“Where flowers bloom,
so does hope.”
RECENT POSTS
From Devastation to a Blessing
Every year, FTD’s annual “Makeover Magic” contests helps one lucky florist remake his or her flower shop. Learn how FTD helped one Texas florist recover after Hurricane Harvey hit her shop […]
Gabriela Salazarla Musa De Las Flores
Learn how Gabriela Salazar of Valle de Bravo, Mexico sources flowers from her garden and grows her Instgram site with consistency. Read on […]
Françoise Weeks and Carol Jillian “Totally Clicking”
Learn how Françoise Weeks of Portland, Ore. joined forces with Carol Jillian of Austin, Texas, to create some very breathtakingly moody floral art […]
2020 Winter Gift Shows Preview
Plan a buying trip to one of more of these top U.S. gift markets with this handy guide. Read on […]
Creativity December
Check out the intriguing Shawn Michael Foley of Greenleaf Wholesale Florist in Dallas, and and learn about “The Human Form Project” and his line of organic bath and body products that focus on the power of flowers for both healing and relaxation. Read on […]
West Van Florist Home & Garden
Lara Mathias-Santos is the design manager at West Van Florist Home & Garden in Vancouver, B.C., Canada. This is her success story. Read on […]
Question of the Month December
Our Question (and Answers) of the month: “What looks, color palettes or products are you most excited to be presenting to your customers this coming holiday season?”
Caring For Christmas Greens
Follow these simple tips to keep your holiday evergreens looking their freshest […]
On The Theme – December
As the days grow shorter and colder, it’s a time for friends and family to come closer together. Check out the inspirational commentary from WildFlower.Media publisher Travis Rigby […]
Christmas Trends 2020
Yes, Christmas 2020! Now is the time to start looking toward next year. To learn more from Bill Schaffer, AIFD, AAF, PFCI and Kristine Kratt, AIFD, PFCI, read on […]
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Western greens exports under pressure
Western Greens as a floral product dates back to the 1920s, and over the years, the demand for this product has increased significantly. "Europe is the largest market for Western Greens from the Pacific Northwest, with Salal representing 80% of the exported units",...
All About Carnations – January’s Flower
The carnation, the flower for January, is technically called “dianthus, " a combination of Greek words meaning “divine flower.” Learn more about the history of these beautiful blooms. Full Article below Source Flowerpowerdaily All About Carnations – January’s Flower...
Amazing Floral Artistry showcased at Rose Parade
Florist Poppy Parsons AIFD, CFD, CAFA, EMC, once again worked as a volunteer on the Donate Life float at the Rose Parade in Pasadena, California over the New Year. Donate Life claimed the Sweepstakes Award. This year’s theme was Year of the Dragon,...
FloraLife Offers New Floral Care Products for Flower Enthusiasts
FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from propagation to presentation is offering its new line of FloraLife® flower care products for consumers. the new line consists of...
The Innovation Behind The Sun Valley Group’s Patented Winter Spirit ILEX
Some plants are easier to breed than others. However, it takes a long time to breed ilex verticillata — commonly called winterberry. In 2006, Lane DeVries started working with some Ilex test plants, which he had planted on a plot of land in a beautiful location — on...
Gypsy Rose: It is a rose but looks like a filler
“It is a real breakthrough, a novelty in the world of cut roses and a new product line for the market,” says Bruno Etavard of Meilland when talking about their new variety Gypsy® Rose. It was introduced in 2021 and first planted by Kenyan farm Penta Flowers and...
Dark Pink Magenta Trending as Color for 2023
Magenta has been anointed the Pantone 2023 color of the year. Technically the color is Pantone 18-1750 Viva Magenta. Expect the color magenta to seep into every part of your world – in outdoor plants, event design, decor, and of course floral arrangements...
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no...
Jung Lee Made Roses and Iris Stars of U.S. State Dinner Gala
What flowers were used for the U.S. state dinner honoring French president Emmanuel Macron? Created by event planner Jung Lee – and her company Fete – the flowers are inspired by how both the U.S. and French flags are red, white and blue. The flowers are mainly roses...
