Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

A Demand for Flowers with Sandy, Nude Tones

After hearing from floral designers that they needed more focal flowers with...

San Francisco Unveils New Wholesale Flower Market

The grand opening of the new facility represents more than a relocation; it is...

GRAMMYs Big on Blooms

Suntory Flowers showcased their beautiful flowers at the Grammys again this...

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Articles

Florist
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Industry
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Tutorials

Contests

Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Alexandra Farms 2021 Winners of the Garden Rose Design Contest

2021 “Garden Rose Design Contest” Winners Alexandra Farms’...

Industry Events Are Blooming Again

Three recent ﬂoral events were among the ﬁrst of many more to...

Whats Trending in Flower Retailing?

Change in the world of commerce is happening at lightning speed....

The Main Event

With restrictions loosening and more people being vaccinated, is the...

Industry Events are a “GO” –AGAIN!

-By David Coake (From “Bouquets to Art” 2019 at the de Young museum...

Feature Articles

Picture-Perfect Weddings of 2021

By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...

The Great Reset: Garden Trends Report

Celebrating 20 years of spotting trends in the green industries, Garden Media Group (GMG), a boutique marketing and public relations firm based in Kennett Square, Pa., has unveiled its “2021 Garden Trends Report, ‘The Great Reset.’” The report oﬀers a peek into what...

Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them

There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruﬄes and flirty capes to...

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Industry News

The New San Francisco Flower Market

Mar 28, 2025 | Industry News

Full Article Here Source: Mayesh The New San Francisco Flower Market is Open At the start of this year, Mayesh proudly joined in celebrating the grand opening...

Glow-in-the-dark Hydrangea Unveiled

Mar 28, 2025 | Industry News

HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural glow-in-the-dark effect. Full Article Here Source: floraldaily.com...

Blooming Innovations Introduces New Hydrangea Variety

Following the four Delphinium varieties launched previously by Blooming...

2025 Home Decor Trends

From artisanal glass crafted with cutting-edge techniques to a sophisticated...

Announcing Fitz Inspired Floral Design Retreats

These floral design retreats promise to elevate your craft and fuel your...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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“Fall”ing in Love Tutorial

Summer Breeze Before Sunrise

Garden Rose Nuptial Arch

Terraced Rock Garden

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Contests

Private Labeling: Local, Personalized, Profitable

Jun 19, 2023

Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with...

Top Budget-friendly Flowers

Jun 12, 2023

Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...