Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Celebrating Earth Day in the Floral Industry

By Nita Robertson AIFD Each year on April 22, Earth Day invites us to reflect...

Armellini Logistics celebrating 80th anniversary

Founded in 1945 by Jules and Sarah Armellini, the company has grown from a...

The impact of the U.S. tariffs on the floral industry

And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms...

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Feature
Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
Marketing

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS November 2022...

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar...

SAF Held its 137th Annual Convention in Orlando

By Nita Robertson AIFD, CFD SAF held its 137th annual convention in...

2022 “Garden Rose Design Contest” Winners

Meet the winners of Alexandra Farms’ fifth-annual garden rose...

Delphinium

By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum...

Feature Articles

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...

10 Florists to Know in London

The capital city of England and the United Kingdom boasts an embarrassment of riches when it comes to luxury florist companies—from revered institutions to newer cutting-edge trendsetters. Here are 10 that are worthy of knowing and following on social media. By Jill...

Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Kelly Cuadra — New Seasons Market; Portland, Ore.

Backstage Pass

Lori McNorton Blooms on Boswell

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Industry News

QR Zipper™ Partners with American Floral Endowment

Apr 24, 2025 | Industry News

The American Floral Endowment (AFE) is proud to announce a new corporate sponsorship agreement with QR Zipper™, an innovative technology company that bridges...

Mother’s Day Spending Nears Record Highs

Apr 24, 2025 | Floral Business News

According to the National Retail Federation (NRF) and Prosper Insights & Analytics, shoppers in 2024 spent $33.5 billion, averaging $254.04 per person....

Strategies to Boost Your Administrative Professionals Day Sales

Administrative Professionals Day, on April 23 this year, is a great time to...

Sustainabloom Launches Inspiring New Video On Sustainability

This powerful short video brings to life Sustainabloom’s mission of educating...

Details Flowers Software Celebrates 10 Years of Business

Details Flowers Software proudly marks its 10th anniversary on April 24, 2025....

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Radiant Radial Lines

Rustic Armature

Hand-tied Cascade Bouquet

Festive and Fruity

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Contests

Which AI to Use and Why

Aug 12, 2024

It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an article entitled “AI...

Enter FR’s Autumn Wedding Contest

Jul 10, 2024

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...