“Where flowers bloom,
so does hope.”
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Make Your Outdoor Wedding Flowers
"How to condition cut flowers and foliages to ensure they can withstand the elements when used for outdoor weddings." t’s Tuesday, and you have received the flowers for Saturday’s outdoor wedding. Suddenly, the clock begins ticking, counting down the optimum...
Question of the Month
What is the biggest challenge you face with brides and weddings today, and how do you deal with it? I am routinely presented with the same inspirational images, which requires me, in each consultation, to encourage the couple to make their look and style feel...
Outdoor Weddings
Enhancing Mother Nature
2019 American Grown Field To Vase Dinner Tour
"Dinner tour dates and locations offer unique opportunities for diners around the country" With the farm destinations for the 2019 American Grown Field to Vase Dinner Tour now released, Certified American Grown is working on the lineup of nationally acclaimed floral...
From the Publisher – March
“The meaning of life is the journey and not really in any one thing or an outcome or a result. I think it’s the process, and I think that if you can find happiness in the process, then maybe that’s it.” – Charisma Carpenter, actress I’m typically not one to quote...
Design School Redux
"Morgan Anderson, Ph.D., edits a brilliant new edition of our favorite floral textbook" Florists’ Review first published Design School in 2003, and since then, this essential reference has been reprinted six times, selling more than 47,000 copies as the main...
Checklist for Mother’s Day Floral Success – and Beyond
"Tips for cut-flower care and shop maintenance that will increase the life of the blooms you sell and customers’ satisfaction with them." You’re a floral retailer who provides great products and impeccable services. If only more people knew you existed! Often,...
Creativity In The Modern World
"How technology influences our creative processes" aISCOVERING OUR CREATIVITY Our brains were built for being creative. Creativity is one of the most fundamental of human qualities. It is truly part of our basic human nature. Creativity is sometimes looked at as...
What To Do With The Color Of The Year
"How to implement Pantone’s “Living Coral” into your daily business." ast December, we received an e-mail from the commercial director of a major flower importer and exporter in Holland. He was finalizing his company’s exhibition at January’s IPM ESSEN 2019, a...
Flowers& Community
"Artistic, educational or promotional, floral collaborations reflect a new model in the marketplace." In the imaginations of many floral designers, the medium of flowers is so much more than a “product.” Rather flowers are a vehicle to bring people together – for...
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One of the world’s top floral designers takes stock of the trends reshaping his trade
Bastiaan Hutten is all too familiar with the highs and lows of running a floral design company. He’s the manager of Ten Kate, a 127 year old, family-owned Dutch floral company, and has worked for high-profile clients like Art Basel, Sotheby’s, and The European Fine...
Young Floral Pros Bring Energy and Experience to Miami at SAF’s First Next Gen Live! Event
During the SAF Next Gen Live event, young retailers, wholesalers, importers, growers and manufacturers attended education sessions focused on leadership skills, productivity hacks, social media expertise, design tricks, and more. Opportunities to network with peers,...
Floral Artist Sue McLeary Creates Fabulous Wearable Flowers
Read more abou the floral artist Sue McLeary. In her hands, flowers are modernized and massaged into instruments to create floral jewelry, floral installations, cascading arrangements, and lessons on sustainable living. Full Article Below Source Flowerpowerdaily Sue...
FACEBOOK TRENDS FOR 2022 TO INCORPORATE INTO YOUR MARKETING STRATEGY
Facebook should be a vital part of your overall social media marketing strategy. Below are some statistical insights and trends that you can tap into for more engagement and success. Facebook has 2.93 billion monthly active users, so make sure you have great content...
Instagram may have backtracked. But video is coming
Instagram is reversing some of the controversial changes to its display and algorithm in response to a growing backlash against its push to short-form video. But analysts believe the changes are inevitable as social platforms vie for advertising revenue and users...
Expo Flor Ecuador 2022
The Expo Flor Ecuador show will be held in Quito from October 5-7 where 109 exhibitors, including 64 flower growers, 20 logistics operators, 14 flower breeders, and more, will present their products and services. As of the first week of July, over 720...
Dried and Pressed Flowers Are Molded into Delicate Sculptural Vessels
Amazing sculptural vessels created out of dried and pressed flowers by Shannon Clegg are full of creativity and inspiration. South African-born Shannon Clegg is a designer-maker and part-time educator whose work embraces the principles of biophilic design, creating to...
Rio Rose Lilies the Gold Standard of Double Lilies
"We at Equiflor continually work to help you grow your floral business. That means being at the forefront of trends and new opportunities. And that’s why we’re proud to share the beauty of Rio Rose Lilies with you." The rose lily is an elegant, distinctive, and...
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
