“Where flowers bloom,
so does hope.”
RECENT POSTS
The Importance Of Branding
Successful branding and marketing reinforces business perception and can help increase sales. Learn how […]
Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Adding Corporate Events To Your Income Stream
Increased marketing efforts and expanded services can help increase corporate sales. Learn how […]
GATHER. DESIGN. GROW.
Progressive and sustainably minded floral pros meet for the Slow Flowers Summit. Read more […]
The 21St-century Florist – Hyper Delivery
Flowers delivered as fast as possible with as little wasted product as possible. Learn more about Hyper Delivery […]
Brooklyn Blooms Local
A farming foundation inspires Molly Culver’s commitment to seasonal and sustainable design. Read more […]
CREATIVITY
If you ever have had the opportunity to meet Susanne Law, AIFD, EMC, head designer of La Belle Fleur Floral Boutique in Surrey, British Columbia, Canada, you are immediately struck by her exuberant nature and passion to create. At any moment and in any place, be it...
Small Is B I G
"The “mini/tiny/diminutive” trend is raging and has spread to the floral industry – first with plants and now with cut flower bouquets and arrangements." All trends start small. People throughout history have had an affinity for miniature objects. From ancient...
Colombian Flower Growers Court New York
"With the goal of educating U.S. florists and consumers about the top-quality floral products grown by Colombia’s flower farmers, Asocolflores traveled to the Big Apple in July to shoot a video showcasing the best of Colombian flowers.” The Association of Colombian...
“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
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Increase Your Online Floral Sales For Christmas 2022
Rio Roses shared digital marketing ideas for your online floral business. One tip for bringing more customers to your website is to turn up the holiday cheer by making holiday themed landing pages. The faster you get your digital marketing going, the sooner you’ll...
Marketing Trends for 2023 You Should Consider
As you plan your 2023 marketing strategies, consider focusing on email marketing, video content, and virtual experiences. These methods are becoming more impactful. Learn more about how telling your story can further impact your marketing and overall business goals in...
Interflora World Cup Tickets Are Now On Sale
Tickets are now on sale for the world’s biggest and most prestigious floral design competition - the Interflora World Cup - which is coming to the UK for the very first time in 2023. Not only will the event be a display of skill and spectacular artistic design, but...
New, Improved FloraLife ForEver Green Solution
FloraLife® ForEver Green solution and spray safely aids in holding moisture in, resulting in less needle drop. The new formulation reduces dehydration, browning and wilting, providing optimal longevity. It also maintains the color vibrancy of evergreens....
Got You Talking! Most Talked About Florists of 2022
The top 10 most-talked-about florists of 2022 in FR’s floral community. By Tonneli Grüetter No. 10 Yassi Taheri Yassi Taheri Floral Design Tehran, Iran yassitaheri.com @yassifloraldesign There is an undeniable joy every florist feels in seeing familiar materials used...
The Global Holiday Spirit – Cultural Holiday Calendar
Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph As a florist, you always the challenge of coming up with inventive ways to increase your revenues. There are larger displays, a more varied offering...
Laura Dowling’s Tips to Make Spectacular Holiday Wreaths
Laura Dowling is an award-winning florist and designer known for her signature French garden-style flowers, spectacular wreaths and innovative floral decor. Dowling shares some tips and inspiration for creating gorgeous creative wreaths. Full Article Below Source...
A Creative Connection with Flowers and Nature
Talented Ohio based florist Andrew Thomas takes a creative approach to the connection of nature and flowers. Thomas creates emotion with flowers in natural settings. He literally does a deep dive into this topic. Learn more about this amazing florist and be inspired...
Pantone’s 2023 Color of the Year is Viva Magenta
Pantone announced its 2023 color of the year, Viva Magenta. PANTONE 18-1750 Viva Magenta is a vibrant and nuanced shade of crimson red, drawing on both warm and cool tones. The color’s origins are grounded in nature with an electrifying hue that can be found in both...
