alaska Peony Princess
Kim Herning, of Northern Lights Peonies in Fairbanks, Alaska, returns to share her second couture look expressing the unique character and beauty of the peonies she grows.
A Little Women Inspired Floral Story
In case you’ve missed the release of the film and have never had the time to read the book (make the time, by the way – it’s worth it!), Little Women is a classic story of four girls who were raised by their mother while their father
Flowers, Faces and Fashion
The playful and charming personalities that Tamara Hough posts on her Instagram feed (@morning.glory.flowers) capture the imagination as the perfect expression of American Flowers Week.
About American Flowers Week
American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can
Back To Nature
Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
Success through self-learning
There’s more than one path to becoming a professional florist. Some floral designers attend school to attain their floristry degrees while others may opt to earn professional credentials
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Don’t Miss SAF Phoenix 2023
This September the Society of American Florists will host SAF Phoenix 2023, the organizations 138th annual convention at the Westin Kierland Resort & Spa in Scottsdale, Arizona. The 3-day event will take place Sept 6-9 and focus on helping...
FTD & Smithers-Oasis Co-sponsor Competitors at WorldCup
FTD and Smithers-Oasis North America are proud to announce their co-sponsorship of the floral designers representing the United States of America and Canada in the Interflora World Cup, the world’s most prestigious floral design competition, in Manchester, England, on...
Nikki Tibbles – Making London Bloom
This London floral designer gained widespread praise, earning her a prominent place among the elite luxury florists. Learn more about her beautiful work. Full Article Below Source Florist Special With Nikki Tibbles This London floral designer's work has gained...
Ball SB Introduces a New Limonium: Altaic Skylight
Full Article Below Source BALL SB INTRODUCES A NEW LIMONIUM: ALTAIC SKYLIGHT MAY 16, 2023 RIO ROSES BREEDER'S CORNER Altaic Skylight is an exceptional cut flower that will captivate you with its vibrant and ethereal beauty — a true masterpiece in the world...
Rio Roses New Garden Rose Varieties
Rio Roses announced the new Rio Garden Rose varieties they will start carrying. These premium garden roses come in many of the most sought-after colors and shades. Full Article Below Source RIO GARDEN ROSES MAY 16, 2023 RIO ROSES RIO NEWS & PROGRAMS Just...
SAF’s Next Gen Live June 11-13 in Miami
The Society of American Florists’ Next Gen LIVE! is returning to Miami next month. From June 11-13 young floral professionals will gather with their peers (45 and younger) from all segments of the industry for 3 days of networking,...
Ricky Paul Flowers Named Chelsea in Bloom Winner
Once again the amazing talents of Ricky Paul Flowers galloped away to becoming a winner at the Chelsea in Bloom festivities. Full Article Below Source Ricky Paul Flowers Gallops towards Victory and Fun By Jill Brooke Once again the amazing talents of Ricky Paul...
American Rose Society Celebrates Rose Month
June is National Rose month, and the American Rose Society is honoring the flower with a full month of events. Source American Rose Society Press Release: Full Article Below June 2, 2023 AMERICAN ROSE SOCIETY TO CELEBRATE NATIONAL ROSE MONTH - JUNE 2023 SHREVEPORT,...
FloraLife new and improved FloraLife® Hydrate Hydrangea
FloraLife introduces a new product to hydrate and condition post-harvest hydrangea crops. When used, the product helps reduce the unpredictable wilting of hydrangeas, increasing crop quality. Full Article Below Source FloraLife introduces new product to hydrate and...
