Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Armellini Logistics celebrating 80th anniversary
Founded in 1945 by Jules and Sarah Armellini, the company has grown from a...
The impact of the U.S. tariffs on the floral industry
And the tariff conversation continues. Join Rodrigo Leiva of Esmeralda Farms...
U.S. Consumer Views on Sustainability in Floral Purchases
The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions &...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of...
Feature Articles
Prom 2023
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...
Valentine’s Day Profit Planner
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentine’s Day, the first big holiday of a brand-new year. In fact, Valentine’s Day...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Industry News
That Flower Feeling is Taking Flight
After more than four years of vision, investment, and dedication, That Flower Feeling (TFF) is officially taking flight. CalFlowers, the California...
Trending Pots and Planters
Caroline Woods , Product Design Manager from Accent Decor, shares her expert take on the top four trend elements that influenced the new Accent Decor pots and...
Sustainabloom Launches Inspiring New Video On Sustainability
This powerful short video brings to life Sustainabloom’s mission of educating...
Details Flowers Software Celebrates 10 Years of Business
Details Flowers Software proudly marks its 10th anniversary on April 24, 2025....
BloomNation Announces New Partnership with Florabundance
BloomNation announces a new partnership with Florabundance. This new...
Contests
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
Business and Marketing
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon:...
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the...
Can You See Me?
What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie...
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends...
Winning the War for Workers
How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and...
