“Where flowers bloom,
so does hope.”
RECENT POSTS
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...
“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Aloha Love
Younger consumers are discovering—and loving—tropical flowers, and showing their versatility by arranging them in new ways and color harmonies is key to exciting this group. Design, photos and text by Nita Robertson, AIFD, CFD Sponsored by Hawaii Floriculture and...
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Winding Callas
Calla stems can be manipulated into beautiful curvilinear shapes for the creation of dramatic floral designs. Sometimes, the standard manipulation techniques are not sufficient for extreme shaping. In this Tulip Tuesday video how-to demonstration Leanne shares a novel technique for shaping callas. Enjoy!
Floral Elegant Fall Gold Ring Wreath – Gold Burgundy Cotton Flower
Easily make an elegant fall wreath that elevates any front door with just a few simple materials.
4 Ways to Reuse your Flower Boxes!
As florists, we deal with a lot of potential waste from the boxes and packaging that our product is delivered in. Learn from @Hitomi Gilliam AIFD how to reuse instead of throwing your boxes away!
Vibrant Late-season Bridal Bouquet
Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.
Introduction to Colorstrology September Baja Blue
Our focus for the month is Baja Blue, the birth colour in September. We explore the meaning of the colour based on Colorstrology (by Michelle Bernhardt), along with different flower varieties in this colour palette. Baja Blue is discerning, artistic and divine. Are...
FRESH FROM THE FARMS INTO CASCADING BOUQUETS / Creative Edge September 2020 Video!
Welcome to the September 2020 CreativREAD THE FULL September 2020 Article on my website at https://www.hitomigilliam.com/creativeedge/september2020 There you'll find multiple images of all 3 bouquets, along with additional insight and a list of plant material and...
Introducing the “Sketch and Score Method”
A “surprise package” is a regular component of floral design competitions. It also can be part of the testing and evaluation process for earning professional credentials.
Fall And Winter Weddings
The David Austin Wedding Roses team took advantage of the September light, when they filmed An English Country Wedding. And, wow, did the roses respond! The natural light showcased their glorious colors and subtle tints, tones and shades, accentuated through the translucency of their many petals.
Crescent Design Form
To learn more, enroll in Basic Floral Design Online: https://www.floraldesigninstitute.com/new-basic-floral-design-online.html There are hundreds of recognized design forms and styles which go in and out of style over time. A design from currently gaining popularity...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
ASCFG Announces 2024 Cut Flowers of the Year Winners
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories — Bulb, Fresh, Foliage and Woody — as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
A Promising Future for the Floral Industry
The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...
Celebrate American Grown Flower & Foliage Month
New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...
Rosaprima Launches Newest Spray Rose Collection
Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...
