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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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from the magazine
The Rise of Plant Parenthood

The Rise of Plant Parenthood

Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]

Hawai’i High

Hawai’i High

What could be better than a trip to Hawai’i? How about a trip to Hawai’i to experience floral design with luscious, local tropical flowers and a vow-renewal ceremony! Read about the Hawai’i Floriculture & Nursery Association event […]

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Trend Alert – Red & Pink

Trend Alert – Red & Pink

Pink and reds are set to become a hot wedding trend for 2023, which is a welcome addition to the wedding flower color palette, traditionally dominated by white and blush tones. Full Article Below Source Alexandra Farms Trend Alert – Red & Pink Once considered a...

WF&FSA Floral Distribution Conference

WF&FSA Floral Distribution Conference

By Nita Robertson AIFD, CFD From March 6-8, the WF&FSA Floral Distribution Conference took place in Doral Miami, FL. This is a special event where suppliers and wholesalers meet for a unique experience that helps bridge the floral community together in order to...

Dianthus Week Colombia 2023

Dianthus Week Colombia 2023

During the week between March 13 and 17, Colombia celebrates Dianthus Week, organized by 9 breeders who will open their showcases to receive visits from local and foreign buyers and flower growers who will be able to learn about the new carnation varieties setting the...

AFE Grow Pro Webinar Series Released

AFE Grow Pro Webinar Series Released

In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges. Full Article Below Source American...

2023 Great Lakes Floral & Event Expo Recap

2023 Great Lakes Floral & Event Expo Recap

Another successful event for the Great Lakes Floral Association. The event was full of excitement with a full agenda including Business seminars, design classes, Main stage shows, the trade show floor as well as networking with fellow industry professionals, visitors...

Cut Rose Varieties You Should Try in 2023

Cut Rose Varieties You Should Try in 2023

By Tonneli Grüetter Believe it or not, winter is almost over. Florists everywhere can rejoice on March 20, the first day of spring 2023. As the days become longer, floral designers tune their focus to the distant sound of wedding bells, graduation marches and prom...

Netherlands – The Land of Tulips

Netherlands – The Land of Tulips

Visiting the tulip fields in the Netherlands is an absolute must! Full Article Below Source Netherlands - The Land of Tulips Do you have your next trip with destination Holland? Then visiting the tulip fields in the Netherlands is an absolute must! By: THURSD. |...

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