Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
That Flower Feeling is Taking Flight
After more than four years of vision, investment, and dedication, That...
Trending Pots and Planters
Caroline Woods , Product Design Manager from Accent Decor, shares her expert...
Vase to Venue Delivery Solutions with Christine Foley
Veteran Florist, Christine Foley, applied her 40+ years of experience to...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of...
Feature Articles
Preparing for Graduation Season
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...
Florists’ Review’s “Top 50 Wedding Florists of 2023”
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...
Making the Most of Mother’s Day
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...
Industry News
Floral Magic at the RHS Chelsea Flower Show
Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia...
Breaking the Marigold’s autumn-only reputation
With a growing trend toward vibrant and diverse floral color palettes, there's increasing potential for marigolds to complement arrangements throughout the...
Proflora Returns to Bogotá, Colombia, October 1-3
Save the date for the Proflora Flower Trade show happening October 1-3, 2025,...
The Ultimate Eucalyptus Guide
Mayesh has created a free downloadable guide for florists on Eucalyptus....
Native Blooms: Growers & Exporters
Explore the story of Native Blooms, a distinguished flower farm based in...
Contests
Enter our latest Best in Blooms Design Contest- American Grown Edition
Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...
Business and Marketing
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon:...
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the...
Can You See Me?
What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie...
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends...
Winning the War for Workers
How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and...
