“Where flowers bloom,
so does hope.”
RECENT POSTS
Classic Blue
Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]
A Marriage of Plants and Flowers
Make that money! Discover how a retail nursery and cut-flower farm in Washington state has turned its growing fields into a destination wedding venue. Also check out Erin Benzakein’s latest book, “A Year in Flowers,” and a mobile flower shop on Long Island. Cool stuff! [Read more …]
Julio Freitas — The Flower Hat
Montana flower man Julio Freitas uses Instagram to build his business and a national reputation for himself. Learn how you can do the same! [Read more …]
Flower Power to the People — Right On!
Have you heard of Fleurs de Villes yet? Well, the series of “luxury floral design exhibitions” has made its debut in the U.S., and you absolutely must check it out. Maybe you can even get involved creating one of the spectacular designs! [Read more …]
Buying a Floral Business
What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]
On the Theme February 2020
Florists’ Review publisher Travis Rigby shares his thoughts on the current houseplant trend and why he thinks it is here to stay. [Read more …]
Question of the Month – February 2020
Find out what six florists have done to take advantage of the current houseplant boom. [Read more …]
Creativity: Jorge Uribe, AIFD, EMC
Discover how Jorge Uribe, AIFD, EMC, owner of Urban Floral in Wolcott, Conn., strengthens his creative muscles and where he gets his creative inspiration from. [Read more …]
Perfecting Plants
Six tips to help you tap into the hottest trend in years — houseplants! [Read more …]
The Rise of Plant Parenthood
Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]
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Valentine’s Day 2023 in the U.S.
The availability of roses, which is still the number one flower for this holiday, was good, and the quality was excellent! Also, logistics were significantly improved compared to last year. Full Article Below Source Valentine’s Day & the American floral market...
Lewis Miller’s Valentine Flower Flash Inspires New York Love
Whether it was celebrating romance, friendship or self-love, New Yorkers got in the mood for love under a lush romantic rose arch that florist Lewis Miller generously created at Rockefeller Plaza. Full Article Below Source. Flowerpowerdaily Lewis Miller’s Valentine...
Nine Ways Any Business Can Improve The Quality Of Their Video Marketing
Whether you're creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Here are some tips to improve your video marketing. Full Article Below...
Save the Date for Society of American Florists’ Premier Events
Mark your calendar for the Society of American Florists’ two premier live events. The second annual Next Gen LIVE! will take place June 11-13 in Miami, Florida and SAF’s 138th annual convention will be Sept. 6-9 in Phoenix, AZ. Full Article Below Source Save the Date...
Valentine’s Day Inspiration
In honor of love, and their work, here are the love interpretations from Jeff Leatham. Lewis Miller and Tulipina’s Kiana Underwood. Full Article Below Source Flowerpowerdaily 3 of the Greatest Florists Show How to Do Valentine Love By Jill Brooke The tradition of...
Asocolflores looking back at 2022
For the Colombian flower growers, 2022 was marked by strengthening a sustainable activity that generates decent and formal employment, welfare for its communities and workers, and inspiring experiences for the consumers and processes involving top-quality standards of...
Suntory Flowers Glams Up The GRAMMYs
Suntory Flowers delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs, Inc., the official botanical artist for the GRAMMYs. Source: Suntory Press Release Suntory Flowers Glams Up The GRAMMYs TOKYO, Japan, February 8, 2023: Suntory...
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored...
Floral Arrangements for the Physical and Digital World
Flowerboy Project , a physical and virtual floral and coffee bodega, is introducing one of a kind, limited edition digital bouquets. The digital bouquets merge the experience of their physical flower store in Venice, California, with a wider digital community. Full...
