Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

Meet The Duel of the Delphiniums Contestants!

The floral world is about to witness a spectacular showdown as 16 of the...

How to Use AI in the Floral Industry

Artificial intelligence (AI) is changing the floral industry. It’s helping...

Art in Bloom DC

Art in Bloom DC 2025 returned to the historic Anderson House from March 20-23....

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Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

The Artistry of Today’s Sympathy Designs

By Nita Robertson AIFD, CFD Brenna Quan AIFD, CFD Sympathy design is...

Autumn Weddings CONTEST

According to The Knot and WeddingWire, October and...

Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF

Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran...

Master Your Fall Flower Potential

Care and handling tips for 10 of the season’s most spectacular...

Best in Blooms

“Best in Blooms” Meet the finalists and Winner in the September...

Feature Articles

Global Trends in Floristry 2021

These top trends in the floral industry worldwide can provide inspiration for modifying your business and staying relevant to today’s consumers. By Kat Castagnoli, AIFD, CFD, CCF When you’re in the business of creativity, staying current on the latest trends can give...

Best in Blooms May 2021

Florists’ Review is thrilled to present the winner and the other three finalists in our new “Best in Blooms” contest series. Over 75 talented floral designers from across the country submitted photos of their floral design work for our jury’s consideration in this...

Picture-Perfect Weddings of 2021

By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...

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Industry News

Floral Solutions for Every Occasion with Smithers-Oasis

May 9, 2025 | Industry News

An informative recap from Details Flowers on their interview with Smithers Oasis Full Article Here Source: Details Flowers Floral Solutions for Every Occasion...

Lilygrass Grown with care

May 9, 2025 | Flower Growers

In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega and his dedicated team cultivate Lilygrass. Full Article Here Source:...

Mayesh Presents A Workshop Series with Sue McLeary

Join Sue as she shares her expertise, guiding you to push boundaries and...

NYBG Orchid Show 2025 – Ode to Mexico

From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism,...

Asocolflores Environmental Consulting

Asocolflores, dedicated to enhancing environmental practices in the...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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Hand-tied Bouquet for Valentine’s Day

Sublime Succulent Wearables

Versatile Trans-seasonal Centerpiece Tutorial

“Fall”ing in Love Tutorial

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Contests

Managing Gen Z Employees

Jul 23, 2023

The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it...

The Wow Factor: The 10 Commandments of Creating Lifetime Customers

Jul 13, 2023

By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it doesn’t happen very...