“Where flowers bloom,
so does hope.”
RECENT POSTS
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be...
COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...
Designing for Profitability
Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people and the emotions our...
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Website Development for the Floral Industry
A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs. Period. Along...
Delivery Systems, Tips and Tricks
The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
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Autumnal Altar Design
Place floral foam into an urn container, and secure the foam with waterproof tape.
Winding Callas
Calla stems can be manipulated into beautiful curvilinear shapes for the creation of dramatic floral designs. Sometimes, the standard manipulation techniques are not sufficient for extreme shaping. In this Tulip Tuesday video how-to demonstration Leanne shares a novel technique for shaping callas. Enjoy!
Floral Elegant Fall Gold Ring Wreath – Gold Burgundy Cotton Flower
Easily make an elegant fall wreath that elevates any front door with just a few simple materials.
4 Ways to Reuse your Flower Boxes!
As florists, we deal with a lot of potential waste from the boxes and packaging that our product is delivered in. Learn from @Hitomi Gilliam AIFD how to reuse instead of throwing your boxes away!
Vibrant Late-season Bridal Bouquet
Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.
Introduction to Colorstrology September Baja Blue
Our focus for the month is Baja Blue, the birth colour in September. We explore the meaning of the colour based on Colorstrology (by Michelle Bernhardt), along with different flower varieties in this colour palette. Baja Blue is discerning, artistic and divine. Are...
FRESH FROM THE FARMS INTO CASCADING BOUQUETS / Creative Edge September 2020 Video!
Welcome to the September 2020 CreativREAD THE FULL September 2020 Article on my website at https://www.hitomigilliam.com/creativeedge/september2020 There you'll find multiple images of all 3 bouquets, along with additional insight and a list of plant material and...
Introducing the “Sketch and Score Method”
A “surprise package” is a regular component of floral design competitions. It also can be part of the testing and evaluation process for earning professional credentials.
Fall And Winter Weddings
The David Austin Wedding Roses team took advantage of the September light, when they filmed An English Country Wedding. And, wow, did the roses respond! The natural light showcased their glorious colors and subtle tints, tones and shades, accentuated through the translucency of their many petals.
American Flower Farms Creating Entertaining Experiences
The American Grown Field to Vase Dinner Tour invites guests nationwide to dine in the fields of America’s most stunning flower and foliage farms. Source: Flowerpowerdaily How American Flower Farms Are Creating Entertaining Experiences By Jill Brooke...
Gladiolus: The Flower of August
By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily, corn flag Family: Iridaceae (Iris) Availability: year-round, as cut flowers Vase Life: seven to 14 days Gladiolus flowers, commonly called “sword...
AIFD Announces “Designs of the Decades” Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the "Designs of the Decades Competition." This unique series...
Social Media Trends Every Florist Should Know
Social media plays a crucial role in your marketing strategy! Explore social media trends and tips on leveraging them to grow your business. Full Article Below Source Rio Roses FROM LIKES TO SALES: 6 SOCIAL MEDIA TRENDS EVERY FLORIST SHOULD KNOW JULY 18, 2024 RIO...
Leverage AI to Enhance Your Floral Business
Ferrer's presentation at the AIFD Annual Symposium offered invaluable insights into how AI can revolutionize the floral industry. She highlighted excellent resources, saving you the time and effort of researching various options. Read the article below for more...
Floral Ideas Beyond Centerpieces
With a vast array of developing trends, the role of floral design in event planning will only grow in significance. This brief overview of event décor trends is just the beginning. Full Article Here -Source Pioneer Wholesale Stunning Wedding Venues: Floral Ideas...
Expo Flor Ecuador 2024
By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...
AIFD Blooms Over Orlando
Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...
Gateway to the Americas International Floral Competition
By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers & Events will host the best floral designers in the world as they compete for the prestigious Gateway To The Americas Cup in beautiful Panama. The Gateway to the Americas International Floral...
