“Where flowers bloom,
so does hope.”
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The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
Delivery Options for Flower Shops
Consumers Want It Fast, and They Want It Now Accelerated delivery options are a must for flower shops. By Alex Frost For more than 100 years, retail flower shops have primarily used their own delivery vehicles and in-house drivers to make local deliveries. This was...
Cohesive Social Media Marketing Planner
An Easy Five Step Plan For Developing a Consistent and Unified Social Media Presence By Tonneli Grüetter Facebook, Instagram, TikTok, Google My Business, Yelp—the growing list of available social media platforms becomes more diverse each year. For many small-business...
Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other places around the world, flowers, candy and other types of gifts are exchanged between loved ones, all in the name of St. Valentine. We wanted to share floral inspiration...
Decking the Halls
Offering professional holiday decorating services for homes, offices, country clubs, hotels, restaurants and myriad other business can provide a substantial new source of revenue for your business. By Nita Robertson AIFD, CFD Cindy Anderson AIFD,CFD,PFCI Offering...
Orchids Direct to Your Door
With iBuyOrchids.com, you can now choose from dozens of varieties of fresh cut orchids directly from Thailand delivered to your door overnight. No longer are you bound by the limited selection at your local wholesaler; you can now choose from more than 20 varieties of...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
Florist Spotlight: Blue Jasmine
Blue Jasmine Berkeley Heights, New Jersey Paulina Nieliwocki @bluejasminefloral Paulina’s effervescent personality is a perfect match to the whimsically exquisite floral designs she creates. The soul of a teacher who found a new passion and career when she pivoted...
How to Talk to Customers
Superior customer service will set you apart from your competition. Here are some tips. By Nita Robertson, AIFD, CFD The easiest way to differentiate your business and stand out against the competition is to provide valued-added service. It is worth it to go above and...
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Naughty but Nice
A grown-up, tongue-in-cheek floral interpretation of the folkloric fable of giving misbehaving children lumps of coal in their stockings at Christmastime by Arthur William of Babylon Floral Design in Denver. Learn how to use all those lumps of coal you have accumulated over years […]
Scandinavian Christmas
Botanical artist Stacey Carlton of The Flora Culturist in Chicago, creates an alternative winter wonderland that brings an island of calm to a hectic time of year. Learn more […]
Sparkle & Shine Urn Arrangement Floral How-to
Once again, floral designer Erik Witcraft, AIFD shows off his talents in our Florists’ Review Video Series. Sponsored by Royal Flowers, in this video Erik creates a scrumptious floral arrangement with height that is sure to be an eye-grabber at your boutique—something different for your customers’ holiday experience. Watch the video […]
Light & Bright Holiday Bottles Floral Display
Wires and bottles and ribbons, oh my! Our Florist Review Video Series sponsored by Royal Flowers presents Erik Witcraft, AIFD and his beautiful holiday bottles presentation piece—an easy-to-create and very sellable floral display that truly lights up a room. Follow along with Erik to learn how you can build (and sell) your own Light & Bright Holiday Bottles design. Floral Design by Erik Witcraft, AIFD. Sponsored by Royal Flowers. Watch the video […]
The Wow Factor
Floral designer John Regan joins with Florigene Flowers and Suntory Flower to create a magnificent holiday arrangement with an unexpected blue-violet color theme. Read on to learn how you can, too […]
Explore Flavorful Holiday Wreath Recipes with Hitomi’s Creative Edge
Naming your wreaths is an easy way to bring attention to the interesting focal ingredients, and it makes your delicious creations more exciting to consumers. Sponsored by Smithers Oasis, in this video you can learn how Hitomi creates a beautiful wreath, read on, and try it yourself! [FULL VIDEO] […]
Applause Rose Floral Design Tutorial: The Wow Factor
Watch our latest video “The Wow Factor” featuring the Applause Rose by Suntory….
Elevating Orchids to Art
Learn how Brooke Raulerson, AIFD, FSMD, the owner of Revelation Design in Amelia Island, Fla., brings the couture look to the world of orchids, turning them into works of art. FULL VIDEO […]
A Feast for the Eyes
Floral designer Lori McNorton, owner of Blooms on Boswell in Topeka, Kansas offers her take on how to create the a feast for the eyes for Thanksgiving. STEP BY STEP HOW-TO […]
2024 Floral Distribution Conference
WF&FSA was excited to be back in Miami for the 2024 Floral Distribution Conference. There were networking opportunities and plenty of time to connect and discuss business with floral industry colleagues while surrounded by beautiful products. The Floral...
Strategies To Make Your Spring Sales and Profits Bloom
Planning and preparing for spring is crucial for a successful floral business. Here are nine strategies you can use to flourish this season. Full Article Below Source: Rio Roses 9 Essential Strategies To Make Your Spring Sales and Profits Bloom FEBRUARY 21, 2024 RIO...
Philadelphia Flower Show’s Beauty Takes Your Breath Away
The Pennsylvania Horticultural Society unveiled the 2024 PHS Philadelphia Flower Show , titled “United by Flowers,” which was held from March 2 to 10 and showcased amazing floral design installations. Full Article Below Source: Flowerpowerdaily Philadelphia Flower...
Key Markup Tactics to Boost Your Florist Profitability
This article will delve into three actionable methods to elevate your earnings on floral arrangements. Full Article Below Source Key Markup Tactics to Boost Your Florist Profitability Source: True Client Pro Blog Markups significantly impact florist profitability at...
That Flower Feeling Appoints Advisory Board Members
CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their "That Flower Feeling" initiative. Full Press Release Below That Flower Feeling Appoints Advisory Board Members FALLBROOK, Ca. – CalFlowers introduces the eight individuals...
Katie Dubow Receives the 2024 Green Achiever Award
Garden Media Group’s president, Katie Dubow, was awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). Congratulations Katie! Full Article Below Source Katie Dubow Receives the 2024 Green Achiever Award from the...
International Women’s Day Marketing Plan
Brought to you by Florists’ Review and our marketing partners:American Institute of Floral Designers (AIFD), Alexandra Farms, American Floral Endowment (AFE), Ball SB, BoutStix, Florigene/Suntory Flowers, Florabundance/Garden Roses Direct, FTD, GotFlowers, Sun Valley...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of one’s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are...
Prom 2024
Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...
