NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
SAF to Take Floral Industry Issues to Capitol Hill
On March 17-18, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists' (SAF) 44th Annual Congressional Action Days (CAD) to advocate for policies that impact the floral industry. Full Article Here Source-...
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers replace the bland, while dramatic design details take the spotlight over the drab. Full Article Here Source- Thursd Florist Special With BOUJEEHAUS Jess, the creative force behind BOUJEEHAUS...
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food
Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the Americas. This innovation underscores Chrysal’s commitment to advancing sustainability and reducing its environmental...
Moroccan Fruit and Vegetable Exporter Discusses Floral Program
Prim'rose, a family-owned business with over 75 years of expertise, has expandded through the years into carnation and mini-carnation cuttings, exporting over 60 million stems annually to key markets. Full Article Here Source- FloralDaily.com Moroccan fruit and...
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“Best in Blooms”
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Sponsored by Melrose International Florists’ Review is excited to present the winner and top two finalists in our March 2023 “Best in Blooms” design...
FROM OUR PAGES
FEATURES
Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them
There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruffles and flirty capes to...
Only the Best Blooms for Mom
Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...
How the Global Flower Industry Has Adapted to the Pandemic
While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…
Everlasting Beauty
It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…
2020-2021 American Floral Trends Forecast
Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…
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TRENDS
Seeing 20/20: 2020 Gardening Trends
It’s here! Garden Media Group’s annual must-read report on trends in gardening and the green industry. Even if you don’t offer much in the way of gardening products or advice, read this report: It provides insights into societal megatrends that are impacting much more than just the lawn and garden industry but still will affect your business. Read more […]
Classic Blue
Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]
The Meaningful Language of Flowers
Show your customers how to say more than just “I love you” with their Valentine’s Day bouquets – and year-round, too. To learn more, read on […]
Christmas Trends 2020
Yes, Christmas 2020! Now is the time to start looking toward next year. To learn more from Bill Schaffer, AIFD, AAF, PFCI and Kristine Kratt, AIFD, PFCI, read on […]
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FLORIST SPOTLIGHT
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Bloomers
San Francisco florist builds an enduring brand around sustainable design.
Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Floralista
After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.
DESIGN TUTORIALS
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Mystic Crystals
Introducing extraordinary new products that will add an exciting new element to bridal bouquets and boutonnières this wedding season. Floral design and text by Patience Pickner, AIFD, PFCI Chamberlain, S.D. Photos by Tami Carda Photography Presented by Fitz Design Fitz Design...
Heart’s Delight
Creative craftiness elevates the appeal of the quick-to-produce and easy-to-deliver Valentine’s Day arrangement. Floral design, text and photos by Nita Robertson, AIFD, CFD Inspired by the holiday of love, I wanted to create a fun design that has lots of consumer...
Cascading Beauty
Convey a decidedly autumnal aesthetic in wedding designs—regardless of color palette—by combining dried botanicals with fresh. Floral design, text and photography by Nita Robertson, AIFD, CFD The changing seasons inspired me to create a lush cascade-style bridal...
Dynamic New Convention Design
With its dramatic vertical and horizontal planes, this design style generates arrangements that can be not only exciting and distinctive but also budget friendly yet profitable. Floral design, photography and text by Mike Hollenbeck, AIFD, CFD from Floral Artistry ...
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BUSINESS AND MARKETING
Which AI to Use and Why
It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an article entitled “AI and Your...
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
Email Marketing Guide
Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old school—newspapers, magazines, billboards, fliers and pamphlets while others believe the more...
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CREATIVITY AND EDUCATION
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the walls of the...
SAF Held its 137th Annual Convention in Orlando
By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo, and...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
Delphinium
By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum / Delphinium × cultorum (‘Guardian’ series, ‘Triton’ series, ‘Ariel’ series, etc.) Candle larkspur, English larkspur, Alpine Delphinium,...
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