
“Where flowers bloom,
so does hope.”

Ten Tips For Making 2020 Your Most Successful Year Ever
The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]
Floral design institute anniversary creative retreat
Floral Design Institute (FDI) celebrated its 50th anniversary with its FDI Creative Retreat offering creative rejuvenation to founders, attendees and instructors alike. To learn more, read on […]
Fresh eyes and designs at fleuramour
New floral designers attend Fleuramour show in Belgium and offer up fresh points of view. Learn more […]
Botanical Sourcing
As more florists choose flowers and greenery from local and domestic farms, the shift in sourcing practices has stimulated countless conversations that begin with “Where can I find?,” “Who is growing?” and “What’s in bloom now?” Writer and Slow Flowers guru Debra Prinzing discusses that and more at a Vermont-based education R&R-setting discussing domestic flowers. […]
From Devastation to a Blessing
Every year, FTD’s annual “Makeover Magic” contests helps one lucky florist remake his or her flower shop. Learn how FTD helped one Texas florist recover after Hurricane Harvey hit her shop […]
Gabriela Salazarla Musa De Las Flores
Learn how Gabriela Salazar of Valle de Bravo, Mexico sources flowers from her garden and grows her Instgram site with consistency. Read on […]
Françoise Weeks and Carol Jillian “Totally Clicking”
Learn how Françoise Weeks of Portland, Ore. joined forces with Carol Jillian of Austin, Texas, to create some very breathtakingly moody floral art […]
2020 Winter Gift Shows Preview
Plan a buying trip to one of more of these top U.S. gift markets with this handy guide. Read on […]
Creativity December
Check out the intriguing Shawn Michael Foley of Greenleaf Wholesale Florist in Dallas, and and learn about “The Human Form Project” and his line of organic bath and body products that focus on the power of flowers for both healing and relaxation. Read on […]
West Van Florist Home & Garden
Lara Mathias-Santos is the design manager at West Van Florist Home & Garden in Vancouver, B.C., Canada. This is her success story. Read on […]

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American Floral Trends Forecast 2023
It is with a sincere feeling of joy we share that “change” is in! Much like the dominant social themes we have seen play out within the media landscape, floral design is shifting in radical directions both toward and away from traditionalism. In the midst of...
Certified American Grown Field to Vase Dinner Tour
Certified American Grown is excited to launch the 2023 award-winning Field to Vase dinner tour dates and locations. Source: Certified American Grown Press Release FOR IMMEDIATE RELEASE 16 January 2023 Certified American Grown Announces the 2023 Field...
Paid Internship Opportunities in Floriculture and Horticulture
Two of the American Floral Endowment internship programs are now open for applications. AFE places awarded students in a knowledgeable commercial production greenhouse, nursery, floral retail, wholesale, or allied industry company to train. Applications are due...
U.S. Tropicals market expected to increase again
At the Tropical Plant International Expo, vibes are positive, and according to several exhibitors, there are clear signs that the market will increase again. Full Article Below Source Positive vibes at TPIE US: Tropicals market expected to increase again The market...
Oasis® Mache Products
The perfect forms for highlighting your creativity and design skills—and providing your clients with eye-catching works of art! Made with Deluxe OASIS® Floral Foam Maxlife and compostable Mache backings, OASIS® Mache Products are quality accessories for...
Small-Business Trends: 6 Predictions for 2023
Entrepreneurs remain resilient and optimistic about the year ahead. NerdWallet’s small-business writers offer their predictions and advice as we begin the new year. Full Article Below Source Small-Business Trends: 6 Predictions for 2023 Randa Kriss. Jan 11, 2023 Since...
Retail Sleeve offers plastic-free alternative to pots
As a sustainable alternative to the plastic pot at retail, Blackmore Company has developed the Air Tray Technologies Retail system. At Blackmore Company, they have adopted a mindset that is focused on eliminating the plastics not needed, innovating to ensure that the...
Spray Roses Care and Handling Tips
Just like their classic cousins, spray roses offer all the elegance of a standard rose, but in miniature form. What spray roses lack in size, they make up for in number, and each stem holds multiple heads, so it doesn’t take many to make a big impact. Learn more about...
Designer Gary Schott is Remembered
In Memory of Gary Edward Schott - AIFD, CFD LIFE MEMBER & LAUREATE, AAF, PFCI, ABD After studying horticulture and art at the University of Missouri - Columbia, St. Louis native, Gary Schott, began his floral career in Webster Groves, Missouri and continued on to...