“Where flowers bloom,
so does hope.”
RECENT POSTS
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Website Development for the Floral Industry
A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs. Period. Along...
Delivery Systems, Tips and Tricks
The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Let’s get social! Join our social communities.
Winding Callas
Calla stems can be manipulated into beautiful curvilinear shapes for the creation of dramatic floral designs. Sometimes, the standard manipulation techniques are not sufficient for extreme shaping. In this Tulip Tuesday video how-to demonstration Leanne shares a novel technique for shaping callas. Enjoy!
Floral Elegant Fall Gold Ring Wreath – Gold Burgundy Cotton Flower
Easily make an elegant fall wreath that elevates any front door with just a few simple materials.
4 Ways to Reuse your Flower Boxes!
As florists, we deal with a lot of potential waste from the boxes and packaging that our product is delivered in. Learn from @Hitomi Gilliam AIFD how to reuse instead of throwing your boxes away!
Vibrant Late-season Bridal Bouquet
Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.
Introduction to Colorstrology September Baja Blue
Our focus for the month is Baja Blue, the birth colour in September. We explore the meaning of the colour based on Colorstrology (by Michelle Bernhardt), along with different flower varieties in this colour palette. Baja Blue is discerning, artistic and divine. Are...
FRESH FROM THE FARMS INTO CASCADING BOUQUETS / Creative Edge September 2020 Video!
Welcome to the September 2020 CreativREAD THE FULL September 2020 Article on my website at https://www.hitomigilliam.com/creativeedge/september2020 There you'll find multiple images of all 3 bouquets, along with additional insight and a list of plant material and...
Introducing the “Sketch and Score Method”
A “surprise package” is a regular component of floral design competitions. It also can be part of the testing and evaluation process for earning professional credentials.
Fall And Winter Weddings
The David Austin Wedding Roses team took advantage of the September light, when they filmed An English Country Wedding. And, wow, did the roses respond! The natural light showcased their glorious colors and subtle tints, tones and shades, accentuated through the translucency of their many petals.
Crescent Design Form
To learn more, enroll in Basic Floral Design Online: https://www.floraldesigninstitute.com/new-basic-floral-design-online.html There are hundreds of recognized design forms and styles which go in and out of style over time. A design from currently gaining popularity...
J Schwanke Receives Distinguished Service to Floral Industry Award
The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. Full Article Here Source...
Flower Math: Calculating Rose Petals
David Dahlson from Mayesh Wholesale provides valuable insights on estimating the quantity of rose bunches required for adorning wedding aisle petals. Full Article Here Source Mayesh FLOWER MATH: CALCULATING ROSE PETALS Ready for some fun flower math?! We're bringing...
AIFD Symposium Emerge
The American Institute of Floral Designers (AIFD) successfully concluded its highly anticipated Emerge Symposium, held from July 2-6, 2024, at the Signia by Hilton Bonnet Creek Resort in Orlando, Florida. The event attracted over 700 attendees from numerous...
Dutch Lily Days 2024
From June 4 to 7, thirteen lily bulb exporters opened their doors to the international lily trade, giving visitors insight into the quality and characteristics of the large number of diverse varieties. Full Article Below Source Impressive Dutch Lily Days 2024 From...
New Fund Established Honoring Kathleen Kennicott
In October of 2023, the Katie Kennicott Memorial Tribute was established, honoring Katie's life. Through months of continued contributions and additional funds from Katie's loving husband, Harrison "Red" Kennicott, the fund has grown from a tribute fund (under...
Chrysanthemums for summer vibes
Chrysanthemum styling ideas tailored to the summer trends of 2024. Full Article Below Source Chrysanthemums for summer vibes These are the summer trends of 2024 Manfred Hoffman - creative director of the German florists' association FDF - and floral arranger Oliver...
Summer Social Media Campaigns for Florists
By leveraging the right social media strategies, you can turn this season into a blooming period for your business. The article below shares social media campaign ideas to help you boost engagement and grow your florist business. Full Article Below Source Sizzling...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...
