Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Wicked Director Planted 9 Million Tulips for the Movie

The popular new movie Wicked showcased millions of tulips in spectacular movie...

TPIE sneak peek

The Tropical Plant International Expo (TPIE) is fast approaching. On January...

Inspiring floral communities with Aniska Creations

Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Hawaii Orchid Opulence

In 2018, Alison Grace Higgins, of Grace Flowers Hawaii in Honokaa,...

Washington Designer Dahlias

Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the...

Hope Holly Chapple

“I lost all sources of income during this crisis. I am telling you...

Alaska Peony Princess

Kim Herning, of Northern Lights Peonies in Fairbanks, Alaska,...

A Little Women Inspired Floral Story

Taking inspiration from the classic story of four girls who were...

Feature Articles

Florist Spotlight

Back to Top

Industry News

CalFlowers Welcomes Lane DeVries as Executive Director

Feb 7, 2025 | Industry News

CalFlowers is thrilled to announce the appointment of Lane DeVries as Executive Director. With his exceptional industry expertise, vision, and passion, he...

Blooming Innovations Introduces New Hydrangea Variety

Feb 7, 2025 | Flower Growers

Following the four Delphinium varieties launched previously by Blooming Innovations, the company is now also introducing a cut hydrangea which has been bred...

Florabundance – A Premier North American Wholesaler

Over the past 30 years, the company has established itself as a premier...

Introducing “fire-rated” mosses by Verdissimo

Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This...

Rosaprima Bloom & Blossom Launch Event

Over the past six months, Rosaprima and Floraprima have introduced over 35...

More Industry News

Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

View Tutorial

How To: Make a Floral Collar for Fido

Real-Life Still-Life Tablescape

How To: Botanical Bling Floral Sash Ring

Tutorial: Tropical Nouveau Driftwood

For More Tutorials

Contests

Balloon Mania

Oct 17, 2022

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...

The Art of Gift Baskets

Oct 10, 2022

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

Featured

Crowning Glory: Explore the Art of Headpieces

Featured

That Flower Feeling to Host Industry Webinar

Featured

Fashion and Floral Design

Our January Issue is Here!

Industry News

FeatureArticles

FloristSpotlight

IndustryNews

Tutorials

Contests

Business &Marketing

From Our Pages

Feature Articles

Florist Spotlight

Back to Top

Industry News

Tutorials

Contests

Business and Marketing

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Feature
Articles

Florist
Spotlight

Industry
News

Business &
Marketing