Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals,...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about...

Industry News

Valentine’s Day Success Guide

By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead!...

Introducing the Mayesh Floral Clippers

Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the...

BloomNation Announces Launch of Partnership Program

The program invites wholesalers, growers, floral suppliers, and individual...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Flowers in the Air

Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the remarkable ability to elevate ordinary spaces into extraordinary ones. The experience of entering a room adorned with an abundance of blooms is truly enchanting, captivating the...

Faux Flowers Are Fabulous and Good for Business

Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy, high-end restaurants, hotels and fashion brands—and increasing numbers of flower businesses are working with faux flowers, foliages and plants almost exclusively By Jill...

Winners of the Alexandra Farms Garden Rose Design Contest

Alexandra Farms Announces Winners of Its “2024 Garden Rose Design...

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown”...

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range...

The Enchantment of Cut Flower Breeding

Insights into the lengthy, painstaking and expensive process of...

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours...

Feature Articles

New Podcast Episode

2024 “Reader’s Choice Awards”

Australia’s Floral Revolution

Florist Spotlight: Yamile Bulos

Florist Spotlight: The Bridgehampton Florist

Florist Spotlight:Leah McLean

Florist Spotlight: Susan McLeary

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Industry News

AFE 2025 Scholarship Applications Are Now Open

Jan 12, 2025 | creativity and education

Applications are now open for the American Floral Endowment's 30+ Undergraduate and Graduate Scholarships through the online scholarship platform! Full Press...

The World’s Best Flower and Plant Trade Fairs and Festivals

Jan 6, 2025 | Floral Event News

There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full...

Luxurious Florals with Garden Roses to Elevate Trends

Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article...

Floral Refrigeration

Proper refrigeration is critical for florists to maintain the freshness and...

Just Got To Have It! Celebrates 25 years

National gifts and accessories industry leader Just Got 2 Have It! is...

More Industry News

Tutorials

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

View Tutorial

Blooming Olive Tree

A New Era for Wrist Corsages

Autumn Armature Bouquet

Garden Tablescape

For More Tutorials

Contests

Building a Brand

Jan 8, 2025

Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color scheme to your...

International Women’s Day 2025

Dec 31, 2024

Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a...