NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Government Shutdown Deepens Uncertainty for Young Farmers and Communities
Washington, D.C. — The ongoing federal government shutdown, now in Day 23, is having a devastating ripple effect across farm communities, small businesses, and families who depend on critical government programs. With many federal offices closed and funding halted,...
$7,500 in Therapeutic Garden Grants Awarded to Five Deserving Gardens
DOWNERS GROVE, IL — National Garden Bureau, along with program sponsors American Meadows, Ball Horticultural Company and Sakata Seed America are proud to announce the five therapeutic gardens receiving grants totaling more than $7,500. For more than 12...
20 Years at Alexandra Farms: From Humble Roots to a World in Full Bloom
By Alexandra Farms Alexandra Farms started as an experiment: to grow cut flowers that combined the practicality of standard varieties - a long vase life and the ability to withstand global transportation - with the romance of traditional garden roses. What began as an...
Fashion and Floral Design
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high fashion has started to...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets • Reception Décor •...
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FEATURES
Influential Women in the Flower Industry
Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...
Celebrating International Women’s Day 2024
Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...
25th Annual “Picture Perfect Weddings Contest”
See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...
Free International Women’s Day Marketing Plan
Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...
How Important is Being Sustainable for Your Business? VERY!
By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...
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TRENDS
The Global Holiday Spirit – Cultural Holiday Calendar
Working for the religions and cultures already prevalent in your community can help increase...
Dried Botanical Trends Across the Pond
By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are...
Four New Looks in Holiday Décor for 2022
By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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A Vintage-inspired Wedding Bouquet
Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay Photography, West...
Serpentine Memorial Arrangement
A graceful “S”-shaped design offers both symbolism and functionality Floral design, photos and text by Nita Robertson, AIFD Presented by Smithers Oasis North America Designing flower arrangements to surround cremation urns is an increasingly common request for...
Settings in a Snap
An easy and versatile idea for creating fun yet effortless environments at weddings, parties and other events Floral design by Taylor Doyle, The Floral Eclectic located in Dallas Texas Photos by Opal & Onyx Photography, Haley Katherine Photography and Lexie Krug...
Lush Spring Tablescape
An unpretentious but verdant composite centerpiece with a spring spirit Floral design, photography and text by Cara Fitch Trille Floral Rothesay, N.B., Canada Presented by Rosaprima When I saw these stunning varieties of roses and Ranunculus from Rosaprima, I decided...
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BUSINESS AND MARKETING
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you want, there...
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a positive work...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your passion, well-crafted...
Breaking the Glass Ceiling of Corporate Flower Contracts
By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that...
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CREATIVITY AND EDUCATION
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed vases are...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By Jill Brooke At New York Design Center’s recent home furnishings trade show, the Baker | McGuire showroom had distinctive flower arrangements placed throughout. These weren’t vases filled with a variety...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
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