Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

Two Alexandra Farms Garden Rose Varieties Earn Ribbons

Two Alexandra Farms Garden Rose Varieties Earn Ribbons at SAF's 2025...

Roselily: A Double Bloom That Doubles Your Design Potential

For florists, innovation often begins with the flowers themselves. The...

Extending the Vase Life of Gerbera Flowers with Silver Nanoparticles

A team of researchers at Bangladesh Agricultural University (BAU) has...

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Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Straight from Market: Visual Display Inspiration

By International Market Centers Gift and home décor...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few...

Instagram Star of the Month

20 Questions with Floral Designer Sophie Powell 1. Where can people...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring...

Autumn Weddings Design Contest

Meet the winners in FR’s annual seasonal design competition. By...

Feature Articles

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...

Donald Yim, AIFD, PFCI

Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Kelly Cuadra — New Seasons Market; Portland, Ore.

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Industry News

Hydrangea Decor for Fabulous Fall Tables

Sep 16, 2025 | Party & Event News

By Jill Brooke Photo: Flowerpowerdaily The Hampton Classic is always my go-to place to survey the best table scapes trends of the year. I was...

THE PETE GARCIA COMPANY™ AND SEAMAN PAPER COMPANY JOIN FORCES

Sep 11, 2025 | Industry News

The Pete Garcia Company™ has entered into an exclusive agreement with Seaman Paper Company for the Wholesale Floral marketplace. We are pleased to launch...

Proflora 2025: Explore. Connect. Experience the Magic.

Every two years, Bogotá transforms into the heart of the global floral...

That Flower Feeling Appoints New Board Members

San Marcos, CA – That Flower Feeling, the digital-first marketing association...

Agility Isn’t Optional

If there’s one thing the last few years have taught us in the floral industry,...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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Mystic Crystals

Sustainably Designed Broken Arch

Grassy Winter Meadow

Radiant Radial Lines

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Contests

A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest

Dec 9, 2024

Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...

Creating a Marketing Calendar for 2025

Oct 28, 2024

By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that...