Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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The Art (and Algorithm) of Valentine’s Day 2026

How AI, sustainability and emotional design are transforming one of the industry’s biggest days. By Kat Castagnoli, AIFD With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity...

Guided by Nature

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

Industry News

Seed Your Future Announces New Board President, New Board Member, Committee Leaders

Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to...

FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes

Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s...

American Floral Endowment: 2025 Year in Review

Alexandria, VA - As the year wraps up, join the American Floral...

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Business &
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Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

What to Do with Broken Flowers

Tips to make the best of problematic product. By Jill Brooke ...

Art in Bloom Museum Events

By Jill Brooke Every spring, something magical happens inside...

Crowning Glory: Explore the Art of Headpieces

Floral design and text by Julia Prokhorova, AIFD, CFD,...

That Flower Feeling to Host Industry Webinar

"From Impulse to Habit — Driving Daily Floral Consumption with Just...

Fashion and Floral Design

Exploring the beauty of wearing blooms By Molly Lucille The...

Feature Articles

Guided by Nature

2025 Holiday Trends

Seed Breeding for Healthy Resistance

Florist Spotlight: Alyssa Ice of Ginger Rose

Florist Spotlight: Yamile Bulos

Florist Spotlight: The Bridgehampton Florist

Florist Spotlight:Leah McLean

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Industry News

Sustainabloom Introduces Sustainability Planning Template for Retail Florists

Nov 24, 2025 | Florists News

Alexandria, Virginia - Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability....

That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign

Nov 16, 2025 | Industry News

New initiative builds on proven "Self Care Made Easy" test market success, calls on industry to partner through investment and free toolkit activation....

1-800-FLOWERS.COM is Now on DoorDash

Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on...

Lori Wheat on Leading the Society of American Florists

In this episode of The Bloom Show, Lori Wheat, the new president of the...

Floraprima Introduces the Poppy Collection

Delicate, expressive, and emotionally resonant—the poppy is a flower unlike...

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Tutorials

Tutorial: Angel Wings

Create an exquisite bridal bouquet with a feather-like base. Floral design and text by...

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Fungi Fusion Tutorial

Romantic Wedding Centerpiece Tutorial

Sunshine and Zest

A Vintage-inspired Wedding Bouquet

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Contests

Build a Culture of Celebration

Dec 2, 2025

Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door. But do you take...

Arranging Your Future

Nov 16, 2025

The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over financial strategy make it...