Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Florist Spotlight: Melissa Pack

by FR Team | March 14, 2022 | Creativity & Education, Florist Spotlight, Main Theme Story | 0 Comments

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...

Mother’s Day Survival Guide

by FR Team | March 14, 2022 | Floristry Business, Main Theme Story | 0 Comments

Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...

Cultivating Relationships with Flower Farmers

by FR Team | January 17, 2022 | Floristry Business, Main Theme Story | 0 Comments

Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...

125 Florists To Be Celebrated

by FR Team | January 10, 2022 | Florist Spotlight, Main Theme Story | 0 Comments

Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...

The Art Of Hosting Floral Design Workshops

by FR Team | December 27, 2021 | Floristry Business, Main Theme Story | 0 Comments

A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....

the Latest from our pages

Getting the Brand Together

Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you...

Florist Spotlight: Marie Danielle Vil-Young

By Nita Robertson, AIFD, CFD Marie Danielle Vil-Young À Votre Service Events New York, N.Y., and Paramus and Milltown, N.J. avsevent.com, avsflowers.com Instagram: @avsevents, @avsflowers Facebook: @avsevent The winner of FR’s May 2022 “Best...

A Glimpse into the Life of a Farmer-Florist

By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful...

Enter FR’s Show Your Pride Contest

As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals,...

Are You a Great Manager?

Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and...

Florist Spotlight: Nancy Zimmerman

Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an...

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