“Where flowers bloom,
so does hope.”
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Orchids Direct to Your Door
With iBuyOrchids.com, you can now choose from dozens of varieties of fresh cut orchids directly from Thailand delivered to your door overnight. No longer are you bound by the limited selection at your local wholesaler; you can now choose from more than 20 varieties of...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
Florist Spotlight: Blue Jasmine
Blue Jasmine Berkeley Heights, New Jersey Paulina Nieliwocki @bluejasminefloral Paulina’s effervescent personality is a perfect match to the whimsically exquisite floral designs she creates. The soul of a teacher who found a new passion and career when she pivoted...
How to Talk to Customers
Superior customer service will set you apart from your competition. Here are some tips. By Nita Robertson, AIFD, CFD The easiest way to differentiate your business and stand out against the competition is to provide valued-added service. It is worth it to go above and...
Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...
Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI, PFCI. Did you know that most customers who order flowers for Thanksgiving also order flowers for the holidays in December? That means a customer on the phone ordering a...
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
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Naughty but Nice
A grown-up, tongue-in-cheek floral interpretation of the folkloric fable of giving misbehaving children lumps of coal in their stockings at Christmastime by Arthur William of Babylon Floral Design in Denver. Learn how to use all those lumps of coal you have accumulated over years […]
Scandinavian Christmas
Botanical artist Stacey Carlton of The Flora Culturist in Chicago, creates an alternative winter wonderland that brings an island of calm to a hectic time of year. Learn more […]
Sparkle & Shine Urn Arrangement Floral How-to
Once again, floral designer Erik Witcraft, AIFD shows off his talents in our Florists’ Review Video Series. Sponsored by Royal Flowers, in this video Erik creates a scrumptious floral arrangement with height that is sure to be an eye-grabber at your boutique—something different for your customers’ holiday experience. Watch the video […]
Light & Bright Holiday Bottles Floral Display
Wires and bottles and ribbons, oh my! Our Florist Review Video Series sponsored by Royal Flowers presents Erik Witcraft, AIFD and his beautiful holiday bottles presentation piece—an easy-to-create and very sellable floral display that truly lights up a room. Follow along with Erik to learn how you can build (and sell) your own Light & Bright Holiday Bottles design. Floral Design by Erik Witcraft, AIFD. Sponsored by Royal Flowers. Watch the video […]
The Wow Factor
Floral designer John Regan joins with Florigene Flowers and Suntory Flower to create a magnificent holiday arrangement with an unexpected blue-violet color theme. Read on to learn how you can, too […]
Explore Flavorful Holiday Wreath Recipes with Hitomi’s Creative Edge
Naming your wreaths is an easy way to bring attention to the interesting focal ingredients, and it makes your delicious creations more exciting to consumers. Sponsored by Smithers Oasis, in this video you can learn how Hitomi creates a beautiful wreath, read on, and try it yourself! [FULL VIDEO] […]
Applause Rose Floral Design Tutorial: The Wow Factor
Watch our latest video “The Wow Factor” featuring the Applause Rose by Suntory….
Elevating Orchids to Art
Learn how Brooke Raulerson, AIFD, FSMD, the owner of Revelation Design in Amelia Island, Fla., brings the couture look to the world of orchids, turning them into works of art. FULL VIDEO […]
A Feast for the Eyes
Floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kansas offers her take on how to create the a feast for the eyes for Thanksgiving. STEP BY STEP HOW-TO […]
“Bloom Together After Party” at WF&FSA 2024
Conveniently located near the convention at The Doral Yard, it coincides with the opening day of WF&FSA's FDC on March 4th, serving as a prime opportunity for casual networking, connecting with old friends and showcasing Miami and Doral roles in the global floral...
Flowers grown floating on polluted waterways can help clean up nutrient runoff
Source New research suggests that cultivating flowers on floating platforms can significantly aid in cleaning polluted waterways. Over a 12-week period, these floating flower platforms extracted 52% more phosphorus and 36% more nitrogen compared to what the natural...
Flowers Rock The GRAMMYs!
The entire red carpet was in flower, thanks to botanical artist Tu Bloom and his design team. This was the fifth year Suntory Flowers partnered with Bloom. New this year, were BluOcean chrysanthemums from the Florigene division in South America. Bloom and his team...
FloraCraft Releases Two New Products
Noting a rise in the popularity of bottle and mug bouquets on social media, especially on TikTok, the FloraCraft design team developed FloraCheers!® Bottle Bouquet Rings and Cup o' Cheer® Mug Plugs. to make these viral ideas easier for anyone to create. Full Article...
Why Florists Should Embrace Software for Wedding Proposals
By Nita Robertson AIFD, CFD In the intricate world of wedding planning, every detail matters. For florists, creating stunning wedding proposals is an art form that requires precision, creativity, and attention to detail. In today's digital age, the integration of...
Rosaprima Announces the Acquisition of Ecuatorian Flowers
Source: Rosaprima Press Release Miami, FL – February 6, 2023 – Rosaprima, the premier grower of high-end luxury roses, has finalized the acquisition of Ecuatorian Flowers, a large well-respected flower farm located in the Cayambe growing region of Ecuador. This recent...
Sun Valley Shares Valentine’s Day Update
Bill Prescott, Director of Sales and Marketing at Sun Valley Floral Farms, reports strong sales, particularly for tulips, lily, and Iris this Valentine's Day season. See Full Article Below Source Floraldaily.com Bill Prescott, Sun Valley Floral Farms, gives...
JLO Makes Waves with Flower Coat from 7000 Rose Petals
JLO, or Jennifer Lopez, understands the allure of floral fashion. This was evident at the Paris fashion shows where she donned a striking ensemble: a coat crafted from 7,000 real rose petals, meticulously preserved with sugar water. Source Flowerpowerdaily Read Full...
New plant-based paper for flowers and plants
Decowraps proudly collaborates with partner Out-Nature to introduce their latest innovation: Silphie paper packaging - "a revolutionary step towards a greener and more responsible use of paper in horticulture." Full Article Below Source Silphie paper packaging New...
