“Where flowers bloom,
so does hope.”
RECENT POSTS
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
Growing the Houseplant Market: Part 2
FR presents the second in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021”...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Going Tropical
By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...
Roselily® Series is the Gold Standard of Double Lilies
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily is the superior choice of lilies Roselily® Series Is the Gold Standard Lilies are among the most recognizable flowers on the market today....
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Winding Callas
Calla stems can be manipulated into beautiful curvilinear shapes for the creation of dramatic floral designs. Sometimes, the standard manipulation techniques are not sufficient for extreme shaping. In this Tulip Tuesday video how-to demonstration Leanne shares a novel technique for shaping callas. Enjoy!
Floral Elegant Fall Gold Ring Wreath – Gold Burgundy Cotton Flower
Easily make an elegant fall wreath that elevates any front door with just a few simple materials.
4 Ways to Reuse your Flower Boxes!
As florists, we deal with a lot of potential waste from the boxes and packaging that our product is delivered in. Learn from @Hitomi Gilliam AIFD how to reuse instead of throwing your boxes away!
Vibrant Late-season Bridal Bouquet
Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.
Introduction to Colorstrology September Baja Blue
Our focus for the month is Baja Blue, the birth colour in September. We explore the meaning of the colour based on Colorstrology (by Michelle Bernhardt), along with different flower varieties in this colour palette. Baja Blue is discerning, artistic and divine. Are...
FRESH FROM THE FARMS INTO CASCADING BOUQUETS / Creative Edge September 2020 Video!
Welcome to the September 2020 CreativREAD THE FULL September 2020 Article on my website at https://www.hitomigilliam.com/creativeedge/september2020 There you'll find multiple images of all 3 bouquets, along with additional insight and a list of plant material and...
Introducing the “Sketch and Score Method”
A “surprise package” is a regular component of floral design competitions. It also can be part of the testing and evaluation process for earning professional credentials.
Fall And Winter Weddings
The David Austin Wedding Roses team took advantage of the September light, when they filmed An English Country Wedding. And, wow, did the roses respond! The natural light showcased their glorious colors and subtle tints, tones and shades, accentuated through the translucency of their many petals.
Crescent Design Form
To learn more, enroll in Basic Floral Design Online: https://www.floraldesigninstitute.com/new-basic-floral-design-online.html There are hundreds of recognized design forms and styles which go in and out of style over time. A design from currently gaining popularity...
Discover Tavola
Rosaprima announced the website launch of their sister brand, Tavola! Full Article Below Source Rosaprima June 2024 We are thrilled to announce the website launch of our sister brand, Tavola! Developed with the same commitment to excellence that has defined Rosaprima...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...
European consumers are informed about the effects of flowers
The Flower Council launched a campaign in Europe to raise consumers' awareness of the effects that flowers have on their well-being, both physically and mentally. Full Article at Floraldaily.com Source Flower council launches international campaign Consumers informed...
Abbott Celebrates 75 Years
Abbott, a leading name in the home décor and giftware wholesale industry, is thrilled to announce its 75th anniversary. Full Press Release Below Source: Abbott Abbott Celebrates 75 Years of Home + Happiness! Abbott, a leading name in the home décor and giftware...
Why Florists Celebrate Pride Month in June and October
Florists have two months of opportunities to celebrate equality, love and creative designs. It has become a tradition to create parade floats festooned with flowers, installations as well as personal floral bouquets. Full Article Below Source Flower Power Daily Why...
Philadelphia Flower Show with Abel Gonzalez Mencio
Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas shares his experience at the 2024 Philadelphia Flower Show. Full Article Here Source: Oasisfloralproducts.com “It was amazing!” says Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada...
Fun ‘N Sun Convention Registration Is Open!
Calling all floral enthusiasts and industry professionals! Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place from September 4 to 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, California. Blooming...
Connecting with Students: A Key to Industry Growth
Executive Director at Seed Your Future tells more about the initiatives that this organization has undertaken to address the issue of labor shortage in the horticulture sector. Read full article here: Source Floraldaily.com Jazmin Albarran, Seed Your Future "The...
