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American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

Industry News

Creative Ways to Boost Your In-Store Floral Sales this Christmas

With the right in-store marketing strategies, you can make the Christmas...

Florabundance – A Premier North American Wholesaler

Over the past 30 years, the company has established itself as a premier...

Introducing “fire-rated” mosses by Verdissimo

Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This...

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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Creating Solutions

Your “Make It Work” Moment Rochelle Leigh Wall Abbey McAfee Daigle...

Celebrating the Publication of Slow Flowers Journal

Seattle-based author Debra Prinzing founded the Slow Flowers...

Designer’s Choice

With uncertain times come many ways to adapt and adjust to the...

Scaling Your Floral Business Nationally

In the past, most florists were limited by geography in terms of how...

A Prairie Gathering

A first for the American Flowers Week botanical couture series, with...

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U.S. places hold on 25% tariff on Colombian imports

Jan 27, 2025 | Floral Business News

A resolution was reached, placing a hold on the proposed tariff. Full Article Here Source: floraldaily.com U.S. places hold on 25% tariff on Colombian imports...

Wedding Floral Trends

Jan 26, 2025 | Wedding Flowers News

Here’s what we expect to see in the world of wedding floral design in 2025 and how luxury roses can play a leading role. Full Article Here Source: Alexandra...

Florists’ Review Visits the IFTF and Trade Fair Aalsmeer

By Nita Robertson AIFD Last week, Florists' Review embarked on an exciting...

Fall Floral Inspiration with Ball SB

Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball...

Mayesh Introduces Farm Direct BoxLots

Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF

Holiday Balloon Table Runner

Christmas In July

How To: Modern Urn Tribute

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Contests

Water Quality and Flower Longevity

Nov 7, 2022

Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and...

“Best in Blooms” Winners November

Nov 4, 2022

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We received more than 40...

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Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

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Holiday Décor with Ribbon: What’s Trending

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Eight Gift-worthy Books Your Store Needs

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