Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Let’s Rally Together!

Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is...

The Beauty of the Black Dahlia

The Black Dahlia flower embodies a rare blend of beauty, depth, and story....

Proflora 2025: Explore. Connect. Experience the Magic.

Every two years, Bogotá transforms into the heart of the global floral...

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Feature
Articles

Florist
Spotlight

Industry
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Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eight Gift-worthy Books Your Store Needs

By Jill Brooke Summer’s heating up—and so is the book scene. While...

Invest in Yourself to Up Your Business Savvy

Our comprehensive guide to business education features 25 incredible...

Winners of the Alexandra Farms Garden Rose Design Contest

Alexandra Farms Announces Winners of Its “2024 Garden Rose Design...

“Best in Blooms”

Meet the winner and finalists in the “Certified American Grown”...

Unveiling the Beauty of Hydrangea

By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range...

Feature Articles

Beyond the Bouquet

Managing Mother’s Day

Remarkable Women in Floristry

Florist Spotlight: Yamile Bulos

Florist Spotlight: The Bridgehampton Florist

Florist Spotlight:Leah McLean

Florist Spotlight: Susan McLeary

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Industry News

That Flower Feeling Appoints New Board Members

Aug 5, 2025 | Industry News

San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential part of everyday self-care, is thrilled...

Agility Isn’t Optional

Aug 5, 2025 | Industry News

If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to...

2025 R.I.S.E. to Support Fundraising Campaign Surpasses Goal

The American Floral Endowment (AFE) is thrilled to announce that their annual...

Using Cut Flowers to Improve Emotional Health

"For more than 5,000 years, people have been growing flowers, not only for...

New Survey Reveals U.S. Floriculture Industry’s Push Toward Sustainability—and the Opportunities Ahead

For Immediate ReleaseAlexandria, Virginia - July 16, 2025 A newly released...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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A Vintage-inspired Wedding Bouquet

Spectacular Spring Picnic

Blossoms and Butterflies

A Tablescape for Spring Events

For More Tutorials

Contests

Enter FR’s 2025 Autumn Wedding Contest

Aug 1, 2025

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...

Retail Revival

Jul 23, 2025

Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in, enhances workflow and...