“Where flowers bloom,
so does hope.”
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Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...
Prom Corsage and Boutonniere
This year, especially, prom-goers will want to make personalized statements and lasting impressions with their attire and their flowers, so be ready with plenty of beautiful ribbons and accessory options to create the perfect floral wearables for their all of their...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
The Weddings Boom Gives Florists Choices
The pandemic has changed the way many floral designers and flower shop owners are doing business. By Jill Brooke FlowerPowerDaily.com Here’s something that florists around the world are loving: Because the pandemic has unexpectedly created so much work, florists are...
Stop Taking Email For Granted
This underutilized form of direct marketing remains one of the most cost-effective ways to keep in touch with your customers. By Art Conforti, PFCI Email marketing may seem like a dinosaur to some business owners, but this incredibly underutilized form of direct...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Enter Florists’ Review’s March Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2022 Contest Melrose International & Ball SB Edition Enter for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists' Review magazine and have...
Care and Handling 101: Roses
Making Sure Your Roses Look Their Best Rose symbolizes love, romance and passion, so it’s no surprise that red roses are the most popular flower choice for Valentine’s Day. More than half of all Valentine’s Day purchases include roses, so the longer they last, the...
American Floral Trends Forcast 2022
By Tonneli Grüetter 2022 look books from our favorite hard good producers, interior design firms, and fashion houses are an inspirational sight to behold. In every consumer category the experts agree, creative stagnation is out and change is in! Look forward to a...
Cultivating Relationships with Flower Farmers
Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...
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Romantic Red Rose Winter FlowerBox How-to
Florists’ Review presents the How-To video series: How to construct your very own Romantic Red Rose Winter FlowerBox. Presented by floral designer Erik Witcraft, AIFD, and sponsored by Royal Flowers, this video will allow anyone to easily create an easy to make grab-and-go’s to sell in your shop or elegant but inexpensive table decorations for weddings or parties. Watch the video to learn more!
Reflective Winter Ornament Design Tutorial
In this Florists’ Review How-To video, floral designer Erik Witcraft, AIFD shows you how to make a beautiful Reflective Winter Ornament Design using large acrylic ornamental balls, a glass mirror – oh yes, and some florals – all to create that WOW factor for your customers and clients. Watch the video sponsored by Royal Flowers Group, and learn how you can easily create your own Reflective Winter Ornament Design.
Northern Lights Floral Design How-to
This Florists’ Review how-to video presentation—sponsored by Royal Flowers Group—features floral designer Sharrai Morgan-Faulkner, AIFD and her calm and bright Northern Lights featuring tips on foliage manipulation. Featuring leaf-folding techniques, a Smithers-OASIS...
Angular Waterfall Floral Design
In this Florists’ Review how-to video presentation, floral designer Garrett Skupinski, CF, creates a beautiful, cascading floral arrangement that you can build for customers needing an eye-catching design. It features: Smithers-OASIS Midnight Oasis foam orbs;...
Naughty but Nice
A grown-up, tongue-in-cheek floral interpretation of the folkloric fable of giving misbehaving children lumps of coal in their stockings at Christmastime by Arthur William of Babylon Floral Design in Denver. Learn how to use all those lumps of coal you have accumulated over years […]
Scandinavian Christmas
Botanical artist Stacey Carlton of The Flora Culturist in Chicago, creates an alternative winter wonderland that brings an island of calm to a hectic time of year. Learn more […]
Sparkle & Shine Urn Arrangement Floral How-to
Once again, floral designer Erik Witcraft, AIFD shows off his talents in our Florists’ Review Video Series. Sponsored by Royal Flowers, in this video Erik creates a scrumptious floral arrangement with height that is sure to be an eye-grabber at your boutique—something different for your customers’ holiday experience. Watch the video […]
Light & Bright Holiday Bottles Floral Display
Wires and bottles and ribbons, oh my! Our Florist Review Video Series sponsored by Royal Flowers presents Erik Witcraft, AIFD and his beautiful holiday bottles presentation piece—an easy-to-create and very sellable floral display that truly lights up a room. Follow along with Erik to learn how you can build (and sell) your own Light & Bright Holiday Bottles design. Floral Design by Erik Witcraft, AIFD. Sponsored by Royal Flowers. Watch the video […]
The Wow Factor
Floral designer John Regan joins with Florigene Flowers and Suntory Flower to create a magnificent holiday arrangement with an unexpected blue-violet color theme. Read on to learn how you can, too […]
New FloraLife® QuickMix Handheld Dosing System
FloraLife® QuickMix Handheld Dosing System is ideal for use by wholesalers, supermarkets, event planners and florists to avoid sub-optimal performance from hydration and feeding solutions. Full Article Below Source New FloraLife® QuickMix Handheld Dosing System...
Insights From Carl Bennett, Mastermind of David Austin Roses
Learn all about breeding innovations from a top breeder in the floral industry. An important segment of the garden rose story is that of David C.H. Austin (1926-2018), who, arguably, played the most fundamental role in transforming the world of roses. In the 1940s,...
The Alexandra Farms Garden Rose Design Contest Is Now Open!
The 7th annual Alexandra Farms garden rose design contest is now open! This contest welcomes floral designers worldwide to exhibit their finest creations using garden roses. Alexandra Farms invites entries featuring garden roses in the categories of Wedding Work and...
Pollen Talent Joins Forces with CalFlowers as a Preferred Partner
This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent's specialized recruiting services to attract top-tier talent and drive their businesses forward. Source: Calflowers Press Release See Full Article Below Pollen...
The Art of Nourishing with Colors Through Flowers
BallSB discovers this journey of connection with nature through the beauty of flowers and their power to convey emotions and feelings. Full Article Below Source Ball SB: "The art of nourishing with colors through flowers" "The connection between flowers and colors...
Samantha Bates AIFD Joins Prestigious FTD Education Team
FTD, a leading provider of floral-related products and services to retail florists and consumers, is pleased to announce the addition of Samantha Bates AIFD, CFD, CF to its FTD Education Team. Source:FTD Press Release Samantha Bates AIFD Joins Prestigious FTD...
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for mothers? Learn more about the incredible history of Mother’s Day. Source: Rio Roses THE HISTORY OF MOTHER’S...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations Danziger! Source: Floraldaily.com Spring Festival by Danziger: Danziger celebrates 70th anniversary As spring...
A Tale of Romantic Rustic Elegance Using Danziger’s Enchanté™
Floral Designer Katya Huter from the Netherlands shares her recent design featuring Enchanté™ by Danziger. Drawing upon her expertise and creative vision, Huter recently curated a mesmerizing visual spectacle featuring Danziger's Enchanté™. Katya Huter shares: "The...
