“Where flowers bloom,
so does hope.”
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Picture-Perfect Weddings 2018
"Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
Outdoor Weddings – On the Theme
"“In springtime, the only pretty ring time, When birds do sing, Hey ding a ding, ding. Sweet lovers love the spring" - William Shakespeare Ah, spring, the harbinger of new life, new beginnings and fresh starts. No wonder it inspires so many weddings, when life is so...
A Flower Farm for Brides
"Cutting gardens and a picture-perfect cottage draw florists and wedding photographers alike." Wildflowers bloom in Nixa, Mo., where Kelly Hill once grew and preserved antique garden roses to make handcrafted wreaths for craft fairs in the 1990s. Today, after a few...
Designer Profile
Having moved to the U.S. just nine years ago from Belarus, Lana (Svetlana) Chernyavsky, AIFD, will likely present floral designs influenced by her Eastern European homeland during her main-stage program at this summer’s American Institute of Floral Designers (AIFD)...
Make Your Outdoor Wedding Flowers
"How to condition cut flowers and foliages to ensure they can withstand the elements when used for outdoor weddings." t’s Tuesday, and you have received the flowers for Saturday’s outdoor wedding. Suddenly, the clock begins ticking, counting down the optimum...
Question of the Month
What is the biggest challenge you face with brides and weddings today, and how do you deal with it? I am routinely presented with the same inspirational images, which requires me, in each consultation, to encourage the couple to make their look and style feel...
Outdoor Weddings
Enhancing Mother Nature
2019 American Grown Field To Vase Dinner Tour
"Dinner tour dates and locations offer unique opportunities for diners around the country" With the farm destinations for the 2019 American Grown Field to Vase Dinner Tour now released, Certified American Grown is working on the lineup of nationally acclaimed floral...
From the Publisher – March
“The meaning of life is the journey and not really in any one thing or an outcome or a result. I think it’s the process, and I think that if you can find happiness in the process, then maybe that’s it.” – Charisma Carpenter, actress I’m typically not one to quote...
Design School Redux
"Morgan Anderson, Ph.D., edits a brilliant new edition of our favorite floral textbook" Florists’ Review first published Design School in 2003, and since then, this essential reference has been reprinted six times, selling more than 47,000 copies as the main...
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Studies Confirm Houseplants Power for Prosperity and Health
A new study reveals what a series of other recent studies have also confirmed – people who put houseplants in their homes and offices are more productive and happier. Plants are good for mental health and promote happiness. Be sure to offer plant options at your...
The International Master Floristry Program with Gregor Lersch
Source: Boerma Instituut® The International Master Floristry (IMF) taught and certified by Gregor Lersch is the most comprehensive program available to deepen your floristic knowledge, gain high level technical skills, and to expand your creativity and innovation. It...
Hottest Bridal Bouquet Trends
Bridal bouquets should be comfortable and should represent the couple and their style. This is just one of the changes the wedding industry has seen since COVID-19: a shift in focus back to the couple. Tradition is nice, but in a time where microweddings and curating...
Expo Flor Ecuador 2022 is almost here.
Flor Ecuador is an appellation of origin that represents the Ecuadorian flower sector through Expo Flor Ecuador 2022 (International Flower Fair) and Flor Ecuador Certified ®(Environmental Certification Scheme). This year's Expo will take place from October 5th...
How Singapore is turning multi-storey car parks into farms
Interesting article about Singapore and the farms they are building on rooftops. At least a dozen of these rooftop farms have now sprouted up across the South East Asian city. This is important for Singapore as they have been importing 90% of their food. Land there is...
Danziger’s Open Days 2022, an Instagram Inspired Experience
The annual event, that attracts numerous growers, wholesalers, florists and floral designers, will be held at the company’s cutting farm in Vereda Pontezuela, Colombia, from August 29th to September 2nd. Danziger’s Chrysanthemum Open Days 2022 will showcase more than...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
A Day at Longwood Gardens
Venture to Kennett Square, Pennsylvania and you’ll find a gem worthy of traveling for. Longwood Gardens is home to 1,100 acres of stunning outdoor and indoor gardens. There is so much to see and the plants in bloom are always changing. It is a great destination for...
Attendees Will Dive Into The 2023 Floral Trends Forecast At SAF’s Annual Convention
Source: SAF press release Alexandria, VA– August 12, 2022– Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. His annual trend forecast informs every part of the industry from production, marketing and...
