Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read the digital edition NOW

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

New Catalog and Website for Ball Seed Cut Flowers

The 2025-2026 Cut Flowers catalog and updated website showcase the floral...

Pantone Unveils Mocha Mousse as the 2025 Color of the Year

Pantone has announced Mocha Mousse as its 2025 Color of the Year, a rich and...

Poinsettias

The History and Popularity of Poinsettias in the Floral Industry By Nita...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Stay Sharp

Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS...

Water Quality and Flower Longevity

Are you doing everything right, but your flowers still don’t last as...

Straight from Market: Visual Display Inspiration

By International Market Centers Gift and home décor...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few...

Instagram Star of the Month

20 Questions with Floral Designer Sophie Powell 1. Where can people...

Feature Articles

“Best in Blooms” Winner and Finalists

Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...

Fabulous Foliages (and More) for Fall

By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...

Florists’ Review’s Autumn Wedding Contest 2023

Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an enchanting environment for weddings—particularly outdoor events—with its unique blend of natural beauty and comfortable weather. The season’s turning...

Inspirational Details

Ann’s Florist, Coffee & Wine Bar

Happy Canyon Florist

Instagrammer of the month – May

Back to Top

Industry News

Pricing Wedding Flowers

Dec 16, 2024 | Floral Business News

Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses....

Transform Your Floral Business with QR Zipper

Dec 16, 2024 | Floral Business News

QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most...

Wicked Director Planted 9 Million Tulips for the Movie

The popular new movie Wicked showcased millions of tulips in spectacular movie...

TPIE sneak peek

The Tropical Plant International Expo (TPIE) is fast approaching. On January...

Inspiring floral communities with Aniska Creations

Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared...

More Industry News

Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

View Tutorial

Hand-tied Cascade Bouquet

Festive and Fruity

Mother’s Day Brunch

Pocket Boutonnières Made Easy

For More Tutorials

Contests

Software for Wedding and Event Florists

Apr 12, 2024

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...

Enter our latest Best in Blooms Design Contest- American Grown Edition

Apr 12, 2024

Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...