“Where flowers bloom,
so does hope.”
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The Founding of Florists’ Review
As Florists’ Review celebrates its 125th anniversary this year, we offer this glimpse into how it all began. By David Coake Appropriating a phrase from one of the most prolific storytellers of our time, The Golden Girls’ Sophia...
American Floral Endowment: Your Partner for Success
From care and handling best practices to employee recruitment tools, AFE partners with florists to solve industry challenges and invest in future industry success—all of which helps their businesses thrive. By Julie Martens Forney Where do you find inspiration?...
Why Buy Local Flowers?
LocalFlowers.org is an easy-to-use website brought to you by the Association of Specialty Cut Flower Growers (ASCFG), a nonprofit trade association dedicated to uniting and educating growers of cut flowers. Searchable by city or ZIP...
125 Florists To Be Celebrated
Our choices for the most exciting florists across North America and U.S. Territories for 2022. By Tonneli Grüetter When discussing the monumental task of determining the 125 most exciting florists across North America and U.S. Territories, in celebration...
Flower Flash
A new book from celebrated New York City florist Lewis Miller showcases his famous “Flower Flash” floral installations. By Jill Brooke, founder FlowerPowerDaily.com Renowned floral designer Lewis Miller calls himself a “story- teller through the art of...
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished. By Shawn Michael Foley, AIFD, CFD, PFCI The topic of time always seems to be a touchy subject with florists, especially because there never seems to be enough of it. Whether...
Let the Buying Begin
There is no substitute for an in-person experience, and Las Vegas Market (LVMKT) is the only West Coast sourcing destination where buyers can see, touch, and source millions of home and gift products against the backdrop of a world-class city with amenities...
Top Ten Social Stars of 2021
Most Shared @artbalkon Moscow, Russia Most Talked About @johnny_crows_garden Devon, U.K Top Ten Social Stars of 2021
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from becoming stagnant and to stay focused on profitable areas. Business goals set the stage for ongoing success. While setting goals at the beginning of the year is standard, it’s...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
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Angular Waterfall Floral Design
In this Florists’ Review how-to video presentation, floral designer Garrett Skupinski, CF, creates a beautiful, cascading floral arrangement that you can build for customers needing an eye-catching design. It features: Smithers-OASIS Midnight Oasis foam orbs;...
Naughty but Nice
A grown-up, tongue-in-cheek floral interpretation of the folkloric fable of giving misbehaving children lumps of coal in their stockings at Christmastime by Arthur William of Babylon Floral Design in Denver. Learn how to use all those lumps of coal you have accumulated over years […]
Scandinavian Christmas
Botanical artist Stacey Carlton of The Flora Culturist in Chicago, creates an alternative winter wonderland that brings an island of calm to a hectic time of year. Learn more […]
Sparkle & Shine Urn Arrangement Floral How-to
Once again, floral designer Erik Witcraft, AIFD shows off his talents in our Florists’ Review Video Series. Sponsored by Royal Flowers, in this video Erik creates a scrumptious floral arrangement with height that is sure to be an eye-grabber at your boutique—something different for your customers’ holiday experience. Watch the video […]
Light & Bright Holiday Bottles Floral Display
Wires and bottles and ribbons, oh my! Our Florist Review Video Series sponsored by Royal Flowers presents Erik Witcraft, AIFD and his beautiful holiday bottles presentation piece—an easy-to-create and very sellable floral display that truly lights up a room. Follow along with Erik to learn how you can build (and sell) your own Light & Bright Holiday Bottles design. Floral Design by Erik Witcraft, AIFD. Sponsored by Royal Flowers. Watch the video […]
The Wow Factor
Floral designer John Regan joins with Florigene Flowers and Suntory Flower to create a magnificent holiday arrangement with an unexpected blue-violet color theme. Read on to learn how you can, too […]
Explore Flavorful Holiday Wreath Recipes with Hitomi’s Creative Edge
Naming your wreaths is an easy way to bring attention to the interesting focal ingredients, and it makes your delicious creations more exciting to consumers. Sponsored by Smithers Oasis, in this video you can learn how Hitomi creates a beautiful wreath, read on, and try it yourself! [FULL VIDEO] […]
Applause Rose Floral Design Tutorial: The Wow Factor
Watch our latest video “The Wow Factor” featuring the Applause Rose by Suntory….
Elevating Orchids to Art
Learn how Brooke Raulerson, AIFD, FSMD, the owner of Revelation Design in Amelia Island, Fla., brings the couture look to the world of orchids, turning them into works of art. FULL VIDEO […]
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have long turned to Accent Decor for containers to support their unique mechanics and needs. Check out the step by step design tutorial by Sue McLeary.. Source: Accent Decor Blog Set the Stage with...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from Florists! By Jill Brooke You got to love the creativity of some floral artists. After all, flowers express...
Popular Lily Varieties Used in Top Perfumes
Lilies play a prominent role in the world of perfumery because of their unique scents and versatility. Source: Flowerpowerdaily Full Article Below "Popular Lily varieties in top perfumes" In the world of perfumery, lilies play a prominent role because of their unique...
Dine Amongst The Flower Fields
Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower Fields in Carlsbad, California, on April 11th. 2023 Field to Vase Source: Certified American Grown Press Release Experience the Spectacular: Dine Amongst the Biggest Bloom in Years at The...
Introducing Peach Wave by Rosaprima
The Peach Wave rose is the latest addition to Rosaprima's Peach Fuzz Collection. Read Full Article Here. Source: Rosaprima Introducing Peach Wave 13 March 2024. Rosaprima In the vast world of flowers, a new rose variety has been added to the Rosparima Collection,...
Event Designer Alina Naesca Shares Spring Inspiration
United Selections' latest collaboration with Alina Neacsa: International Event Designer Alina Naesca encapsulates the essence of Easter and the rejuvenation of springtime. She adorned the corridors of Romania's Bethlen Haller Castle, offering a preview of the Nova...
Alexandra Farms Names New Rose After Holly Chapple
Breaking News- Alexandra Farms is proud to announce a special addition to their prized Princess Garden Roses Collection with a classically stunning new variety: Princess Holly’s Hope®. This special garden rose has been years in the making at Alexandra Farms and is...
AFE Unveils New Website
The American Floral Endowment (AFE) is unveiling its redesigned website, featuring seamless navigation, enhanced program accessibility, and a modern, vibrant aesthetic. Full Press Release Below Source: AFE Unveiling AFE's New Website: Tailored for You...
200,000 Tulips Will Blanket NYC
Royal Anthos, who represents Dutch companies that distribute bulbs around the globe, is now bringing their popular San Francisco tulip festival to New York on Sunday, April 7. Full Article Below Source Flowerpowerdaily 200,000 Tulips Will Blanket NYC -FREE Flowers for...
