Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

Industry News

Using Cut Flowers to Improve Emotional Health

"For more than 5,000 years, people have been growing flowers, not only for...

New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead

For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released...

Rosaprima & Floraprima Announce the 2025 New Variety Launch

July 21st – August 3rd, 2025 | United States Nationwide at Participating...

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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Rose-colored Love

The family of new “taupe”-colored roses now have a connotation in...

Picture Perfect Weddings

Meet the winners of Florists’ Review’s 24th...

Oasis® Mache Products

The perfect forms for highlighting your creativity and design...

In Season: Hellebores

By Tonneli Grüetter Hellebores are winter-blooming annuals that...

Stay Sharp

Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS...

Feature Articles

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Inspirational Details

Ann’s Florist, Coffee & Wine Bar

Happy Canyon Florist

Instagrammer of the month – May

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Industry News

Proflora 2025: Explore. Connect. Experience the Magic.

Aug 5, 2025 | Floral Event News

Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that pulse beats stronger than ever. From October 1–3, Proflora...

That Flower Feeling Appoints New Board Members

Aug 5, 2025 | Industry News

San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential part of everyday self-care, is thrilled...

US: A New Orleans wedding florist making tariff arrangements

"There's so many amazing florists in New Orleans. If we're the first florist...

Beauty Line introduces new Harmony variety

Beauty Line is introducing Harmony – a new Leucanthemum variety that captures...

Japan: An interview with lily grower Hiroaki Morita

This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture....

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Tutorials

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

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Lush Spring Tablescape

Lush Natural Garden Arch

Mystic Crystals

Sustainably Designed Broken Arch

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Contests

Valentine’s Day Success Guide

Dec 9, 2024

Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly impact your success....

A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest

Dec 9, 2024

Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...