Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Beauty Line introduces new Harmony variety

Beauty Line is introducing Harmony – a new Leucanthemum variety that captures...

Japan: An interview with lily grower Hiroaki Morita

This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture....

Dutch Lily Days 2025

From June 3 to 6, a total of 13 lily bulb exporters opened the doors of their...

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Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Autumn Weddings Design Contest

Meet the winners in FR’s annual seasonal design competition. By...

Making Time for Holiday Workshops

No time for a break, get yourself geared for a holiday-themed...

Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer,...

In Season Chrysanthemum

Cover Photo design by Lea...

Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS November 2022...

Feature Articles

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Kelly Cuadra — New Seasons Market; Portland, Ore.

Backstage Pass

Lori McNorton Blooms on Boswell

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Industry News

Using Cut Flowers to Improve Emotional Health

Jul 29, 2025 | Florists News

"For more than 5,000 years, people have been growing flowers, not only for their beauty, but also for their healing and symbolic value. For decades, various...

New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead

Jul 29, 2025 | Industry News

For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released survey led by North Carolina State University (NCSU) and funded by the American...

Florist Jokes That Bloom with Humor

Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do...

Rosaprima’s Spring Rose Collection

Rosaprima has meticulously curated a collection of over 150 premium rose...

Floral Magic at the RHS Chelsea Flower Show

Acacia Creative Studio is bringing its signature style to the RHS...

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Grassy Winter Meadow

Radiant Radial Lines

Rustic Armature

Hand-tied Cascade Bouquet

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Contests

Mastering Floral Contracts

Sep 24, 2024

Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...

Submission for the Florists’ Review BEST IN BLOOM 2024 Floral Design Contest

Sep 3, 2024

Enter the Florists' Review Best in Blooms Design Contest for a chance to be featured in Florists' Review magazine and win exciting prizes! One lucky winner will receive a $500 credit from Smithers-Oasis North America and 240 stunning garden roses from Alexandra Farms....