Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Trending Pots and Planters

Caroline Woods , Product Design Manager from Accent Decor, shares her expert...

Vase to Venue Delivery Solutions with Christine Foley

Veteran Florist, Christine Foley, applied her 40+ years of experience to...

QR Zipper™ Partners with American Floral Endowment

The American Floral Endowment (AFE) is proud to announce a new corporate...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

2022 “Garden Rose Design Contest” Winners

Meet the winners of Alexandra Farms’ fifth-annual garden rose...

Delphinium

By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum...

Trends in Decorative Accessories

A look at what’s hot in 2022 in the world of home accents—trends...

“ROOTS” AIFD Symposium Recap

AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD,...

Florists’ Reviews Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work...

Feature Articles

Florists’ Review’s Wreath Design Contest

By Nita Robertson, AIFD, CFD The wreath business is big business. But has your company fully tapped into this popular niche? Consumers are shopping for creative fresh, permanent and dried wreaths all year long, but especially for the fall and winter seasons. So, if...

Florists’ Review Acquires Flora Magazine

We are thrilled to announce that Florists' Review Media Group has acquired Flora Magazine. We are excited to expand our passion for the floral industry with this amazing quarterly publication and expand our reach across the pond. “Someone’s sitting in the shade today...

The Flower Hour With Florists’ Review Podcast

By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...

Julio Freitas — The Flower Hat

Buying a Floral Business

Fresh Takes For Flowers

Sweet Root Village

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Industry News

New Flower Collection For Men Sparks Strong Buzz

May 9, 2025 | Florists News

In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the Savage Bloom floral collection, designed specifically for men. The collection blends...

AFE Named Funds Celebrate Special Anniversaries

May 9, 2025 | Industry News

In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds and programs, ranging from five years to over 50 years of impact. Full Article...

The Ultimate Eucalyptus Guide

Mayesh has created a free downloadable guide for florists on Eucalyptus....

Native Blooms: Growers & Exporters

Explore the story of Native Blooms, a distinguished flower farm based in...

Continental Floral Greens & Kendall Farms Announce Partnership

Continental Floral Greens (CFG) and Kendall Farms are proud to announce a new...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Hand-tied Cascade Bouquet

Festive and Fruity

Mother’s Day Brunch

Pocket Boutonnières Made Easy

For More Tutorials

Contests

Which AI to Use and Why

Aug 12, 2024

It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an article entitled “AI...

Enter FR’s Autumn Wedding Contest

Jul 10, 2024

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win...