“Where flowers bloom,
so does hope.”
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The 21St-century Florist – Hyper Delivery
Flowers delivered as fast as possible with as little wasted product as possible. Learn more about Hyper Delivery […]
Brooklyn Blooms Local
A farming foundation inspires Molly Culver’s commitment to seasonal and sustainable design. Read more […]
CREATIVITY
If you ever have had the opportunity to meet Susanne Law, AIFD, EMC, head designer of La Belle Fleur Floral Boutique in Surrey, British Columbia, Canada, you are immediately struck by her exuberant nature and passion to create. At any moment and in any place, be it...
Small Is B I G
"The “mini/tiny/diminutive” trend is raging and has spread to the floral industry – first with plants and now with cut flower bouquets and arrangements." All trends start small. People throughout history have had an affinity for miniature objects. From ancient...
Colombian Flower Growers Court New York
"With the goal of educating U.S. florists and consumers about the top-quality floral products grown by Colombia’s flower farmers, Asocolflores traveled to the Big Apple in July to shoot a video showcasing the best of Colombian flowers.” The Association of Colombian...
“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
Question Of The Month – October
"If you provide floral services for corporate clients, how did you break into that segment? What advice do you have for reaching this client base and serving corporate clients?" I do it the old-fashioned way: I walk in the door and introduce myself; I bring a small...
Parties and Events
Ideas and inspiration for corporate events and party celebrations of all sizes and budgets. …
From the Publisher
This is the fourth year of my short career so far in the floral world, and I’m finding that the best reward is building wonderful new friendships – with my team, our advertisers and, of course, many of our wonderful readers. Each of you, in your own ways, have taken me under your wing and taught me your corner of this industry, and I am forever grateful. […]
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Prepare Your Brick and Mortar Business For Christmas Sales
The busy holiday season has begun as we prepare for the December rush. Rio Roses shares some marketing ideas to help you bring more of that Christmas business into your store. Online shopping is here to stay and only getting bigger. However, Christmas isn’t just about...
Global Cut Flowers Market to Hit Sales of $47.9 Billion by 2030
The global cut flowers market generated revenue of $ 28,891.5 million in 2021 and is estimated to reach a valuation of $ 47,965.5 million by 2030 at a CAGR of 5.8% during the forecast period. As the demand for cut flowers market continues to grow, so does the need for...
Ball Introduces Polar Bear And Alba Gypsophila Varieties
Recently BallSB proudly announced two new Gypsophila varieties: Polar Bear and Alba. These “tiny giants” grow in sprays so abundant that they can fill any space. Their soft white buttons will make you feel like you’re floating through the clouds. Learn more about the...
Rose Growers Battle Wet Weather in South America
For the last three months, the weather phenomenon La Niña has been causing constant rains in Colombia. As a result, flower crops are affected, as botrytis thrives in these weather conditions. Growers are doing their utmost best to prevent this fungus from spreading....
Thanksgiving Florals
The holiday season has begun as florists are working hard this week to create fabulous flowers for the upcoming Thanksgiving Holiday. Here is some inspiration for all of you hard-working florists. Wishing you all a holiday filled with family, food, and flowers. Full...
Mayesh Announces American Grown Chrysanthemum Partnership
Mayesh announced a partnership with King's Mums to bring some of the best local Chrysanthemums to market. King's Mums is an American grower and propagator located in Oklahoma. Brian Kanotz, the owner, curates a wide selection of heirloom varieties of Chrysanthemums....
The Carnation Is The Perfect Holiday Bloom
Today’s Carnations are available in a stunning range of colors, from soft creams to dramatic purples and so many other shades in between. As you celebrate the holiday season, whether traditional red and white, romantic and muted, or vivid and bright, you can count on...
Rosaprima introduces Anemones
Exciting news: Rosaprima Introduces anemones to their flower collection. Introducing Mistral Panda & Mistral Bordeaux, two new stunning anemone varieties by Rosaprima. Source: Rosaprima Press Release Rosaprima is excited to announce the addition of Mistral Panda...
Dried Botanical Trends Across the Pond
By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are members of a community of curious and passionate people, constantly exploring the magic of what inspires them. This curiosity propelled me to travel to Katowice, Poland, in...
