Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
New Flower Collection For Men Sparks Strong Buzz
In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the...
AFE Named Funds Celebrate Special Anniversaries
In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds...
Floral Solutions for Every Occasion with Smithers-Oasis
An informative recap from Details Flowers on their interview with Smithers...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown”...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of...
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours...
Feature Articles
Beyond the Bouquet
How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...
Managing Mother’s Day
Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...
Remarkable Women in Floristry
Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...
Industry News
Lilygrass Grown with care
In Costa Rica, you'll find the nursery Plantas de mi Tierra, where Felipe Vega and his dedicated team cultivate Lilygrass. Full Article Here Source:...
Alexandra Farms Debuts Two New David Austin Roses
Alexandra Farms proudly introduces Enid and Phoebe—two stunning new David Austin Wedding Roses. Full Article Here Source Alexandra Farms Two New English...
The Fresh Floral Trend Taking Over Fashion
Floral headwear is blooming in popularity, capturing attention with its...
That Flower Feeling is Taking Flight
After more than four years of vision, investment, and dedication, That...
Trending Pots and Planters
Caroline Woods , Product Design Manager from Accent Decor, shares her expert...
Contests
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
Business and Marketing
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF...
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on...
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International...
