
“Where flowers bloom,
so does hope.”

Backstage Pass
As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]
Lori McNorton Blooms on Boswell
Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]
Creativity
Meet the multitalented Thaddeus Servantez, AIFD, CFD, owner of Westminster Flowers & Gifts in the Denver, Colo. suburb of Westminster, who will be Main Stage Presenter at the American Institute of Floral Designers’ (AIFD) 2020 Symposium “Vision” in Chicago (July 2-7). Read more […]
Creative Combinations
Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]
Spring Sensation
Cut bulb flowers have some special care requirements — does yellowing foliage resonate with anyone? — because of the hormone imbalances that occur when they are cut from their bulbs. Here, Floralife shares secrets to properly caring for cut bulb flowers. (Read more …)
Classic Blue
Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]
A Marriage of Plants and Flowers
Make that money! Discover how a retail nursery and cut-flower farm in Washington state has turned its growing fields into a destination wedding venue. Also check out Erin Benzakein’s latest book, “A Year in Flowers,” and a mobile flower shop on Long Island. Cool stuff! [Read more …]
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Flower Power to the People — Right On!
Have you heard of Fleurs de Villes yet? Well, the series of “luxury floral design exhibitions” has made its debut in the U.S., and you absolutely must check it out. Maybe you can even get involved creating one of the spectacular designs! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]

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Danziger continues to celebrate & empower women florists in 2023
Here are the four talented women selected this year by Danziger to excite and empower florists in 2023. Full Article Below Source Danziger continues to celebrate and empower women florists in 2023 Danziger was happy with the results from last year's International...
Netherlands – The Land of Tulips
Visiting the tulip fields in the Netherlands is an absolute must! Full Article Below Source Netherlands - The Land of Tulips Do you have your next trip with destination Holland? Then visiting the tulip fields in the Netherlands is an absolute must! By: THURSD. |...
80,000 Free Tulips Delight Over 30,000 San Franciscans on American Tulip Day
On Saturday, March 4, 2023, 30-35,000 people gathered at Union Square in San Francisco, CA, to pick a free bouquet from the 80,000 tulips donated in honor of International Women’s Day. Full Article below Source 80,000 Free Tulips Delight 30-35,000 San Franciscans on...
Dyed Flowers Care & Handling
Working with dyed flowers is a little different in a couple of ways and there are some things you should know and expect before you receive them. Full Article Below Source Dyed Flowers Care & Handling LivRio Magazine February 2023, powered by FloraLife...
Happy International Women’s Day
Every year, on March 8, people from all across the globe commemorate and honour the wins and achievements of women, while simultaneously raising awareness around gender equality. Full Article Below Source Happy Women's Day 2023: Top 50 Wishes, Messages and Quotes to...
The Secrets to T.J. McGrath’s Orchid Dinner Masterpiece
A look at the mechanics and thought that went into T.J McGraths Orchid Dinner centerpiece. At the glamorous dinner in honor of the New York Botanical Garden’s annual orchid show, floral artists from around the United States were asked to design an individual...
Philadelphia Flower Show’s “Garden Electric” Best in Years
Floral designers from around the world gathered all week to create these artistic exhibits for the Philadelphia Flower Show, which will run until March 12th. Full Article by FlowerPowerDaily Below Source Philadelphia Flower Show’s “Garden Electric” Best in YEARS...
FloraLife Assesses Recyclable Paper Packets Line and Announces it Carbon Neutral
FloraLife has announced that its global line of flower food packets’ carbon footprint has been fully assessed. All FloraLife® branded recyclable paper flower food packet products, which includes FloraLife® Express and FloraLife Crystal Clear®, are now deemed to be...
80,000 Tulips to Illuminate San Francisco in Celebration of International Women’s Day
On March 4, 2023, American Tulip Day is returning to San Francisco. Union Square will be transformed by 80,000 American-grown tulips, grown from Dutch bulbs, in honor of International Women’s Day. The public is invited to come and pick a free bouquet of tulips for...