Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and...
Florist Spotlight: Nancy Zimmerman
Nancy Zimmerman Fancy Florals by Nancy Fairbury, Ill. fancyfloralsbynancy.com @fancyfloralsbynancy Since starting Fancy Florals by Nancy—a studio florist specializing in lush custom floral designs for weddings—in 2012, Nancy Zimmerman has become an...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that...
A Day in the Life of a Retail Flower Shop Owner
Behind the scenes at Debbie’s Bloomers in El Paso, Texas, with Marisa Guerrero, AIFD, CFD. By Nita Robertson, AIFD, CFD Debbie’s Bloomers is El Paso, Texas’ one-stop-shop for beautiful flowers, gifts and home décor. Since 1985, its mission has...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the...
“Best in Blooms”
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in...
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Florist SpoTlight
Industry News
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers replace the bland, while dramatic design details take the spotlight over the drab. Full Article Here Source- Thursd Florist Special With BOUJEEHAUS Jess, the creative force...
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food
Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the Americas. This innovation underscores Chrysal’s commitment to advancing sustainability and...
Moroccan Fruit and Vegetable Exporter Discusses Floral Program
Prim'rose, a family-owned business with over 75 years of expertise, has expandded through the years into carnation and mini-carnation cuttings, exporting over 60 million stems annually to key markets. Full Article Here Source- FloralDaily.com...
A Flourishing Valentine’s Day for US Floral Industry
Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying, and last-minute surges. Full Article Here. Source- FloralDaily.com Strong demand, impulse buying, and last-minute surges A Flourishing Valentine’s Day for the US Floral...
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